How do you get influencers to give you the time of day? Add value. But how do you do that? Create ultra-useful, relationship-building seed content. Learn how with these three steps that helped a company generate 6 million impressions.
These seven tools can make a big difference in your content marketing productivity. From discovering your competitors keyword rankings to Google Analytics interpretations and editorial calendar plug-ins, these tools are all free.
General Management - Securing buy-in—and budget—from board-level stakeholders is one of the biggest challenges marketers face. Particularly in B2B firms, Sales often has more influence than Marketing. So what can you do?