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Top Ten Ways to Reward Brand Advocates

Top Ten Ways to Reward Brand Advocates | Word of Mouth | Scoop.it

Paying for advocacy isn’t a smart move. It lessens the impact of advocacy. It’s unethical and it can get a company in the FTC’s crosshairs. And it’s just freakin’ lame. It’s like saying, “Since our product isn’t worth talking about genuinely, how about I give you 10 bucks to write a review.”'

 

Here are 10 ways to authentically reward Advocates...

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Advocates or Influencers -- Which Are More Important to Your Brand Marketing

Advocates or Influencers -- Which Are More Important to Your Brand Marketing | Word of Mouth | Scoop.it
Advocates or Influencers -- Which Are More Important to Your Brand Marketing ...
Huffington Post
A new debate stirring in the world of social media marketing has to do with the difference between advocates and influencers.

Via Ron Sela
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Ron Sela's curator insight, August 27, 2013 10:31 PM

Advocates or Influencers -- Which Are More Important to Your Brand Marketing

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The Blessing and Curse of Brand Advocacy

The Blessing and Curse of Brand Advocacy | Word of Mouth | Scoop.it

The changing way in which customers review products can be great for business ... or terrible.

 

You ask a friend where she got her new Macbook Air and she gushes about the selection and service at her local electronics store so much that you decide to check it out next time you're in her neighborhood. Your boss can't decide where to go out to dinner, so you pull up Yelp on your phone and find a nearby restaurant with the highest ratings. Whether you're aware of it or not, both you and the businesses you patronize benefit from brand advocacy.

 

Brand advocacy is the latest reincarnation of a concept that most of us are quite familiar with: word–of–mouth advertising, individual recommendations, vouching and the like. It relies on advocates promoting brands via personal marketing, which can be as simple as telling a friend verbally or posting on Facebook.

 

This method is incredibly effective because of a simple – and very, very human – concept: trust. We trust our friends, the Yelp community, particular bloggers or Twitter personalities who share their preferences and influence our decisions accordingly. From the consumer’s perspective, personal testimony is vastly more relatable than pure numbers, and we value reviews over ratings. How often have you looked at a Yelp or Amazon entry without reading the reviews?...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 19, 2013 10:50 PM

Here's the power and the gory of brand advocacy and word-of-mouth.

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5 Ways to Build Brand Advocacy and Magnify Customers Passion

5 Ways to Build Brand Advocacy and Magnify Customers Passion | Word of Mouth | Scoop.it

Brands that lack evangelists will have to spend more on reach than those whose customers advocate for them.

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2 steps to build powerful brand advocates

2 steps to build powerful brand advocates | Word of Mouth | Scoop.it

By extending your message to their networks, brand advocates promote authentic, meaningful marketing at no cost. Here's how to convert your loyalists into disciples.

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Jack Tang's comment, March 15, 2013 1:43 AM
Trust is most important key word for any business. You want to have more loyal customers for your brand. Those group of people have good knowldge of your product and you don't need to spent to much time to serve them as well.
Kevin Chai's comment, March 16, 2013 9:40 AM
The article's emphasis on developing your customers into brand advocates touches briefly on the theory regarding the 4 types of customers, or more specifically, True Friends. The use of True Friends to grow your market is an idea that has been explored long ago, and while the article is correct on all accounts, it is all knowledge that anyone who has studied marketing would have already known.
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No, you should not pay online influencers for their advocacy - Little ...

No, you should not pay online influencers for their advocacy - Little ... | Word of Mouth | Scoop.it
The hottest link of the day today among experts in Social Business is a Harvard Business Review blog post titled Yes, Marketers, You Should Pay Your Influencers. I thought it warranted a quick response.
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Advocacy basics for best practice social media strategy

Advocacy basics for best practice social media strategy | Word of Mouth | Scoop.it
Effective and substantial social media strategy is based solely on advocacy. One advocate can deliver a thousand allies and many sales effectively.

Via Dr. Susan Bainbridge
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