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Are you a content marketer or a content carnie?

Are you a content marketer or a content carnie? | Wood Street Content Marketing Collection | Scoop.it
Is begging for backlinks really PR or content marketing? A different view.
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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5 Reasons Content Marketing is More Than Just a Fad

5 Reasons Content Marketing is More Than Just a Fad | Wood Street Content Marketing Collection | Scoop.it
If you want to attract traffic, build a credible brand and make money online; content marketing isn't an option, it is a necessity.
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6 Steps To Building A Massive Audience With Content

6 Steps To Building A Massive Audience With Content | Wood Street Content Marketing Collection | Scoop.it
Creating and curating the best quality content on a consistent basis, that is timely and relevant for your audience, is the first step towards successful content marketing.

From there, you can build a significant audience over time, make appropriate offers, and generate revenue. It sounds a lot
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11 Things Every New Content Marketer Should Know to Crush This Field

11 Things Every New Content Marketer Should Know to Crush This Field | Wood Street Content Marketing Collection | Scoop.it
Take command of your own fate to succeed. Here are the foundational and domain-specific skills every marketer should know – Content Marketing Institute.
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The BuzzFeed Economy and the Chase for Social Proof

The BuzzFeed Economy and the Chase for Social Proof | Wood Street Content Marketing Collection | Scoop.it
Lazy content enriches no-one. Not the blogger, and certainly not the reader, despite what they believe.
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Content Marketing Tips: 11 Types of Content That People Love To Share

Content Marketing Tips: 11 Types of Content That People Love To Share | Wood Street Content Marketing Collection | Scoop.it
Content marketing is about attracting attention. But attracting traffic and attention is getting harder. Here are some content marketing tips to help you.
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2015 Social Media Content Use [Research and Charts] - Heidi Cohen

2015 Social Media Content Use [Research and Charts] - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Not sure about social media content use? Here's research and tips to get your marketing on track based on Social Media Examiner's 2015 research.
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Why Content Marketing Fails by @EleanorPie

Why Content Marketing Fails by @EleanorPie | Wood Street Content Marketing Collection | Scoop.it
Ever read Barbie Magazine? Eleanor Pierce has, and she's flashing back on her pink and purple glory days as she looks at why content marketing fails.
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Case-Study Writing Made Faster, Better, and Less Painful

Case-Study Writing Made Faster, Better, and Less Painful | Wood Street Content Marketing Collection | Scoop.it
The case-study formula doesn’t exactly inspire good storytelling. But these three tips can help make your case studies better – Content Marketing Institute.
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Why No One is Reading Your Content and How to Fix It

Why No One is Reading Your Content and How to Fix It | Wood Street Content Marketing Collection | Scoop.it
Discover the common reasons why no one is reading your marketing content as well as some concrete fixes.
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Do People Trump Content in Marketing? - Schaefer Marketing Solutions: We Help Businesses {grow}

Do People Trump Content in Marketing? - Schaefer Marketing Solutions: We Help Businesses {grow} | Wood Street Content Marketing Collection | Scoop.it
The world is digital. We find, research, and buy online. But when it comes to big decisions, we still lean on real people, even if that leaning is often digital content in marketing
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17 Content Marketing Tips for Any Size Budget

17 Content Marketing Tips for Any Size Budget | Wood Street Content Marketing Collection | Scoop.it
So how do you drive marketing results without a budget? Here are 17 guerilla content marketing tips – Content Marketing Institute.
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3 Things to Learn from the World's 3 Most Popular Blogs

3 Things to Learn from the World's 3 Most Popular Blogs | Wood Street Content Marketing Collection | Scoop.it
Discover the three most popular blogs in the world and the practical, powerful tip each one offers you – Content Marketing Institute.
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10 top writing tips and the psychology behind them - without bullshit

10 top writing tips and the psychology behind them - without bullshit | Wood Street Content Marketing Collection | Scoop.it
There are plenty of folks happy to tell you how to write better, just as any doctor will tell you to “eat right and exercise.” But changing your writing (or eating) habits only happens when you understand why you do what you do. I can help you with that. That proposal or email you wrote must now compete for … Continue reading 10 top writing tips and the psychology behind them →
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How to Systematically Create an Annual Editorial Calendar

How to Systematically Create an Annual Editorial Calendar | Wood Street Content Marketing Collection | Scoop.it
It's not enough to create and optimize web pages and call that content - You must commit to producing content much like a publisher and do it strategically.
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Post, Ping and Pray is *Not* a Content Marketing Strategy

Post, Ping and Pray is *Not* a Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
If you make the resource investment in content creation, make an even bigger investment in marketing that content.
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2 Things and 9 Tips That Brand Marketers Can Learn from Publications

2 Things and 9 Tips That Brand Marketers Can Learn from Publications | Wood Street Content Marketing Collection | Scoop.it
Brands should take their lead from publications to build engaged audiences by following these strategies and steps to success – Content Marketing Institute.
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The Art of Storytelling in a Digital Age - Jeffbullas's Blog

The Art of Storytelling in a Digital Age - Jeffbullas's Blog | Wood Street Content Marketing Collection | Scoop.it
Stories are in our make-up. They help us interpret meaning, connect with people across generations, and articulate really complex stuff in easily digestible snippets. The advertising & media industries are built on their ability to tell compelling stories. Stories of love, stories of hate, and stories of redemption. Your ability to tell a compelling story [...]
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2015 KPCB Internet Trends Suggests Content Shock Is Here - Christopher S. Penn Blog

2015 KPCB Internet Trends Suggests Content Shock Is Here - Christopher S. Penn Blog | Wood Street Content Marketing Collection | Scoop.it
Over the past year and a half, much has been made of Mark Schaefer’s theory of Content Shock, the idea that we are incurring rapidly diminishing returns on content marketing. Part of the reason is the explosion of content being created by everyone. A bigger part of the diminishing returns in the Content Shock theory [...]
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How To Get Your Content In Shape For The Summer - Heidi Cohen

How To Get Your Content In Shape For The Summer - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Just like people, you have to get your content ready for summer. Here are 5 summer content marketing tips to streamline your efforts and minimize costs.
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Six Practical Tips for an Integrated Content Strategy

Six Practical Tips for an Integrated Content Strategy | Wood Street Content Marketing Collection | Scoop.it
Marketing Strategy - With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.
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7 Tips We Learned Analyzing 75 Content Marketing Examples

7 Tips We Learned Analyzing 75 Content Marketing Examples | Wood Street Content Marketing Collection | Scoop.it
Need some content marketing inspiration? Look to our new e-book, 75 Examples to Spark Your Content Marketing Creativity – Content Marketing Institute.
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10 Tips to Create More Shareable Content |

10 Tips to Create More Shareable Content | | Wood Street Content Marketing Collection | Scoop.it
Creating content marketing assets that people want to share with their communities, audiences, friends and colleagues is the icing on the social media and
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The Future of Content Part 4: The Return to Pure Blogging

The Future of Content Part 4: The Return to Pure Blogging | Wood Street Content Marketing Collection | Scoop.it
In part four of Danny Brown's Future of Content series, Amy Vernon, David Kutcher, and Tonia Ries share their thoughts on the topic of pure blogging.
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Four Tips for Turning Employees Into Strategic Content Creators

Four Tips for Turning Employees Into Strategic Content Creators | Wood Street Content Marketing Collection | Scoop.it
Content - A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
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