SEO, search engine optimization, has been around for some time. SEO is the practice of optimizing your website’s code and content for maximum search engine visibility and rankings. Our clients ask us about SEO all the time. They know that ranking well in search engines is important. This certainly hasn’t changed. And with Google’s upcoming algorithm …
Business-to-business (B2B) marketers know that content is critical for success, but based on recent research, many struggle to come up with enough ideas to fuel such efforts. When brains are drained, reaching out across departments to drive ideas for marketing content can help, and B2Bs hope they can make "crowdsourcing" ideas from internal employees easier.
Which web pages are your most popular? Which tweets are your most popular? How do you know which content to reshare? These are not infrequent questions asked by content marketers. How do you decide what’s popular? One of the simplest methods is to use quartiles. If you’re unfamiliar with quartiles, they are a basic statistical [...]
Writing - When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?
You’ve heard us say this time and time again… know your audience. More importantly, know that you are not your target audience. But, is that it? Just know your target client and you have it made? Maybe, if you’re lucky. Knowing your audience can be a very superficial practice for some. You have a general …
I have been running my own business for about seven years now and creating online content about the same amount of time. The genesis of my business — 2008 — probably represented the apex of the traditional notion of SEO – elaborate schemes for backlinks, keyword stuffing, and jamming links into every cranny of the …
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.