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Are you a content marketer or a content carnie?

Are you a content marketer or a content carnie? | Wood Street Content Marketing Collection | Scoop.it
Is begging for backlinks really PR or content marketing? A different view.
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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Nobody reading your blog? 10 reasons to persist! - Schaefer Marketing Solutions: We Help Businesses {grow}

Nobody reading your blog? 10 reasons to persist! - Schaefer Marketing Solutions: We Help Businesses {grow} | Wood Street Content Marketing Collection | Scoop.it
10 reasons to keep the blog going, even when nobody is reading it!
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Choosing Sides: Content Marketing Quality vs. Quantity

Choosing Sides: Content Marketing Quality vs. Quantity | Wood Street Content Marketing Collection | Scoop.it
Content marketers are constantly performing a balancing act with quantity and quality. But when resources are strapped, which one should you choose?
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Amanda Grinavich, Author at SHIFT Communications PR Agency | Boston | New York | San Francisco

Amanda Grinavich, Author at SHIFT Communications PR Agency | Boston | New York | San Francisco | Wood Street Content Marketing Collection | Scoop.it
Amanda Grinavich is a Marketing Analyst at SHIFT Communications. Prior to joining the digital marketing team at SHIFT, Amanda worked on the PR side of the house where she served clients in the technology space. She graduated from Boston University with B.S. in Communications.
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8 New B2B Video Content Marketing Trends | Convince and Convert: Social Media Strategy and Content Marketing Strategy

8 New B2B Video Content Marketing Trends | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
The “play” button is the most compelling action on the web, but creating great video content isn’t easy. These words of advice from some of the most prominent thought leaders in video marketing can help guide your strategy and point you toward high engagement (and ultimately sales) from your customers.
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Creating Content Your Audience Craves: An Interview with Mindy Weinstein - Search Engine Journal

Creating Content Your Audience Craves: An Interview with Mindy Weinstein - Search Engine Journal | Wood Street Content Marketing Collection | Scoop.it
At Pubcon 2014 is Las Vegas, I had the opportunity to sit down and talk to Mindy Weinstein of Bruce Clay Inc. about how to create the type of content your
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How to Create Cross-Functional Team Synergy for Content Marketing

How to Create Cross-Functional Team Synergy for Content Marketing | Wood Street Content Marketing Collection | Scoop.it
Content marketing should be a shared experience that spans the boundaries of all departments. Undoubtedly, there are brilliant content marketing minds in every corner of your company — you just nee...
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Four Ways to Help Guest Writers Contribute Great Content for Your Company Blog

Four Ways to Help Guest Writers Contribute Great Content for Your Company Blog | Wood Street Content Marketing Collection | Scoop.it
Content - A company's blog is no longer the voice of one person. It's the voice of many telling the story of your brand. How can you keep your blog current and ...
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How to Achieve Content Marketing Success: New Research |

How to Achieve Content Marketing Success: New Research | | Wood Street Content Marketing Collection | Scoop.it
Are you trying to become more effective in content marketing? This article shares important best practices to improve your social media marketing.
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Re-Visit Existing Blog Posts When Starting SEO

Re-Visit Existing Blog Posts When Starting SEO | Wood Street Content Marketing Collection | Scoop.it
Re-visit existing blog posts as part of a new SEO campaign and make edits and improvements as needed.
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Do You Know the New Rules of Visual Commerce?

Do You Know the New Rules of Visual Commerce? | Wood Street Content Marketing Collection | Scoop.it
Content - Visuals aren't just eye candy anymore. New technologies have crafted a whole new set of rules for visual commerce experiences.
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The Four Pillars of Recombinant Content

The Four Pillars of Recombinant Content | Wood Street Content Marketing Collection | Scoop.it
Now more than ever, content must be recombinant. This means a critical component of content strategy is the ability to rapidly dissemble, reassemble, reuse, repurpose, and remodel discrete elements...
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It’s Not an SEO’s Job to Create Content

It’s Not an SEO’s Job to Create Content | Wood Street Content Marketing Collection | Scoop.it
For some reason, as SEOs we think it is our job to do everything. However, it’s not an SEO’s job to create content.
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How to Build a Better Content Marketing Strategy

How to Build a Better Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
While following a documented content marketing strategy closely can help keep it focused on your organization's goals, you will often need to account for new insights and information you receive as...
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Why Content Marketing Will Never Go Out of Style | SEJ

Why Content Marketing Will Never Go Out of Style | SEJ | Wood Street Content Marketing Collection | Scoop.it
Content marketing is the SEO investment of today and the future, if you want your site to rank well in the SERPS. Here's why it will never go out of style.
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4 Ways to Break the Insanity of Content Marketing Competition

4 Ways to Break the Insanity of Content Marketing Competition | Wood Street Content Marketing Collection | Scoop.it
Are we, as content marketers, creative enough with our stories and our distribution options? Do we do the same things our competitors are doing? Are we just trying to tell the same story incrementa...
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Go Agile: Adapt 12 Principles to Content Marketing

Go Agile: Adapt 12 Principles to Content Marketing | Wood Street Content Marketing Collection | Scoop.it
Software developers have much in common with content marketers. Discover how the 12 principles of Agile frequently followed in the software industry can help your business deliver high-quality, imp...
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Does Your 2015 B2C Content Marketing Plan Include These 3 Elements? - Heidi Cohen

Does Your 2015 B2C Content Marketing Plan Include These 3 Elements? - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Want B2C Content Marketing success? Examine 2015 B2C content marketing trends analysis by Content Marketing Institute and MarketingProfs. Includes 3 keys.
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How to Turn Your Old, Forgotten Content Into Your New Secret Weapon | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Turn Your Old, Forgotten Content Into Your New Secret Weapon | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
Effective marketing isn’t just about quality content - it’s about algorithms. The solution? Create evergreen social updates for your evergreen content. The important thing is that you stop thinking of the work you create as one-time-use-only.
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10 Ways To Create Contagious Content for Your Social Media Marketing

10 Ways To Create Contagious Content for Your Social Media Marketing | Wood Street Content Marketing Collection | Scoop.it
Creating shareable content boils down to understanding your audience. Here are some powerful ways to create contagious content that begs to be shared
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Steal These 5 Awesome Content Marketing Tips - Heidi Cohen

Steal These 5 Awesome Content Marketing Tips - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Need to improve your content marketing? Then take these 5 awesome content marketing tips based on MarketingProfs B2B Forum 2014. Complete with examples.
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How to Create a Content Marketing Strategy From Your Existing SEO Content

How to Create a Content Marketing Strategy From Your Existing SEO Content | Wood Street Content Marketing Collection | Scoop.it
the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, or e-books.
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3 Building Blocks for Content and Search Marketing Success

3 Building Blocks for Content and Search Marketing Success | Wood Street Content Marketing Collection | Scoop.it
Content has become the catalyst that drives demand and fuels search and digital marketing campaigns.
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Content Marketing Strategy 101: Make it a Game

Content Marketing Strategy 101: Make it a Game | Wood Street Content Marketing Collection | Scoop.it
To get buy-in and in-house advocates for your content marketing projects, don’t think a boring PowerPoint presentation will do the trick. Play to their spirited competitiveness and gamify your cont...
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7 Ways To Harness The Power Of User Generated Content In Your Marketing Campaigns - SocialBro

7 Ways To Harness The Power Of User Generated Content In Your Marketing Campaigns - SocialBro | Wood Street Content Marketing Collection | Scoop.it
User generated content (UGC) campaigns are one of the hottest trends in social media marketing right now. Here are 7 ingenious ideas to help you use UGC.
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Top 2015 B2B Content Marketing Tactics - Heidi Cohen

Top 2015 B2B Content Marketing Tactics - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Here are the top 2015 B2B Content Marketing Tactics based on Content Marketing Institute and MarketingProfs research. Complete with charts & actionable tips
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