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Are you a content marketer or a content carnie?

Are you a content marketer or a content carnie? | Wood Street Content Marketing Collection | Scoop.it
Is begging for backlinks really PR or content marketing? A different view.
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate | Wood Street Content Marketing Collection | Scoop.it
We used data to figure out our optimal blogging strategy. Here's an inside look at our process and findings.
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The Complete Twitter Content Strategy Guide | SEJ

The Complete Twitter Content Strategy Guide | SEJ | Wood Street Content Marketing Collection | Scoop.it
Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked.
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Keep Content Fresh with these Four Tips

Keep Content Fresh with these Four Tips | Wood Street Content Marketing Collection | Scoop.it
Consistently coming up with new ideas to keep content fresh isn't easy. Here are four ways to help with ideas generation, writer's block, and more.
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#SEJBookClub: Global Content Marketing - Pam Didner | SEJ

#SEJBookClub: Global Content Marketing - Pam Didner | SEJ | Wood Street Content Marketing Collection | Scoop.it
In her book Global Content Marketing, Author Pam Didner highlights insights surrounding content strategy and what is in store for global content marketing.
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What To Do When Content Marketing Fails To Improve SEO Performance

What To Do When Content Marketing Fails To Improve SEO Performance | Wood Street Content Marketing Collection | Scoop.it
You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn't positively impacting your SEO.
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5 Content Marketing Myths To Correct Now

5 Content Marketing Myths To Correct Now | Wood Street Content Marketing Collection | Scoop.it
Content marketing isn't nearly as important as doing content marketing correctly, and knowing that it ultimately comes down to the audience and how well they're targeted.
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What Skills Are Necessary to Be a Great Content Marketer?

What Skills Are Necessary to Be a Great Content Marketer? | Wood Street Content Marketing Collection | Scoop.it
What content marketing skills should be on the must-have list? Content marketing experts share what they would put at the top – Content Marketing Institute.
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From Barbie to Birchbox: Evolution of Content Marketing by @mattmeyers

From Barbie to Birchbox: Evolution of Content Marketing by @mattmeyers | Wood Street Content Marketing Collection | Scoop.it
Content marketing, of course, isn't new. Organizations such as Barbie, P&G, and American Express have been doing it for decades. Here are some new tips.
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5 Obvious Content Marketing Strategies Most Companies Overlook

5 Obvious Content Marketing Strategies Most Companies Overlook | Wood Street Content Marketing Collection | Scoop.it
Too often content marketing strategies erode under daily pressure. Here are five of the most missed or misused obvious features – Content Marketing Institute.
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Five Social Media Automation Myths Busted by @SophiaSolanki

Five Social Media Automation Myths Busted by @SophiaSolanki | Wood Street Content Marketing Collection | Scoop.it
It's easy to get caught up in how social media is meant to be human and you shouldn't automate. But social media automation works perfectly well.
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How to Get Your Community to Submit SEO Content | SEJ

How to Get Your Community to Submit SEO Content | SEJ | Wood Street Content Marketing Collection | Scoop.it
While getting your community involved definitely has its perks, how exactly can you get your members to create and submit SEO-worthy content?
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The new "liquid" model for content marketing strategy

The new "liquid" model for content marketing strategy | Wood Street Content Marketing Collection | Scoop.it
For the first time in history, the platforms are dictating our content marketing strategy instead of the other way around. Here's a response.
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Four Content Marketing Lessons from Anthony Bourdain by @craigmcbreen

Four Content Marketing Lessons from Anthony Bourdain by @craigmcbreen | Wood Street Content Marketing Collection | Scoop.it
Content marketing doesn't have to be boring. It doesn't have to tow the company line. It can, and should, be bold and daring like Anthony Bourdain.
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17+ Content Marketing Revelations from 2015

17+ Content Marketing Revelations from 2015 | Wood Street Content Marketing Collection | Scoop.it
The presenters for Content Marketing World 2015 share their aha content marketing revelations from the past year – Content Marketing Institute.
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Why Content Marketing Trumps Advertising - Heidi Cohen

Why Content Marketing Trumps Advertising - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Why content marketing trumps advertising? People actively avoid advertising. Here is the data and charts to help you craft your content marketing. 7 tips.
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The 3 Keys to Awesome Content Marketing That Works

The 3 Keys to Awesome Content Marketing That Works | Wood Street Content Marketing Collection | Scoop.it
There are 3 key steps that you need to succeed at content marketing. If you implement the first 2 but don't execute the last vital component, you will fail.
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Why We Will Always Need Human Content Creation | SEJ

Why We Will Always Need Human Content Creation | SEJ | Wood Street Content Marketing Collection | Scoop.it
Will machines ever be able to replace human content creation? Learn from Julia McCoy how emotional, inspiring content can never be machine-produced.
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So You Wanna Be a Content Marketer…

So You Wanna Be a Content Marketer… | Wood Street Content Marketing Collection | Scoop.it
Considering a content marketing career? Turn yourself into a solid candidate with these tips.
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Five Reasons Your Blog Will Never Convert | SEJ

Five Reasons Your Blog Will Never Convert | SEJ | Wood Street Content Marketing Collection | Scoop.it
Is your blog not converting? Is not contributing towards an end goal or ROI? You might be doing it wrong.
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8 Essential Tools to Simplify SEO for Content Marketing

8 Essential Tools to Simplify SEO for Content Marketing | Wood Street Content Marketing Collection | Scoop.it
There are many tools that can help you create content that will perform well in search engines: a daunting, time-consuming task. Here are eight of them.
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How to promote your content without being spammy

How to promote your content without being spammy | Wood Street Content Marketing Collection | Scoop.it
But doing this without coming across as spammy is a tricky proposition. In this free eBook, you’ll get 10 non-spammy ideas for content marketing success.

A few of the ideas include
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How I Increased My Email Conversions by 344%

How I Increased My Email Conversions by 344% | Wood Street Content Marketing Collection | Scoop.it
What’s the most effective way to boost email conversions? The answer is content upgrades and in this post we step through exactly how to implement them.
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How to Write Epic Blog Posts Your Audience Will Devour

How to Write Epic Blog Posts Your Audience Will Devour | Wood Street Content Marketing Collection | Scoop.it
 



Content marketing is at the center of digital marketing and business today. Everything we tweet, post, pin and create is a form of content marketing.

Blogs are a foundation for many brands and people establishing thought
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How to Turn 1 Idea into 2 Months of Content Marketing (and More)

How to Turn 1 Idea into 2 Months of Content Marketing (and More) | Wood Street Content Marketing Collection | Scoop.it
Short-term serialization of content offers advantages to both brand and audience. Create your own series with this how-to guide – Content Marketing Institute.
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Conquer Content Shock with Illegitimate Ideas - Copyblogger

Conquer Content Shock with Illegitimate Ideas - Copyblogger | Wood Street Content Marketing Collection | Scoop.it
Discover what illegitimate ideas are, and how you can use them to stand out and create surprising, fascinating content that makes an impact ...
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