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Coca-Cola’s bold move from creative excellence to content domination

Coca-Cola’s bold move from creative excellence to content domination | Wood Street Content Marketing Collection | Scoop.it
In this remarkable and entertaining video, Coca-Cola reveals its strategic plans to light up the world of content marketing and storytelling to enable profitability, connection, and positive world change.
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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How to Use Your About Us Page to Connect With Customers [Examples]

How to Use Your About Us Page to Connect With Customers [Examples] | Wood Street Content Marketing Collection | Scoop.it
Transform your About Us page into a go-to destination for your brand’s compelling narrative – Content Marketing Institute
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Your Content Isn’t as Influential as You Think It Is

Your Content Isn’t as Influential as You Think It Is | Wood Street Content Marketing Collection | Scoop.it
According to a new study, the influence content marketers have over customers' purchase decisions is a lot different than we think.
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Complete Beginner's Guide to Content Strategy

Complete Beginner's Guide to Content Strategy | Wood Street Content Marketing Collection | Scoop.it
Ready to get real about your website's content? In this article, we'll take a look at Content Strategy; that amalgamation of strategic thinking, digital publishing, information architecture and editorial process. Readers will learn where and when to apply strategy, and how to start asking a lot of important questions.
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3 Resources to Help Invigorate Your Standard Content Routine - Copyblogger

3 Resources to Help Invigorate Your Standard Content Routine - Copyblogger | Wood Street Content Marketing Collection | Scoop.it
This week's Copyblogger Collection is a series of three handpicked articles that reveal techniques that expand the types of content you offer your audience.
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Content Marketing – It’s Going to Get Weird

Content Marketing – It’s Going to Get Weird | Wood Street Content Marketing Collection | Scoop.it
The effectiveness rate for B2B organizations went down in 2016. This is not good. Content marketing is about to get weird. – Content Marketing Institute
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The Secrets to Creating Perfect Social-Media Posts

The Secrets to Creating Perfect Social-Media Posts | Wood Street Content Marketing Collection | Scoop.it
Here are a few tips that will put you on the right path to better Facebook, Twitter, Pinterest, Instagram and Vine posts.
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3 Sources of Fuel for Sophisticated Content Marketers - Copyblogger

3 Sources of Fuel for Sophisticated Content Marketers - Copyblogger | Wood Street Content Marketing Collection | Scoop.it
This week's Copyblogger Collection is a series of three handpicked articles that will show you the precisely defined characteristics of effective content.
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Five Reasons Interactive Content Drives Engagement

Five Reasons Interactive Content Drives Engagement | Wood Street Content Marketing Collection | Scoop.it
Content - Customers want to engage with your brand, not endure sales pitches. Create interactive content that invites your customers to engage with your brand, and watch customer engagement skyrocket.
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How to Convert Marketing Fails in Future Wins

How to Convert Marketing Fails in Future Wins | Wood Street Content Marketing Collection | Scoop.it
Want to learn from your mistakes? Niraj Ranjan Rout shares lessons on how to convert your marketing fails into future wins and thereby, fail gracefully.
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How to Take the Guesswork Out of Content Marketing - Copyblogger

How to Take the Guesswork Out of Content Marketing - Copyblogger | Wood Street Content Marketing Collection | Scoop.it
This week, we’re inviting a new group of members into our Authority program. On Wednesday, January 27, 2016 doors will close again until later this year.
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Focus Your Marketing: Define Your 3(ish) Critical Words

Focus Your Marketing: Define Your 3(ish) Critical Words | Wood Street Content Marketing Collection | Scoop.it
Kind. True. Necessary. Those are the three words my good friend uses to help her kids understand whether they are making good choices with what they say. “I
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The #1 Conversion Killer in Your Copy (and How to Beat It) - Copyblogger

The #1 Conversion Killer in Your Copy (and How to Beat It) - Copyblogger | Wood Street Content Marketing Collection | Scoop.it
What makes prospects stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else?
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Content Marketing Predictions for 2016 [Infographic]

Content Marketing Predictions for 2016 [Infographic] | Wood Street Content Marketing Collection | Scoop.it
Content - Peek into the content marketing crystal ball and see what industry experts predict for the new year.
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What Is a Content Marketer? - Copyblogger

What Is a Content Marketer? - Copyblogger | Wood Street Content Marketing Collection | Scoop.it
What sort of experience and knowledge does someone need to become a successful content marketer? Demian Farnworth outlines five essential skills.
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Enhanced Existing Content Marketing Increases Your ROI - Heidi Cohen

Enhanced Existing Content Marketing Increases Your ROI - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Are you maximizing Enhanced Existing Content Marketing ROI? Enhanced Existing Content Marketing is defined and explained in a 5 step process.
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Content Marketing Most Certainly is Not Dead

Content Marketing Most Certainly is Not Dead | Wood Street Content Marketing Collection | Scoop.it
Content marketing is dead! Content marketing doesn't work! We have content shock! Here is why none of that simply is not true. It's alive and well.
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Top 5 Ways Consumer-Generated Content Is Amazing for SEO

Top 5 Ways Consumer-Generated Content Is Amazing for SEO | Wood Street Content Marketing Collection | Scoop.it
Content - The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization.
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To Have a Content Marketing Strategy or Not...

To Have a Content Marketing Strategy or Not... | Wood Street Content Marketing Collection | Scoop.it
To have a content marketing strategy or not...that is the question. Of course you want to have one, but many do not. Here are things you should include.
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4 Tools to Create Interactive Content in Minutes

4 Tools to Create Interactive Content in Minutes | Wood Street Content Marketing Collection | Scoop.it
Static text doesn’t garner the attention it once did. Your audience wants to be part of the action – answering quizzes, picking their favorites, and contributing their insight to your content. Here are four tools to get started. Continue reading →
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Five simple ideas to cut your blogging time in half

Five simple ideas to cut your blogging time in half | Wood Street Content Marketing Collection | Scoop.it
Not enough time to blog? Here are some great ideas guaranteed to cut your blogging time in half
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Audio Content: How To Reach Your Busy Audience - Heidi Cohen

Audio Content: How To Reach Your Busy Audience - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Including audio content in your marketing plans? Here is a audio market research analysis and 5 point audio content marketing plan.
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12 Visual Content Marketing Ideas that Get Shared Like Mad

12 Visual Content Marketing Ideas that Get Shared Like Mad | Wood Street Content Marketing Collection | Scoop.it
A picture can truly speak a thousand words! Visual marketing is a form of content marketing that enables and empowers savvy marketers to better communicate,
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How to Make Visitors Read Your Entire Article

How to Make Visitors Read Your Entire Article | Wood Street Content Marketing Collection | Scoop.it
Most viewers don’t read the entire blog post. Learn how to change that – or at least get more from readers who quit before the end. – Content Marketing Institute
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