Milestone 2 & Milestone 3
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Milestone 2 & Milestone 3
Milestone 2, weeks 3-6 (Word of mouth) & Milestone 3, weeks 6-8 (Direct Marketing)
Curated by Luke Mariner
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7 Examples of Awesomely Creative Advertising: Using Your Environment | WordStream

7 Examples of Awesomely Creative Advertising: Using Your Environment | WordStream | Milestone 2 & Milestone 3 | Scoop.it
Check out seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads. What makes them successful?
Luke Mariner's insight:

This article shows seven creative advertising campaigns that used their environment to advertise. The two adverts which effectively used direct marketing were: Pawngo and Mcdonalds. These adverts are examples of direct marketing in a creative and memorable way. The Pawngo advert involved the company dumping a large amount of candy in the street for people to see and collect, which leaves a unique thought in the consumers mind as well as encouraging consumers to visit the pawn shop. The Mcdonalds advert planted Californian poppies which are illegal to dig up (therefore making it illegal to destroy their advertisement) which encourages customers to visit the restaurant.  These unique direct marketing campaigns appeal to consumers as well as making the brand/company better known and more appealing in the community. These are great examples of direct marketing in a unique way, which I believe is quite effective. 

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Apar Sethi's comment, May 9, 2013 6:00 PM
This article is a very good example of different ways of Direct Marketing and the brands involved in these advertising techniques. Methods depicted in this article are very interesting and attracting. A large number of audience is attracted towards this type of marketing because these techniques are unique in there own ways. This kind of marketing enforces an individual to think for a moment about the message transferred through it and then get attracted towards the Brand. Great article stating excellent examples.
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Why Use Video as a Marketing Tool? It "TRUMPS" written advertisements and "DESTROYS" Direct Mail. - Automotive Digital Marketing Professional Community

Why Use Video as a Marketing Tool? It "TRUMPS" written advertisements and "DESTROYS" Direct Mail. - Automotive Digital Marketing Professional Community | Milestone 2 & Milestone 3 | Scoop.it
Houston Mazda Carloans | Mazda Financing Rates
It trumps written advertisements. It destroys direct mail.

Video has been called the Ultimate Marketing Too…
Luke Mariner's insight:

This article explains how video based advertising is an extremely effective form of direct marketing. It explains that video advertising can be more cost effective, useful as it can be used via a number of channels, it attracts and draws consumers and puts an emphasis on the point that video advertising cant be hindered. I agree with the article, as it shows the importance of video advertising and explains that utilising video based advertising is vital for all advertising companies. This form of direct marketing is helpful because it reaches a wide range of the target audience however it can also be seen as annoying and receive negative feedback because of this. All in all, because video marketing can be seen on the tv as well as the computer, (e.g. youtube ads before your chosen video), as welll as more devices, i believe video marketing is a great way to get a company more known. The effectiveness of  direct marketing via video will depend on the industry of the business and their ethics. By connecting the advert to social networks, a higher number of audiences can be reached, as the article states that 92% of marketers agree that its important to have a social media strategy. 

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Apar Sethi's comment, May 9, 2013 6:11 PM
In today's world, everyone is involved in online streaming, no matter what age, everyone like watching movies, daily soaps and song videos online on some famous sites. Giving an ad on those websites before a video start is a very effective method of Direct Marketing. this lets people watch the advertising video of a company for a while and get the message the brand is trying to generate. This is definitely a good example. I agree that it is sometimes annoying as these ads are shown on all the video sources and it starts before every video but somehow this negative aspect is overshadowed by the positive aspects as it is very powerful in generating the message the brand wants to convey. As a direct market tool, this kind of technique is a part of social media, which is booming in today's world. So, as a conclusion, this is definitely an effective Method.
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An innovative approach to door drop targeting for Monarch Airlines from WDMP | TheMarketingblog

An innovative approach to door drop targeting for Monarch Airlines from WDMP | TheMarketingblog | Milestone 2 & Milestone 3 | Scoop.it
As part of a wider programme to build awareness of its new range of ski-routes and access to some of Monarch Ski ambassador, Monarch Airlines is launching a
Luke Mariner's insight:

This article talks about how new ski-route door drops were used to target people, specifically made for their local airports. This form of marketing is direct marketing. and is an effective and powerful tool to communicate with individuals. The article states how the door drop was personalised based on postcodes and how this form of targetting is "a really innovative approach to a traditional channel" and the company is confident of the ability to drive significant results. This method of advertising is quite an effective form of direct marketing, however it isn't used very regularly. As mentioned in the lecture, traditional mail based marketing is being threatened by the internet, however because door drops are quite personal as it involves a person at your door, this provides an example of why it can be effective. 

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Apar Sethi's comment, May 9, 2013 6:23 PM
This article tells about both the effective and non effective aspects of this this type of Marketing. Door Drops can be classified as a personal way of marketing which has some additional points as compared to other methods, by this, companies provide their information and deals to the customers which makes it quite handy to store the information about the product. Customers don't have to search it specially online which makes it very convenient for the customers which somehow attracts them towards the product a brand is promoting.
Mez Raukawa Newton's comment, May 9, 2013 11:37 PM
Door drops can be highly effective as Apar mentioned that it can be classified as a personal way of marketing. Through this type of direct marketing, it is convenient in the sense that consumers do not have to further look for information. Though mail based marketing is being threatened by the internet, door drops as stated earlier is personal therefore in my opinion is one vital reason as to why direct marketing is still used to sell products today.
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Social Media and Word-of-Mouth Advertising In a Digital Age | Social Media Today

Social Media and Word-of-Mouth Advertising In a Digital Age | Social Media Today | Milestone 2 & Milestone 3 | Scoop.it
Most of us understand the importance of word-of-mouth advertising to our business.
Luke Mariner's insight:

This article discusses the importance of word of mouth in today’s day and age, including the large influence of social media. Word of mouth influences people’s choices greatly amongst products, services and brands, and as the article states "spending money on marketing a service or product that has a bad reputation with consumers, and not doing anything about it, is similar to burning money”. Negative word of mouth can be extremely damaging for a business. However in saying this, a good reputation can result in large positive gains and outcomes in terms of sales and customer loyalty. The article also points out that individuals are largely influenced by recommendations from peers, which is a social channel of communication. Word of mouth marketing is also known as buzz marketing, which is a more sophisticated method. The text book brings to attention that a new way individuals are involved is via contests in which they generate their own content and then use social media to promote such content. Product experiences largely influence people’s opinions and positive word of mouth can greatly benefit a company’s reputation, as well as sales. 

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Apar Sethi's comment, April 9, 2013 11:29 AM
I solely agree because your pin points such as burning money though the word of mouth about a product is bad and word of mouth influence humans buying behaviour. The ultimate message of the power in word of mouth is more trusted on top of advertising as word of mouth is purely based on personal experience in comparison to advertising as it is only a marketing tool.