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Content Marketing strategy: Are you good, fast, or cheap?

Content Marketing strategy: Are you good, fast, or cheap? | Wood Street Content Marketing Collection | Scoop.it
This article explores how content marketing is like a manufacturing process. You can't have everything!
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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Experiences: The Seventh Era Of Marketing - Book Interview - Heidi Cohen

Experiences: The Seventh Era Of Marketing - Book Interview - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history.
World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy before struc
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Content Credibility: Increase Yours with Science by @rogerdooley

Content Credibility: Increase Yours with Science by @rogerdooley | Wood Street Content Marketing Collection | Scoop.it
Need to boost your content credibility? Roger Dooley has three scientifically-proven ways to add more credibility and make people believe your content.
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Boost Content with Science and Art

Boost Content with Science and Art | Wood Street Content Marketing Collection | Scoop.it
It's nice to be able to boost content based on instinct (or art), but it's even better when we add science. Gini Dietrich walks you through how to do that.
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5 Ways You Can Win Big With Content Marketing Reuse - Heidi Cohen

5 Ways You Can Win Big With Content Marketing Reuse - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
75% of marketers use each piece of content only once. Improve results & stretch your budget with these 5 content marketing reuse tactics. Expert advice too.
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5 Easy-To-Use Blog Post Formats

5 Easy-To-Use Blog Post Formats | Wood Street Content Marketing Collection | Scoop.it
Blog posts can be difficult to write. These 5 blog post formats are easy to use to get your blog rolling.
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Engaging and Persuading People Through Storytelling | SEJ

Engaging and Persuading People Through Storytelling | SEJ | Wood Street Content Marketing Collection | Scoop.it
Storytelling is so powerful that it’s been around for over 40,000 years. So how can you use storytelling to engage and persuade your website visitors?
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68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands

68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands | Wood Street Content Marketing Collection | Scoop.it
If website traffic matters, these SEO tools and tips can help you make better decisions and use your marketing dollars well – Content Marketing Institute
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6 Content Tips for Adapting to the Post-Mobilegeddon World

6 Content Tips for Adapting to the Post-Mobilegeddon World | Wood Street Content Marketing Collection | Scoop.it
Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format and align their content for maximum mobile impact and consumption.
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20 Ways to Never Write Boring Content Again | SEJ

20 Ways to Never Write Boring Content Again | SEJ | Wood Street Content Marketing Collection | Scoop.it
Content writing takes time, skill, and expertise if you want your readers to stay. Here are twenty creative ways to never write boring content again.
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How do you know which content to reshare? - Christopher S. Penn Blog

How do you know which content to reshare? - Christopher S. Penn Blog | Wood Street Content Marketing Collection | Scoop.it
Which web pages are your most popular? Which tweets are your most popular? How do you know which content to reshare? These are not infrequent questions asked by content marketers. How do you decide what’s popular? One of the simplest methods is to use quartiles. If you’re unfamiliar with quartiles, they are a basic statistical [...]
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Writing Responsibly When Writing Responsively: Six Simple Tips

Writing Responsibly When Writing Responsively: Six Simple Tips | Wood Street Content Marketing Collection | Scoop.it
Writing - When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?
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Stop Marketing to Yourself; Know Thy Audience! (Infographic) - Wood Street, Inc.

Stop Marketing to Yourself; Know Thy Audience! (Infographic) - Wood Street, Inc. | Wood Street Content Marketing Collection | Scoop.it
You’ve heard us say this time and time again… know your audience. More importantly, know that you are not your target audience. But, is that it? Just know your target client and you have it made? Maybe, if you’re lucky. Knowing your audience can be a very superficial practice for some. You have a general …
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Is SEO Simply Good Writing? - Wood Street, Inc.

Is SEO Simply Good Writing? - Wood Street, Inc. | Wood Street Content Marketing Collection | Scoop.it
I have been running my own business for about seven years now and creating online content about the same amount of time. The genesis of my business — 2008 —  probably represented the apex of the traditional notion of SEO – elaborate schemes for backlinks, keyword stuffing, and jamming links into every cranny of the …
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The 5-Point Survival Guide to Blogging as a Business

The 5-Point Survival Guide to Blogging as a Business | Wood Street Content Marketing Collection | Scoop.it
Most blogs become victims of abandonment. How can your business blog not only survive but thrive? Follow these five criteria – Content Marketing Institute.
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6 Small Content that Still Work | Search Engine Journal

6 Small Content that Still Work | Search Engine Journal | Wood Street Content Marketing Collection | Scoop.it
Here are some specific examples small content can make more sense than a thousand-word opus.
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3 Reasons Why You Need a Content Marketing Strategy

3 Reasons Why You Need a Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
ere are 3 reasons why you need a content marketing strategy as soon as more than one person is involved (and especially when you work within a big company!)
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Herculean Content Efforts: How to Mount Them and Succeed

Herculean Content Efforts: How to Mount Them and Succeed | Wood Street Content Marketing Collection | Scoop.it
How do you mount a large-scale content effort, even if you only have a small team? Tips for process, strategy, and staff.
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How to Build a Loyal Blog Community With the Power of Give

How to Build a Loyal Blog Community With the Power of Give | Wood Street Content Marketing Collection | Scoop.it
Building a loyal blog community takes time, but the rewards - both personal and financial - can be worth it. How are you building your blog community?
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5 Questions with Shonali Burke (@shonali), President and CEO of SBC - Wood Street, Inc.

5 Questions with Shonali Burke (@shonali), President and CEO of SBC - Wood Street, Inc. | Wood Street Content Marketing Collection | Scoop.it
I first met Shonali in the lobby where the first xPotomac conference was being held in DC (which she co-founded with Geoff Livingston and Patrick Ashamalla). It was a very cool location. Anyway, she was gearing up for her talk on social scoring. I recall being struck by her nervousness. But, she had no reason …
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4 Effective Customer-Centric Content Marketing Ideas for

4 Effective Customer-Centric Content Marketing Ideas for | Wood Street Content Marketing Collection | Scoop.it
Here are four ideas to help you create powerful content, no matter your industry, that will engage your target audience and earn links and shares, boosting your search rankings.
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Change the Channel to Ignite Content - Schaefer Marketing Solutions: We Help Businesses {grow}

Change the Channel to Ignite Content - Schaefer Marketing Solutions: We Help Businesses {grow} | Wood Street Content Marketing Collection | Scoop.it
How to ignite content by distributing across multiple channels, by {grow} Community Member Jeffrey Slater
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The Onion’s Custom Content Agency Makes Brands Seriously Funny

The Onion’s Custom Content Agency Makes Brands Seriously Funny | Wood Street Content Marketing Collection | Scoop.it
@soloportfolio
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Why Readers Lose Interest in Your Content

Why Readers Lose Interest in Your Content | Wood Street Content Marketing Collection | Scoop.it
Here are 4 common reasons why readers lose interest in content.
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SEO Was Never Really Enough, Digital Marketing Is a Circle of Trust - Wood Street, Inc.

SEO Was Never Really Enough, Digital Marketing Is a Circle of Trust - Wood Street, Inc. | Wood Street Content Marketing Collection | Scoop.it
SEO, search engine optimization, has been around for some time. SEO is the practice of optimizing your website’s code and content for maximum search engine visibility and rankings. Our clients ask us about SEO all the time. They know that ranking well in search engines is important. This certainly hasn’t changed. And with Google’s upcoming algorithm …
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