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8 ways blog writing is unique

8 ways blog writing is unique | Wood Street Content Marketing Collection | Scoop.it
Throw the rules out the door. It's time to blog! And that takes some new writing skills.
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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How to Create Cross-Functional Team Synergy for Content Marketing

How to Create Cross-Functional Team Synergy for Content Marketing | Wood Street Content Marketing Collection | Scoop.it
Content marketing should be a shared experience that spans the boundaries of all departments. Undoubtedly, there are brilliant content marketing minds in every corner of your company — you just nee...
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Four Ways to Help Guest Writers Contribute Great Content for Your Company Blog

Four Ways to Help Guest Writers Contribute Great Content for Your Company Blog | Wood Street Content Marketing Collection | Scoop.it
Content - A company's blog is no longer the voice of one person. It's the voice of many telling the story of your brand. How can you keep your blog current and ...
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How to Achieve Content Marketing Success: New Research |

How to Achieve Content Marketing Success: New Research | | Wood Street Content Marketing Collection | Scoop.it
Are you trying to become more effective in content marketing? This article shares important best practices to improve your social media marketing.
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Re-Visit Existing Blog Posts When Starting SEO

Re-Visit Existing Blog Posts When Starting SEO | Wood Street Content Marketing Collection | Scoop.it
Re-visit existing blog posts as part of a new SEO campaign and make edits and improvements as needed.
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Do You Know the New Rules of Visual Commerce?

Do You Know the New Rules of Visual Commerce? | Wood Street Content Marketing Collection | Scoop.it
Content - Visuals aren't just eye candy anymore. New technologies have crafted a whole new set of rules for visual commerce experiences.
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The Four Pillars of Recombinant Content

The Four Pillars of Recombinant Content | Wood Street Content Marketing Collection | Scoop.it
Now more than ever, content must be recombinant. This means a critical component of content strategy is the ability to rapidly dissemble, reassemble, reuse, repurpose, and remodel discrete elements...
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It’s Not an SEO’s Job to Create Content

It’s Not an SEO’s Job to Create Content | Wood Street Content Marketing Collection | Scoop.it
For some reason, as SEOs we think it is our job to do everything. However, it’s not an SEO’s job to create content.
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How to Build a Better Content Marketing Strategy

How to Build a Better Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
While following a documented content marketing strategy closely can help keep it focused on your organization's goals, you will often need to account for new insights and information you receive as...
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20 Most Important Stats from 2015 B2B Content Marketing Report

20 Most Important Stats from 2015 B2B Content Marketing Report | Wood Street Content Marketing Collection | Scoop.it
The 2015 B2B Content Marketing Benchmark Report is out and we have selected the most important statistics for your review.
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3 Content Marketing ‘Best Practices’ You DON'T Need | SEJ

3 Content Marketing ‘Best Practices’ You DON'T Need | SEJ | Wood Street Content Marketing Collection | Scoop.it
Take a look at some content marketing “rules” that small businesses can break.
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Moving the Dial with Curated Content | Search Engine Journal

Moving the Dial with Curated Content | Search Engine Journal | Wood Street Content Marketing Collection | Scoop.it
Learn how to increase your brand's web rankings with curated content.
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Beware the Panda (and Penguin): Google algorithms big on content | Southerly

Beware the Panda (and Penguin): Google algorithms big on content | Southerly | Wood Street Content Marketing Collection | Scoop.it
Analysis as new Google algorithm update, Panda 4.1, rolls out, while talk is rife that the next Penguin algorithm update is due by year-end
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Why White Papers Still Matter: Their Role in Effective Content Marketing

Why White Papers Still Matter: Their Role in Effective Content Marketing | Wood Street Content Marketing Collection | Scoop.it
The white paper is not dead. While versions of the concept may have proliferated and diluted its potential power, if done right the white paper still matters. Find out more about the best way to le...
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10 Ways To Create Contagious Content for Your Social Media Marketing

10 Ways To Create Contagious Content for Your Social Media Marketing | Wood Street Content Marketing Collection | Scoop.it
Creating shareable content boils down to understanding your audience. Here are some powerful ways to create contagious content that begs to be shared
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Steal These 5 Awesome Content Marketing Tips - Heidi Cohen

Steal These 5 Awesome Content Marketing Tips - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Need to improve your content marketing? Then take these 5 awesome content marketing tips based on MarketingProfs B2B Forum 2014. Complete with examples.
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How to Create a Content Marketing Strategy From Your Existing SEO Content

How to Create a Content Marketing Strategy From Your Existing SEO Content | Wood Street Content Marketing Collection | Scoop.it
the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, or e-books.
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3 Building Blocks for Content and Search Marketing Success

3 Building Blocks for Content and Search Marketing Success | Wood Street Content Marketing Collection | Scoop.it
Content has become the catalyst that drives demand and fuels search and digital marketing campaigns.
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Content Marketing Strategy 101: Make it a Game

Content Marketing Strategy 101: Make it a Game | Wood Street Content Marketing Collection | Scoop.it
To get buy-in and in-house advocates for your content marketing projects, don’t think a boring PowerPoint presentation will do the trick. Play to their spirited competitiveness and gamify your cont...
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7 Ways To Harness The Power Of User Generated Content In Your Marketing Campaigns - SocialBro

7 Ways To Harness The Power Of User Generated Content In Your Marketing Campaigns - SocialBro | Wood Street Content Marketing Collection | Scoop.it
User generated content (UGC) campaigns are one of the hottest trends in social media marketing right now. Here are 7 ingenious ideas to help you use UGC.
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Top 2015 B2B Content Marketing Tactics - Heidi Cohen

Top 2015 B2B Content Marketing Tactics - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Here are the top 2015 B2B Content Marketing Tactics based on Content Marketing Institute and MarketingProfs research. Complete with charts & actionable tips
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Using Backstories as a Way to Connect with Your Audience

Using Backstories as a Way to Connect with Your Audience | Wood Street Content Marketing Collection | Scoop.it
Content Marketing Institute launches the CMI Podcast Network with a new podcast, The Pivot: Marketing Backstories. The series, hosted by Todd Wheatland, shares unexpected stories from content marke...
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Content Marketing: Harvard Business School’s Michael Norton discusses surprising consumer behavior research | MarketingSherpa Blog

Content Marketing: Harvard Business School’s Michael Norton discusses surprising consumer behavior research | MarketingSherpa Blog | Wood Street Content Marketing Collection | Scoop.it
This MarketingSherpa Blog post features a video interview with Daniel Burstein, Director of Editorial Content, MECLABS, speaking with Michael Norton, Associate
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How To Succeed At Content Marketing In 2015 - Heidi Cohen

How To Succeed At Content Marketing In 2015 - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Want your content marketing to succeed? Follow these 2015 content marketing trends based on Content Marketing Institute and MarketingProfs 2015 B2B research
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5 Tips to Liven Up Long Stories | Geoff Livingston's Blog

5 Tips to Liven Up Long Stories | Geoff Livingston's Blog | Wood Street Content Marketing Collection | Scoop.it
Geoff Livingston
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Are You Really Ready to Publish that Blog Post?

Are You Really Ready to Publish that Blog Post? | Wood Street Content Marketing Collection | Scoop.it
Just because you can publish a blog post, and publish it quickly, doesn’t mean that you should.
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