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Are you a content marketer or a content carnie?

Are you a content marketer or a content carnie? | Wood Street Content Marketing Collection | Scoop.it
Is begging for backlinks really PR or content marketing? A different view.
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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Your Guide to Content Writing and Copywriting | SEJ

Your Guide to Content Writing and Copywriting | SEJ | Wood Street Content Marketing Collection | Scoop.it
Copywriting involves content writing, but in an eclectic form, so much so, that it grabs the attention of the audience immediately.
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Beginner's Guide to SlideShare

Beginner's Guide to SlideShare | Wood Street Content Marketing Collection | Scoop.it
Is SlideShare part of your content strategy? Truth be told, we have yet to fully integrate it into our content creation process here at Buffer. We’ve felt
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The 6 Elements of a Powerful Blog Post | SEJ

The 6 Elements of a Powerful Blog Post | SEJ | Wood Street Content Marketing Collection | Scoop.it
You already know that blogs are popular and that you should have one. But do you know what makes a great blog post?
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How Small Businesses Can Use Visual Content and Increase Conversions | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How Small Businesses Can Use Visual Content and Increase Conversions | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
What do big companies have that small businesses don’t? Maybe they have more resources or online followers, or maybe they have more budget to spend on advertising and site design. However, none of this should deter you. Using visual content effectively online is all about knowing how to do it right.
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Does Content Marketing Really Have a Confidence Problem? - Schaefer Marketing Solutions: We Help Businesses {grow}

Does Content Marketing Really Have a Confidence Problem? - Schaefer Marketing Solutions: We Help Businesses {grow} | Wood Street Content Marketing Collection | Scoop.it
Let's revisit a common content marketing research statistic, turned myth, that is misrepresenting the state of content marketing today.
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7 Roles of the Savvy Content Marketer - Pushing Social

7 Roles of the Savvy Content Marketer - Pushing Social | Wood Street Content Marketing Collection | Scoop.it
It used to be that a good marketing professional just needed to know how to work a powerpoint presentation and a whiteboard. That's no longer the case. The new breed of successful content marketers must be comfortable with an evolving set of roles that have only recently become essential for executing marketing plans. We'll discuss these 7 roles and what you need to do to master them. Read More
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Beyond Storytelling: 7 Highlights from Content Marketing World 2014

Beyond Storytelling: 7 Highlights from Content Marketing World 2014 | Wood Street Content Marketing Collection | Scoop.it
Each year at Content Marketing World we can see the needle moving. We are no longer focused on simply determining what content marketing is and how to create it; we've progressed to working on how ...
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Is Writing Still the Most Important Social Skill? | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Is Writing Still the Most Important Social Skill? | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
Ann Handley, Chief Content Officer at MarketingProfs, joins the Social Pros Podcast this week to discuss the essentials of writing in the visual media marketing world, key points of wisdom from her new book Everybody Writes, and the fact that honing your writing skills will make you a stronger digital marketer.
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Here Comes the Content Marketing Shakeout | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Here Comes the Content Marketing Shakeout | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
The tick tock until the big content marketing software shakeup is under way. You can buy the best software in the world, but if you don’t have smart, dedicated marketers to operate it, the outcome will be middling, at best.
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The Visual Content Inspiration You Need: Standout Examples

The Visual Content Inspiration You Need: Standout Examples | Wood Street Content Marketing Collection | Scoop.it
Successful content marketing doesn't just involve writing and technology decisions. Strong Images are also essential. We asked our panel of CMI blog contributors, training instructors, and Content ...
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21 Best Business Blogging Tips

21 Best Business Blogging Tips | Wood Street Content Marketing Collection | Scoop.it
When it comes to building a better business presence on the web, one question that always rises up are business blogging tips.
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25 Content Marketing Ideas to Stomp Writers Block |

25 Content Marketing Ideas to Stomp Writers Block | | Wood Street Content Marketing Collection | Scoop.it
Ever feel like banging your head against the wall trying to think of ideas for your content marketing efforts? If yes, you are not alone.
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7 Signs Your B2B Content Marketing Is Doomed to Fail

7 Signs Your B2B Content Marketing Is Doomed to Fail | Wood Street Content Marketing Collection | Scoop.it
B2B content marketing stinks. It's tough to blog about small niches that nobody cares about, writing about topics only four people on the planet understand. Many B2B content marketers are in a rut....
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6 Blogging Mistakes You Need to Fix to Get The Results You Want

6 Blogging Mistakes You Need to Fix to Get The Results You Want | Wood Street Content Marketing Collection | Scoop.it
blog posts generating results? Results as in subscriptions, leads or sales, not social shares or mentions on the web
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5 Marketing Myths | Geoff Livingston's Blog

5 Marketing Myths | Geoff Livingston's Blog | Wood Street Content Marketing Collection | Scoop.it
Geoff Livingston
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Top 20 Company Blogs 2014, Finalists Announced

Top 20 Company Blogs 2014, Finalists Announced | Wood Street Content Marketing Collection | Scoop.it
Top 10 Corporate Blog Awards: Nominations | Finalists | Coming Soon

In a recent study conducted by Nora Ganim Barnes, PhD, at The Center for Marketing Research, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the...
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How to Foster a Culture of Content

How to Foster a Culture of Content | Wood Street Content Marketing Collection | Scoop.it
A couple of years ago, I researched content marketing maturity in the enterprise. We identified five phases of maturity, the highest one being the very aspirational level of actually monetizing con...
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How to Create Content That Sells | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Create Content That Sells | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
If you’re asking prospects to change what they’ve always done for a new way of doing things, you’re going to need to convince them before you can convert them. Does your content marketing program have this kind of content in it – or are you too shy to sell?
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What to Do After Publishing Your B2B Blog Post

What to Do After Publishing Your B2B Blog Post | Wood Street Content Marketing Collection | Scoop.it
Once you've published a B2B blog post the next step is to share it with social media connections and monitor its activity.
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3 Post-Sale Content Marketing Strategies You Need - Heidi Cohen

Do you use these 3 post-sale content marketing strategies to ensure your customers happy and keep buying? Includes 8 actionable content marketing tips.
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How Content Partners Can Boost Your Content Marketing Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How Content Partners Can Boost Your Content Marketing Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
The guest blogging process is very similar to both the sales and support process. Even if you’re not the best salesperson, you can still close content marketing partnership requests at a high rate and keep them alive and thriving by following these ten steps.
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10 Content Marketing World 2014 Lessons - Heidi Cohen

10 Content Marketing World 2014 Lessons - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Here are 10 actionable content marketing world 2014 lessons. Apply these actionable content marketing tips to improve your content and business.
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How To Forecast Content Performance 09/09/2014

How To Forecast Content Performance 09/09/2014 | Wood Street Content Marketing Collection | Scoop.it
How To Forecast Content Performance - 09/09/2014
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How to Think Like a Local for Global Social Media Content Success

How to Think Like a Local for Global Social Media Content Success | Wood Street Content Marketing Collection | Scoop.it
You've read up a bit on growing your business by going global, and now you're ready to give it a whirl? Not so fast. There's a lot you need to take into consideration before promoting your content ...
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Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

Content Is King in SEO, But User Signals Are Also "Crucial" [Study] | Wood Street Content Marketing Collection | Scoop.it
In addition, Searchmetrics’ 2014 SEO Ranking Factors and Rank Correlations report finds the quantity and quality of backlinks remain critical.
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