Wood Street Content Marketing Collection
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Five ways to be a more confident blogger

Five ways to be a more confident blogger | Wood Street Content Marketing Collection | Scoop.it
The biggest stumbling block to effective blogging may not be time or ideas. It might be having the confidence to make that leap and push "publish!"
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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10 Things You Need to Do After You Publish Your Blog Post • Smart Blogger

10 Things You Need to Do After You Publish Your Blog Post • Smart Blogger | Wood Street Content Marketing Collection | Scoop.it
Your job’s not done when you wrote and published your post. If you want to give it the best chance you can, do these 10 things after you click publish.
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Your Marketing Budget Is Wrong: Why Owned Content Is Key - Relevance

Your Marketing Budget Is Wrong: Why Owned Content Is Key - Relevance | Wood Street Content Marketing Collection | Scoop.it
Not too long ago, I met with a CMO from a leading brand. About midway into our conversation, I asked why her agencies plan creative campaigns 12 months out. She looked perplexed, so I clarified, explaining that annual planning, by its very nature, gets in the way of the flexibility and freedom to leverage timely... Read more »
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How to Build a Content Marketing Strategy That Works in 5 Steps - Search Engine Journal

How to Build a Content Marketing Strategy That Works in 5 Steps - Search Engine Journal | Wood Street Content Marketing Collection | Scoop.it
This post is a comprehensive guide that can assist any business in creating the right type of content marketing strategy that guarantees traffic and leads.
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Guest Blogging and Contributed Content: It’s NOT About You

Guest Blogging and Contributed Content: It’s NOT About You | Wood Street Content Marketing Collection | Scoop.it
Is your contributed content all about you? Or is it about your audience? Dennis Shiao shares his own experience and what to focus on when guest blogging.
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4 Places to Find Blog Topic Inspiration

4 Places to Find Blog Topic Inspiration | Wood Street Content Marketing Collection | Scoop.it
If you’re struggling to think of topic ideas, here are 4 places to look for inspiration.
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7 Easy Hacks For Content Promotion - Relevance

7 Easy Hacks For Content Promotion - Relevance | Wood Street Content Marketing Collection | Scoop.it
So, you have your content out there, and to be honest, it’s getting pretty lonely. Your traffic is down the tubes, your sales are slow, and you’re just not getting the results you hoped for. What’s the problem? Well, assuming your products and services are good, it must mean that your content isn’t pulling its... Read more »
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Writing: Six Types of Hooks to Reel in Readers

Writing: Six Types of Hooks to Reel in Readers | Wood Street Content Marketing Collection | Scoop.it
Writing - A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writin
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5 Reasons Why Your Content Marketing Campaigns Fail To Earn Links

5 Reasons Why Your Content Marketing Campaigns Fail To Earn Links | Wood Street Content Marketing Collection | Scoop.it
Here's a look at five reasons why many content marketing campaigns fail to earn links and what you can do to turn things around.
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How often should I blog? Five steps to answering the question

How often should I blog? Five steps to answering the question | Wood Street Content Marketing Collection | Scoop.it
"How often should I blog?" is one of the most frequently-posed questions. Here are five steps to help you determine the best content frequency.
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Is Your B2B Content a Killer Experience, or an Experience-Killer?

Is Your B2B Content a Killer Experience, or an Experience-Killer? | Wood Street Content Marketing Collection | Scoop.it
Robert Rose, Ardath Albee, Mark Schaefer, and other marketing experts offer actionable advice on improving the B2B content marketing experience you deliver to prospects.
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Content Marketing and SEO: How to Build Links in 2017

Content Marketing and SEO: How to Build Links in 2017 | Wood Street Content Marketing Collection | Scoop.it
Content marketing and distribution aspects that play a key role in link building process and help the writer to get more backlinks.
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Six Content Creation Tips for Big Results: The Contrarian Approach

Six Content Creation Tips for Big Results: The Contrarian Approach | Wood Street Content Marketing Collection | Scoop.it
The need to create marketing content will only increase. Doing things the usual way (like everyone else) may help with content quantity - but not quality. And that won't drive marketing results.
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7 Blog Post Ideas That Will Engage Your Readers Every Time

7 Blog Post Ideas That Will Engage Your Readers Every Time | Wood Street Content Marketing Collection | Scoop.it
Blogging is an important element of a successful content marketing strategy. A strong blog boosts your SEO, engages your audience, and drives action by encouraging readers to make a purchase or sign…
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Use Interconnected Content To Maximize Content Marketing Results - Heidi Cohen

Use Interconnected Content To Maximize Content Marketing Results - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Extend your content marketing reach with interconnected content. It's the on-ramp to help readers find related information on your owned media.
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Why Content Matters (No Matter What Kind of Marketer You Are) | Rebecca Lieb

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How to Use Semantic SEO for Higher Rankings

How to Use Semantic SEO for Higher Rankings | Wood Street Content Marketing Collection | Scoop.it
Here's how you can use information provided in the SERPs to create relevant content that offers real value and solves problems your customers are having.
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Duplicate Content, Syndicated Content, and Plain Old Theft

Duplicate Content, Syndicated Content, and Plain Old Theft | Wood Street Content Marketing Collection | Scoop.it
Let's say you distribute your product in 75 countries and you want all of the websites to look the same. Is that considered duplicate content?
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Q&A: TopRank Marketing SEOs Share Tips for Creating Better Content

Q&A: TopRank Marketing SEOs Share Tips for Creating Better Content | Wood Street Content Marketing Collection | Scoop.it
Learn how to create better content and leverage existing content to take advantage of SEO opportunities with these insights from TopRank Marketing’s resident experts.
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Achieving escape velocity: The content discovery challenge

Achieving escape velocity: The content discovery challenge | Wood Street Content Marketing Collection | Scoop.it
Search algorithms are holding content "loops" in place, making the popular even more popular, and depressing content discovery. What is the strategy now?
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Using Infographics to Enhance Your Content and Wow Your Readers - Relevance

Using Infographics to Enhance Your Content and Wow Your Readers - Relevance | Wood Street Content Marketing Collection | Scoop.it
Standard content just doesn’t cut it anymore—at least not the bulky paragraphs with occasional pictures that somehow cut it for so long. Readers in today’s digital age are bombarded with information—research even shows that emails get less than 15 seconds, on average, to make an impression. Unfortunately, 15 seconds for a reader is about the... Read more »
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Here's Why Non-viral Content Can Still Be a Big Win

Here's Why Non-viral Content Can Still Be a Big Win | Wood Street Content Marketing Collection | Scoop.it
Content doesn't have to get viral social shares to have high value for a brand. Becoming an authoritative reference piece on a topic has its own value.
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How To Create Must-Read Recurring Content Columns - Heidi Cohen

How To Create Must-Read Recurring Content Columns - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Need to attract and build reader expectations? Add newspaper inspired columns. 5 recurring content column types and examples.
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Three proven tips on finding niche markets hungry for your work

Three proven tips on finding niche markets hungry for your work | Wood Street Content Marketing Collection | Scoop.it
Finding niche markets hungry for your work can involve safari-like sleuthing or practical research, as these tips suggest
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Gated Content VS Ungated Content - Heidi Cohen

Gated Content VS Ungated Content - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
To gate or not to gate is your content marketing question. If that's what's troubling you then this is your gated content how-to guide.
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How Great Writing Leads to High Rankings: There are 4 Specific Reasons

How Great Writing Leads to High Rankings: There are 4 Specific Reasons | Wood Street Content Marketing Collection | Scoop.it
Writing affects rankings. Quality is the ultimate factor that determines which page ranks high. It’s not a mystery. Here are 4 specific reasons why.
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