Wood Street Content Marketing Collection

A brief thought from the train today: content marketing is still somewhat in the low-hanging fruit days, but as the information economy becomes more

I recently had a chance to speak with a fiction writer and a memoir writer that sold the movie rights to her book. The writing advice I got from both of t

Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...

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In today's crowded marketplace, successful content marketing strategy requires placing a priority on remarkable content over everything else. Find out what changes content creators must make to be ...

If you're in business and don't have a blog - start one. If you have one, use these simple steps for overall blog improvement and increased visibility.

“Content.” The buzzword of 21st century marketing. But what is content marketing exactly? Check out these 11 definitions from around the[..]

The internet is a visual place, so engaging visual content is essential for getting your organization's message across. Find out how auto brands use 5 key strategies to help audiences get the pictu...

Are you sharing your best stuff? Are you inspiring, educating, empowering your readers? Share content that helps solves problems, offers value to your audience.

For part three in this series, we will look at your content channels…

You know what content you’re going to createYou’ve established your buyer personasNow you need to determine where to post it

If your content sits on a website and no one reads it, does it do you any good? Of course not! You can’t expect to post content on your website or blog and get tons of traffic out of nowhere. You need to promote and share this content.

Your content marketing channels are your outposts, with your blog or website being your homebase. Or you can think of content marketing like a wagon wheel.

Here are four tips marketers and site owners can follow to help streamline the content creation process.

You don't usually envision a poet engaging in a pistol duel -- let alone twenty-nine -- but that's exactly what Alexander Pushkin did. His last duel pro

Data are coming from your customers and prospects at an incredible rate. Find out 3 ways your content marketing strategy can use Big Data for valuable insight about what is most engaging for your t...

With its mission, “To boldly go where no one has gone before,” Star Trek has built an enduring brand around amazing content.

SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity.

From the way we talk about content marketing, you'd think it was a new thing invented for use on the internet. But content marketing goes wa

Learn 40 ideas for creative content to include in your social media strategy that will triple your engagement!

I would be shocked if 25% of marketing budgets are spent on content marketing (or I would at least wonder where all the money was going).

Social Media - Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...

Learn 10 bright and statistically-proven ways to boost engagement with social media 101 content ideas!

Why include outbound links that take people AWAY from your site, and carry them right into the lap of a competitor? Use outbound links to enrich readers!

For part two in this series, I will focus on audience. Who are you talking to? Knowing your audience is critical to achieving success with content marketing.

As I discussed in part one, there are different types of content marketing methods that produce varying results.

Each of these content types, from educational to transactional, are rooted in one main goal – to connect with your audience in a way that helps you achieve your online marketing goals.

One way to know your audience is to develop Buyer Personas. Think of it this way, if you are telling someone face-to-face what you do would you give them a canned speech that you wrote for the world? Probably not. You would tailor your answer to that particular person if you could.

There is a five-step process to create compelling content that works really well. It starts with your customers and employees to drive kinship and purchase.