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Are you a content marketer or a content carnie?

Are you a content marketer or a content carnie? | Wood Street Content Marketing Collection | Scoop.it
Is begging for backlinks really PR or content marketing? A different view.
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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Content Chemistry – Book Interview - Heidi Cohen

Content Chemistry – Book Interview - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content mark
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Content Marketing as a Food Truck: Rethinking Content Marketing In A World of Splintered Attention - chrisbrogan.com

Content Marketing as a Food Truck: Rethinking Content Marketing In A World of Splintered Attention - chrisbrogan.com | Wood Street Content Marketing Collection | Scoop.it
With well over a billion users, Facebook must easily rank as most people’s “where I see interesting stories and click” tool of choice. Sure, us nerds might point to Feedly or Flipboard, but that’s not “most people.” That’s the enlightened. Some of us get our favorite sites to our inbox. But that’s more rare than …
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26 Blogging Tools to Simplify Your Life: An A-Z List |

26 Blogging Tools to Simplify Your Life: An A-Z List | | Wood Street Content Marketing Collection | Scoop.it
Are you looking to improve your company blog? In this article you'll find some must-have blogging tools to help you get more out of your blogging.
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The Future of Content Part 4: The Return to Pure Blogging

The Future of Content Part 4: The Return to Pure Blogging | Wood Street Content Marketing Collection | Scoop.it
In part four of Danny Brown's Future of Content series, Amy Vernon, David Kutcher, and Tonia Ries share their thoughts on the topic of pure blogging.
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How To Launch A Successful Business Blog - Heidi Cohen

How To Launch A Successful Business Blog - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Want a successful business blog? Here are the 5 winning elements you need with detailed blogging tips to help you achieve your blogging goal.
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8 Ways You Waste Precious Resources on Your Content Marketing 

8 Ways You Waste Precious Resources on Your Content Marketing  | Wood Street Content Marketing Collection | Scoop.it
With so much hype around the “right” and “wrong” ways to practice content marketing, some brands end up wasting time and money on unnecessary activities. Steer clear of these eight ways businesses waste their resources.
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The Psychology Behind Writing a Great Pitch | Convince and Convert: Social Media Strategy and Content Marketing Strategy

The Psychology Behind Writing a Great Pitch | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
What makes an editor interested in your pitch? Psychology has the answer and can help give your promotions team a more persuasive edge.
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How to Craft Headlines That Draw People to Your Content |

How to Craft Headlines That Draw People to Your Content | | Wood Street Content Marketing Collection | Scoop.it
Do your headlines capture the attention of the right people? This article shares four ways to craft stronger headlines to engage your readers.
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Learn the Secrets Behind 5 Great Content Marketing Projects

Learn the Secrets Behind 5 Great Content Marketing Projects | Wood Street Content Marketing Collection | Scoop.it
Biologists appreciate how millions of tiny parts fit together to make the whole work. Great content marketers understand quality content comes from dozens of small, unseen choices, tactics, and techniques. Here are five great examples.
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A blueprint for succeeding in a world of overwhelming information density - Schaefer Marketing Solutions: We Help Businesses {grow}

A blueprint for succeeding in a world of overwhelming information density - Schaefer Marketing Solutions: We Help Businesses {grow} | Wood Street Content Marketing Collection | Scoop.it
If you are facing an uphill battle against content competition, the content code is your blueprint forward.
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Top 15 Websites to Find Free Images For Your Content Marketing

Top 15 Websites to Find Free Images For Your Content Marketing | Wood Street Content Marketing Collection | Scoop.it
Finding an online library stocked with pictures that are of high quality and free can be a daunting task. Here are 15 top websites to find free images
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More Than Quizzes: 3 Types of Interactive Content That Drive Leads

More Than Quizzes: 3 Types of Interactive Content That Drive Leads | Wood Street Content Marketing Collection | Scoop.it
This post isn’t about quizzes. You already know how wildly popular and successful they are. Interactive content goes beyond online tests. Rethink your white papers, infographics, and calculators, and directly engage your audience.
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3 Secrets To Get Employees Blogging For Your Business - Heidi Cohen

3 Secrets To Get Employees Blogging For Your Business - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Does your company blog suffer from the lack of company love? Here are 10 easy-to-implement ways to get employees blogging for your business.
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The Good and Bad of Raising the Content Marketing Bar – Jason Falls

The Good and Bad of Raising the Content Marketing Bar – Jason Falls | Wood Street Content Marketing Collection | Scoop.it
Jason Falls uses a good example of content marketing for lead generation to point out the risk of one-upping competitors. We are heading to a true idiocracy in media consumption.
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Why Small Businesses Must Invest in Content Marketing | SEJ

Why Small Businesses Must Invest in Content Marketing | SEJ | Wood Street Content Marketing Collection | Scoop.it
Content marketing is undoubtedly the way to go in 2015. Small businesses need to understand why they need to take up and stick to content marketing.
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Content Marketing Performance: A Framework for Measuring Real Business Impact

Content Marketing Performance: A Framework for Measuring Real Business Impact | Wood Street Content Marketing Collection | Scoop.it
Content - Recently, my colleague Susan Etlinger and I teamed up on a research project about content's business value. Here's a look at what we discovered.
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10 Simple Web Copywriting Tips for Increasing Conversions

10 Simple Web Copywriting Tips for Increasing Conversions | Wood Street Content Marketing Collection | Scoop.it
Small adjustments to your copy can help improve conversions. Here are 10 quick tips to get the ball rolling.
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How to Be a Storyteller | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Be a Storyteller | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
Good stories are how we convince preoccupied consumers we're worth their time. These five steps will get you started with storytelling.
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Why Your Awesome Blog Posts Have No Audience

Why Your Awesome Blog Posts Have No Audience | Wood Street Content Marketing Collection | Scoop.it
Your blog has good content, is relevant, and of high quality. What is going wrong? Read here for ways to promote your content with these techniques.
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7 Things That World-class Bloggers Do to Improve Their Content Marketing Efforts

7 Things That World-class Bloggers Do to Improve Their Content Marketing Efforts | Wood Street Content Marketing Collection | Scoop.it
One of the ways to get better at the craft of blogging is to follow the example of those who are at the top of their game. After years of analyzing their work, I can now share the seven things you must do to be a world-class blogger.
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Media Secret: Why Your Content Does Not Drive Sales - Heidi Cohen

Media Secret: Why Your Content Does Not Drive Sales - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Improve your content marketing effectiveness. Understand the media secret behind how such an entity works as a business. Learn to think like a media entity.
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A Meaningful Framework For Content Measurement

A Meaningful Framework For Content Measurement | Wood Street Content Marketing Collection | Scoop.it
Content has become pervasive. It fills websites, social media, advertising and collateral. It comprises words, images, audio-visual material, infographics and a host of other form factors. As media...
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7 Guidelines For Visual Content Marketing With Free Images - Heidi Cohen

7 Guidelines For Visual Content Marketing With Free Images - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Here's what you need to know to create visual content marketing with free images. 7 Guidelines to steer your use of free images in your content marketing.
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How Well Do You Fact-Check Your Content?

How Well Do You Fact-Check Your Content? | Wood Street Content Marketing Collection | Scoop.it
Misleading or factually incorrect content can damage a brand. Yet, many marketers lack formal guidelines to ensure their content – original, curated, or aggregated – is factually correct. Here’s how to get started drafting your policy. Continue reading →
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