People trust product and brand recommendations from other people more than they trust traditional media or advertising channels, and friends and family recommendations on social media channels, particularly Facebook, are trusted most of all.
We are in the midst of a radical revolution. While, some call it the digital revolution it’s much bigger than that. For sure, digital technology is at the foundation of this revolution but it is only the catalyst to the...
The End of the Facebook 'Fan' As We Know ItAdAge.comDo you know which ones are "superfans" and consistently engage with your programs, and systematically use that information to increase word-of-mouth?
Referrals rite of passage for funding of startupsmydigitalfc.comBy S Shyamala Jun 12 2012 Apart from the viability of a business idea, the most vital requirement for startups to get funding is referrals.
A quarter of SMBs have no social media strategy: SensisMarketing magazine AustraliaInstead SMBs most commonly encourage consumers to make online comments, ratings or reviews in order to generate word of mouth and engagement with their brands.
Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone!
When broken down, what pornographic films do is take the most arousing parts of regular films (i.e. the sex scenes) and have those parts comprise the main content. In other words, it’s all meat and potatoes. We want the good stuff, and we don’t have time to eat the veggies.
Lima Company Launches New Website Along With A Major Client Care InitiativeEIN News (press release)"We built a very successful business on word of mouth recommendations," said Bob Lima, Lima Company President, "but I realized with today's economy,...
The Word of Mouth Marketing Association and Bazaarvoice Partner to Develop New ...4-tradersBazaarvoice (NASDAQ: BV) and the Word of Mouth Marketing Association (WOMMA) today announced they are joining forces to develop new industry standards to...
In the wake of Superstorm Sandy last week, with massive power outages and wide-spread transportation problems, thousands of east coasters found themselves trading in the board room for the living room -- that's right, working from home.
Join us as we discuss. * The most significant evolution since the industrial revolution if not the wheel * It’s not about doing things differently – it’s about doing different things * The democratization of influence * Why the EC and local political leaders inspire the population to use social media * The Digital Sunrise Europe – Creating 2 Million new jobs by 2016 * How can everybody participate, contribute and benefit
at DG INFSO, we are impressed with the drive and enthusiasm of a project being managed from a variety of independent social media experts throughout Europe in the run-up to the Digital Agenda Assembly 2012.
We asked Axel Schultze, leader of the project to tell us what he is aiming to achieve: The overarching objective of the project is to stimulate small and medium size businesses and innovative start-ups across the EU leveraging social media to create a sustainable growth, additional jobs and being able to compete in a global market. Specifically we want to double the number of businesses, who grew their revenue and added new jobs by leveraging social media, year over year till 2016.
MarketWatchFlash-deal wine sites matureMarketWatch“We've grown almost exclusively by word of mouth,” he said, adding that the web site's iPhone app has reached 20000 downloads. Flash deal sites, used by wineries big and small, have earned their fans.
Will this new campaign save 7Up?The NationAfter a long absence of any meaningful thematic campaign that can keep the brand on the front burner and generate positive word of mouth (WOM), the brand suddenly woke up from a slumber that lasted like...
AdAge.comToday's Marketplace Is Social, But Not Only Because of TechnologyAdAge.comMore than 90% of word-of-mouth still occurs offline. We believe that the discussion about social media's effectiveness is both timely and appropriate.
Why is it that between 25% and 50% of people report feeling overwhelmed or burned out at work? It's not just the number of hours we're working, but also the fact that we spend too many continuous hours juggling too many things at the same time.