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Coca-Cola’s bold move from creative excellence to content domination

Coca-Cola’s bold move from creative excellence to content domination | Wood Street Content Marketing Collection | Scoop.it
In this remarkable and entertaining video, Coca-Cola reveals its strategic plans to light up the world of content marketing and storytelling to enable profitability, connection, and positive world change.
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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How to Keep Your Readers on Your Blog Longer | SEJ

How to Keep Your Readers on Your Blog Longer | SEJ | Wood Street Content Marketing Collection | Scoop.it
Do you want to increase the time your readers spend on your blog? Follow these seven strategies that Neil Patel uses for Quick Sprout.
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Going Programmatic to Get Your Content Seen | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Going Programmatic to Get Your Content Seen | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
Programmatic marketing is emerging as a unique tool for getting your content seen in today's hyper-competitive online world.
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Blog on a Daily Basis (If You Can)

Blog on a Daily Basis (If You Can) | Wood Street Content Marketing Collection | Scoop.it
Blogging on a monthly basis is good, but blogging on a daily basis is even better.
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The state of the nation on SEO, content strategy and earned media - Schaefer Marketing Solutions: We Help Businesses {grow}

The state of the nation on SEO, content strategy and earned media - Schaefer Marketing Solutions: We Help Businesses {grow} | Wood Street Content Marketing Collection | Scoop.it
Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015
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EGC is the Key Content Marketing Trend | Convince and Convert: Social Media Strategy and Content Marketing Strategy

EGC is the Key Content Marketing Trend | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
EGC - Employee Generated Content is a critical component of any thriving content marketing program. But it's not always easy to get content from employees. 4 tips how to make EGC work
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Breaking Through a Creative Block | Digital Bard | Zesty Video Marketing | Frederick, MD

Breaking Through a Creative Block | Digital Bard | Zesty Video Marketing | Frederick, MD | Wood Street Content Marketing Collection | Scoop.it
What I taught - and learned from - middle schoolers I love the freedom and immense opportunities that come with starting a new project.  The possibilities are endless.  And then, on the other hand, it can be overwhelming - where in the world do you begin?  Have you explored the concept far enough? When has an idea or concept been pushed too far? How do you hone down your ideas?  It can be a fun yet exasperating experience, first trying to draw inspiration from anything and everything to get star
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How to Create Time for Writing Great Content | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Create Time for Writing Great Content | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
Sometimes the hardest part of creating content isn't writing—it's finding the time to write. Improve your writing habits with these tips.
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Five Tips for Writing Case Studies That Aren't Boring as Hell

Five Tips for Writing Case Studies That Aren't Boring as Hell | Wood Street Content Marketing Collection | Scoop.it
Content - Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on the company. But they don't have to be.
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What Your Target Audience Expects From Your Content

What Your Target Audience Expects From Your Content | Wood Street Content Marketing Collection | Scoop.it
Missing the mark in any of these areas means that your content won’t have the impact that you desire.
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An Editorial Calendar Equals Lots of Content from One Idea

An Editorial Calendar Equals Lots of Content from One Idea | Wood Street Content Marketing Collection | Scoop.it
An editorial calendar is easy to create when you think about it as a main topic, sub-topics, and a supportive base. Get 11 pieces of content from one idea.
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How To Get Your Team To Create More Consistent Content | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How To Get Your Team To Create More Consistent Content | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
Learn from this content marketing case study about how editorial calendars and comments can streamline your workflow and cut down on unnecessary communications so that you can create more content.
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How Long Should Blog Posts Be?

How Long Should Blog Posts Be? | Wood Street Content Marketing Collection | Scoop.it
Even though people tend to browse, blog posts should still be a certain length for the search engines.
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The Evolution of Content Marketing Will Include Intelligent Content

The Evolution of Content Marketing Will Include Intelligent Content | Wood Street Content Marketing Collection | Scoop.it
Creating more valuable content that isn’t tagged properly, isn’t scalable, or isn’t easily reusable seems completely wrong. Joe Pulizzi reveals why content marketing as many enterprises practice it today isn’t enough for it to thrive.
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Up Your Content Game with Engaging Infographics | SEJ

Up Your Content Game with Engaging Infographics | SEJ | Wood Street Content Marketing Collection | Scoop.it
Infographics done well are informative, interesting, and visually appealing. Here's how to make yours worth sharing!
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Five Ways to Get Board Backing for Your Marketing Campaign

Five Ways to Get Board Backing for Your Marketing Campaign | Wood Street Content Marketing Collection | Scoop.it
General Management - Securing buy-in—and budget—from board-level stakeholders is one of the biggest challenges marketers face. Particularly in B2B firms, Sales often has more influence than Marketing. So what can you do?
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What's Your Content Cadence? - Schaefer Marketing Solutions: We Help Businesses {grow}

What's Your Content Cadence? - Schaefer Marketing Solutions: We Help Businesses {grow} | Wood Street Content Marketing Collection | Scoop.it
Haven't thought about content cadence when it comes to your content marketing strategy? It's time to start! Use these tips and questions to get started.
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Content Marketing: What To Consider Before You Outsource

Content Marketing: What To Consider Before You Outsource | Wood Street Content Marketing Collection | Scoop.it
How many major brands want to create their content marketing in-house? One hundred percent. That isn’t a made-up statistic. This was an actual finding a couple of years ago when I was conducting co...
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How Content Marketing Can Save Your Facebook Page | SEJ

How Content Marketing Can Save Your Facebook Page | SEJ | Wood Street Content Marketing Collection | Scoop.it
These are dark days for brands on Facebook, but content marketing can clear the way for a bright future. Never give up, never surrender!
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7 Key Pieces of Advice about Web Content Strategy from Matt Cutts

7 Key Pieces of Advice about Web Content Strategy from Matt Cutts | Wood Street Content Marketing Collection | Scoop.it
In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated answers and author takeaways.
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12 Ideas to Ignite Your Content NOW - Schaefer Marketing Solutions: We Help Businesses {grow}

12 Ideas to Ignite Your Content NOW - Schaefer Marketing Solutions: We Help Businesses {grow} | Wood Street Content Marketing Collection | Scoop.it
Making content move is the key to success on the web today. These ideas will help ignite your content
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Experts Share Visual Content Mistakes to Avoid

Experts Share Visual Content Mistakes to Avoid | Wood Street Content Marketing Collection | Scoop.it
As the value of visual content grows and design tools become inexpensive, many marketers churn out mediocre graphics that get ignored. Seven experts share how to avoid mistakes and create successful visual content marketing.
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7 Best Content Marketing Tools to Use in 2015 | SEJ

7 Best Content Marketing Tools to Use in 2015 | SEJ | Wood Street Content Marketing Collection | Scoop.it
Now is the time to invest in developing and implementing your content marketing strategies. Here are 7 content marketing tools you can use in 2015.
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15 Ways You Can Beat The Content Marketing Odds - Heidi Cohen

15 Ways You Can Beat The Content Marketing Odds - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Want your content read? Here are 15 ways you can beat the content marketing odds. Translation: get your content in front of and read by your prospects.
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The 5 Pillars of Successful Content Marketing

The 5 Pillars of Successful Content Marketing | Wood Street Content Marketing Collection | Scoop.it
Content marketing spending is increasing, but traditional marketers still struggle with the shift to a pull strategy. If you have ever been asked how content marketing can really work, share these five pillars with the inquisitors.
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Can You Build a Content Marketing Super Brand | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Can You Build a Content Marketing Super Brand | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
Can you create a content marketing super brand that is trusted enough to get people to share your content automatically. Jay Baer says yes, if you apply your it factor appropriately:
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