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Are you a content marketer or a content carnie?

Are you a content marketer or a content carnie? | Wood Street Content Marketing Collection | Scoop.it
Is begging for backlinks really PR or content marketing? A different view.
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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Become a Better Blogger Today With These 4 Actions

Become a Better Blogger Today With These 4 Actions | Wood Street Content Marketing Collection | Scoop.it
To get attention on the crowded Internet, you have to devote time to your craft and plan well.
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20 Captivating Content Marketing Facts in 2014

20 Captivating Content Marketing Facts in 2014 | Wood Street Content Marketing Collection | Scoop.it
Content marketing is many moving parts. It includes search engine marketing, email marketing and social media. Here are 20 content marketing facts
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10 Insights on How to Attract More Traffic with Distinctive Writing ..

10 Insights on How to Attract More Traffic with Distinctive Writing .. | Wood Street Content Marketing Collection | Scoop.it
If you write with your own style, you will find that you will gain a loyal readership. Here are some insights on how to attract more traffic to your blog.
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Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach | Wood Street Content Marketing Collection | Scoop.it
When promoting content, a good influencer outreach campaign can mean real press coverage, new audiences, and even revenue growth. The most successful campaigns start weeks (or months) in advance of...
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How to Optimize Your Content Strategy With Social Listening

How to Optimize Your Content Strategy With Social Listening | Wood Street Content Marketing Collection | Scoop.it
Social media monitoriing can do much more than inform your social strategy. Here's how it can also help you optimize your content strategy.
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Why Content Matters for the B2B Sales Cycle

Why Content Matters for the B2B Sales Cycle | Wood Street Content Marketing Collection | Scoop.it
What is your content doing for your B2B sales cycle? Is it helping pull the right prospects or is pushing them even farther away?
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How to Use Visual Content for Real-Time Engagement |

How to Use Visual Content for Real-Time Engagement | | Wood Street Content Marketing Collection | Scoop.it
Is visual content part of your social media strategy? This article shows four ways you can use visual content to motivate real-time interaction.
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The Week in Content Marketing: Do We Have a Credibility Problem?

The Week in Content Marketing: Do We Have a Credibility Problem? | Wood Street Content Marketing Collection | Scoop.it
This week, Robert and Joe discuss Walmart's big data move and what it means for brands. They also talk about new research that finds sponsored content may have a trust problem and explore what an a...
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10 Reasons Why Your Blog Sucks & How to Fix it! | The Marketing Nut

10 Reasons Why Your Blog Sucks & How to Fix it! | The Marketing Nut | Wood Street Content Marketing Collection | Scoop.it
You envisioned a blog rockin' with amazing content, engagement, community and of course new business leads.
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Effective Content Marketing: 5 Steps to Track Your Efforts

Effective Content Marketing: 5 Steps to Track Your Efforts | Wood Street Content Marketing Collection | Scoop.it
In this eighth and final installment of Content Marketing Institute's "Back to Basics" series, we'll walk you through one process you can use to understand how well your content efforts are working...
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The Importance of Learning in Your Content Marketing Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy

The Importance of Learning in Your Content Marketing Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
Have you stopped learning? Stopped growing as a person? Don't take for granted how important learning is to the ever-changing marketing landscape. Use these six tips to ensure content marketing success through learning.
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Building Relationships With Influencers Through Content | SEJ

Building Relationships With Influencers Through Content | SEJ | Wood Street Content Marketing Collection | Scoop.it
If you are not thinking "people" and "influencers" when developing your content marketing strategy, you are losing out.
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Content Marketing Optimization: Focus on 'Critical Few' Metrics

Content Marketing Optimization: Focus on 'Critical Few' Metrics | Wood Street Content Marketing Collection | Scoop.it
For content marketing optimization, keep your head above water in a rising tide of data by focusing on a "critical few metrics" to measure and communicate the business outcomes of your content effo...
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5 Content Questions to Guide Your Site Redesign

5 Content Questions to Guide Your Site Redesign | Wood Street Content Marketing Collection | Scoop.it
These are five of the most important content questions you need to answer before you revamp your website.
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Play Ball: How Your Content Marketing Plan Should Load the Bases

Play Ball: How Your Content Marketing Plan Should Load the Bases | Wood Street Content Marketing Collection | Scoop.it
To be effective with content marketing, you don't need to worry about having one huge, fantastic idea that gets a million hits on day one. You need to create and promote compelling, useful content ...
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Characteristics of Content That Gets Shared

Characteristics of Content That Gets Shared | Wood Street Content Marketing Collection | Scoop.it
Content must have these characteristics in order to be worth sharing across the web.
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Post Marketing Persona Creation: Help--What Do I Do Next? - Heidi Cohen

Post Marketing Persona Creation: Help--What Do I Do Next? - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Post Marketing Persona Creation: 7 step guide to how to integrate marketing personae into your marketing plans. Questions to guide you. BUT don't skip #3!
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3 Ways to Tap Into the Most Powerful Content Tool Ever Created

3 Ways to Tap Into the Most Powerful Content Tool Ever Created | Wood Street Content Marketing Collection | Scoop.it
If you want to create content marketing that grabs attention, makes an impact, and is memorable for your audience then the most powerful way for you to do that is to tap into the power of stories. ...
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How to Create a Total Content System

How to Create a Total Content System | Wood Street Content Marketing Collection | Scoop.it
As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education-based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers, and generating referrals.
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How to Find the Right Writer for Content Creation

How to Find the Right Writer for Content Creation | Wood Street Content Marketing Collection | Scoop.it
Many B2B organizations are outsourcing content creation to stay in step with consumers' voracious appetites for relevant news, information, and advice. CMI asked a group of blog contributors, Onlin...
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Are You Producing Content Like An A-Lister? - Heidi Cohen

Are You Producing Content Like An A-Lister? - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Here is a 50 point Second Half Content Marketing Checklist to help you create content like an A-lister. Use these questions to get your content on track.
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Blogging: Social Media OR Search Tactic? - Heidi Cohen

Blogging: Social Media OR Search Tactic? - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Is blogging social media or search tactic? These 2 approaches have an impact on your blog content. 40 blogging tactics to add to your marketing toolbox.
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WTF Does Kevin Spacey Know About Content Marketing? | B2B Marketing Insider

WTF Does Kevin Spacey Know About Content Marketing? | B2B Marketing Insider | Wood Street Content Marketing Collection | Scoop.it
The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! You may know him from amazing r
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How Much Content Should We Be Publishing?

How Much Content Should We Be Publishing? | Wood Street Content Marketing Collection | Scoop.it
We recommend creating as much content as is possible, without sacrificing quality.
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5 Subtle Writing Strategies That Drive Email Signups - Copyblogger

5 Subtle Writing Strategies That Drive Email Signups - Copyblogger | Wood Street Content Marketing Collection | Scoop.it
You want readers to sign up for your email list -- it's protection against Google. Here are five writing strategies that work for driving email signups.
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