Wood Street Content Marketing Collection
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Why your social media plan needs gurus and storytellers

Why your social media plan needs gurus and storytellers | Wood Street Content Marketing Collection | Scoop.it
If you're only looking at social media strategy for success, you're only seeing half the picture.
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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How to Repurpose Your Content Like a Champion - Search Engine Journal

How to Repurpose Your Content Like a Champion - Search Engine Journal | Wood Street Content Marketing Collection | Scoop.it
Tired of coming up with new content ideas? Just replicate your successes! Here's how to repurpose your most successful content like a champion.
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Content Marketing 101: How to write compelling content in five tips | MarketingSherpa Blog

Content Marketing 101: How to write compelling content in five tips | MarketingSherpa Blog | Wood Street Content Marketing Collection | Scoop.it
When writing content for your company, it’s easy to fall prey to easy mistakes. Read these five tips for writing compelling content that will not only keep your
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8 Traffic-Boosting Blog Secrets that Almost Feel Like Cheating

8 Traffic-Boosting Blog Secrets that Almost Feel Like Cheating | Wood Street Content Marketing Collection | Scoop.it
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How to Reuse Content to Get More Traffic

How to Reuse Content to Get More Traffic | Wood Street Content Marketing Collection | Scoop.it
Creating new content can be difficult and time-consuming. That's why you must find a way to get more mileage from existing content.
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How to Tackle the 4Ws of Marketing Content Creation With Data

How to Tackle the 4Ws of Marketing Content Creation With Data | Wood Street Content Marketing Collection | Scoop.it
The 4Ws of content creation for marketing are Why, What, When & Where. Use data to answer those questions, and you'll find and engage the right audiences via SEO and social media. Read to see how.
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Think you can take shortcuts on content and still beat competitors? Let's talk.

Think you can take shortcuts on content and still beat competitors? Let's talk. | Wood Street Content Marketing Collection | Scoop.it
One of the fundamental concepts of business strategy is creating competitive advantage. Today, we look at how that needs to drive your content marketing.
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B2B Content Marketing Trends in 2017 [Infographic]

B2B Content Marketing Trends in 2017 [Infographic] | Wood Street Content Marketing Collection | Scoop.it
Digital Marketing Philippines has put together this new infographic looking at key B2B content marketing trends set to feature prominently in 2017.
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Agencies and Content Marketing: Predictions, Trends, and Challenges

Agencies and Content Marketing: Predictions, Trends, and Challenges | Wood Street Content Marketing Collection | Scoop.it
Content marketing agencies produce blog posts, website copy, videos, infographics, and other content or collateral for clients. See stats about how much they produce, their challenges, and more.
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7 ways a great copywriter crafts compelling web copy

7 ways a great copywriter crafts compelling web copy | Wood Street Content Marketing Collection | Scoop.it
Every website tries to convince users of something and most rely on copy to do so. Yet most companies refuse to invest in it.
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5 Big Content Marketing Strategy Trends to Know This Year - Search Engine Journal

5 Big Content Marketing Strategy Trends to Know This Year - Search Engine Journal | Wood Street Content Marketing Collection | Scoop.it
Want your content to succeed this year? Then you need a strategy. Here are five big trends shaping the future of content marketing strategy.
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Content Collaboration: 5 Powerful Ways to Upgrade Your Content | Orbit Media Studios

Content Collaboration: 5 Powerful Ways to Upgrade Your Content | Orbit Media Studios | Wood Street Content Marketing Collection | Scoop.it
What tactic improves the quality of your content, increases traffic and makes marketing way more fun? Collaborative content marketing.
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3 Ways to Make Creative Content Anytime, Anywhere

3 Ways to Make Creative Content Anytime, Anywhere | Wood Street Content Marketing Collection | Scoop.it
Try live photos and videos, annotated images and DIY animation, and then be sure to share the final products through your social media accounts to engage customers.
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The greatest content marketing case study in history

GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?
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Are You Using These 23 Redundant Words? [INFOGRAPHIC]

Are You Using These 23 Redundant Words? [INFOGRAPHIC] | Wood Street Content Marketing Collection | Scoop.it
This infographic was brought to you courtesy of Global English Editing.
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Five Top Content Leaders Shed Light on the Needs of Modern B2B Marketing

Five Top Content Leaders Shed Light on the Needs of Modern B2B Marketing | Wood Street Content Marketing Collection | Scoop.it
Content plays a vital role in B2B marketing. See what 5 experts have to say about content leadership, content planning, persona-driven content strategy, content assets, and content marketing ROI.
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How to Serve the Entire Customer Journey With Consultative Content

How to Serve the Entire Customer Journey With Consultative Content | Wood Street Content Marketing Collection | Scoop.it
Your customers crave tools and useful content, but they also want guidance on how to use them. Meet that need with consultative content.
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Content Marketing Audience: Do You Know Your Readers? - Heidi Cohen

Content Marketing Audience: Do You Know Your Readers? - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Do you know who your content marketing audience really is? Get an in-depth assessment of the 3 key segments of your audience. Includes examples.
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Pump And Dump Does Not Generate Great Content

Pump And Dump Does Not Generate Great Content | Wood Street Content Marketing Collection | Scoop.it
"Let's share everything. There's lots of good stuff here. Did you catch that?" Put aside the issue of narcissism (and, this is both brand and personal brand narcissism). With the persistence of live video and push to real-time marketing
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2017's Four Most Important Ranking Factors, According to SEO Industry Studies - Search Engine Journal

2017's Four Most Important Ranking Factors, According to SEO Industry Studies - Search Engine Journal | Wood Street Content Marketing Collection | Scoop.it
It's no secret that a top Google ranking is made up of 200+ components. But how can anyone keep up on those, ever? Four most crucial ones are a great starting point.
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Content Marketing: The Oldest Trick in the Book - Wood Street, Inc.

Content Marketing: The Oldest Trick in the Book - Wood Street, Inc. | Wood Street Content Marketing Collection | Scoop.it
By now, we’ve all heard about the wonders of content marketing. How content is revolutionizing the world of digital marketing. Why you – dear marketers – must jump on board the content marketing wagon, for fear of being left behind, at best, or losing all your customers to your competitors, at worst. And I agree …
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Content Typography: Why Your First Impression Matters - Heidi Cohen

Content Typography: Why Your First Impression Matters - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Your content marketing and blog posts have seconds to attract readers. This guide shows you how to use content typography to increase usability.
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Extend Media Relations With Engaging, Shareable Content

Extend Media Relations With Engaging, Shareable Content | Wood Street Content Marketing Collection | Scoop.it
Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content.
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Tips to Create an SEO Friendly Blog

Tips to Create an SEO Friendly Blog | Wood Street Content Marketing Collection | Scoop.it
If you’re posting great content on your blog, it’s important to make the most of it and set up the blog in an SEO-friendly way.
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Why You Need Basic Content That’s Been Done Before

Why You Need Basic Content That’s Been Done Before | Wood Street Content Marketing Collection | Scoop.it
In an effort to be unique, you might not want to include basic content in your content marketing strategy. But here’s why you should.
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