For part two in this series, I will focus on audience. Who are you talking to? Knowing your audience is critical to achieving success with content marketing.
As I discussed in part one, there are different types of content marketing methods that produce varying results.
Each of these content types, from educational to transactional, are rooted in one main goal – to connect with your audience in a way that helps you achieve your online marketing goals.
One way to know your audience is to develop Buyer Personas. Think of it this way, if you are telling someone face-to-face what you do would you give them a canned speech that you wrote for the world? Probably not. You would tailor your answer to that particular person if you could.
Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all!
For part three in this series, we will look at your content channels…
You know what content you’re going to createYou’ve established your buyer personasNow you need to determine where to post it
If your content sits on a website and no one reads it, does it do you any good? Of course not! You can’t expect to post content on your website or blog and get tons of traffic out of nowhere. You need to promote and share this content.
Your content marketing channels are your outposts, with your blog or website being your homebase. Or you can think of content marketing like a wagon wheel.