Wood Street Conte...
Follow
Find
225 views | +0 today
 
Scooped by Jon-Mikel Bailey
onto Wood Street Content Marketing Collection
Scoop.it!

Coca-Cola’s bold move from creative excellence to content domination

Coca-Cola’s bold move from creative excellence to content domination | Wood Street Content Marketing Collection | Scoop.it
In this remarkable and entertaining video, Coca-Cola reveals its strategic plans to light up the world of content marketing and storytelling to enable profitability, connection, and positive world change.
more...
No comment yet.
Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
Your new post is loading...
Your new post is loading...
Scooped by Jon-Mikel Bailey
Scoop.it!

Blog Inspiration To Fill Your September Editorial Calendar - Heidi Cohen

Blog Inspiration To Fill Your September Editorial Calendar - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Need blog, content or writing inspiration? Here are 25 free fall content marketing titles to help get your creative juices flowing. They are a great start.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Getting Strategic with Your Content Marketing Campaign

Getting Strategic with Your Content Marketing Campaign | Wood Street Content Marketing Collection | Scoop.it
Here are 4 things you need to get strategic with your content marketing campaign.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

7 Inspiring Lessons from 2014's Top Content Marketers

7 Inspiring Lessons from 2014's Top Content Marketers | Wood Street Content Marketing Collection | Scoop.it
Today we are excited to announce the finalists competing for the title of the 2014 Content Marketing Awards' Content Marketer of the Year. They have already won in individual categories, and as we ...
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

The 3 Content Curation Superpowers - Heidi Cohen

The 3 Content Curation Superpowers - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Want to achieve your business goals? Leverage the 3 content curation superpowers to help your target audience navigate the flood of informatino
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

The Success of Native Advertising Hinges on Earning Readers’ Trust

The Success of Native Advertising Hinges on Earning Readers’ Trust | Wood Street Content Marketing Collection | Scoop.it
There’s been much talk of late about the effectiveness of sponsored content, and a pair of new studies published in the past few weeks have let some air out of that balloon.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

3 Ways to Create Amazing Interactive Content | Convince and Convert: Social Media Strategy and Content Marketing Strategy

3 Ways to Create Amazing Interactive Content | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
It's time for marketers to wake up and learn that if you are not interacting with your audience, you will be ignored. Today we explore the top 3 interactive techniques that will WOW your audience.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

3 Types of Editorial Calendar to Manage Your Business Blog

3 Types of Editorial Calendar to Manage Your Business Blog | Wood Street Content Marketing Collection | Scoop.it
This is a guest post by Sarah Arrow, and is part of her 30 Day Blogging Challenge.



If you're going to grow your blog, and publish content that your audience will love on a regular basis th...
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Purpose-Driven Content Marketing: Brands That Give and Get

Purpose-Driven Content Marketing: Brands That Give and Get | Wood Street Content Marketing Collection | Scoop.it
Purpose-driven content marketing is a way for a business or brand to bond with a target audience based on shared needs and interests — including interest in supporting a worthy cause. Get more pers...
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Survey Says: Stop Making Assumptions About Your Content

Survey Says: Stop Making Assumptions About Your Content | Wood Street Content Marketing Collection | Scoop.it
To really understand what's working and what's not, marketers need to dig in, get their hands dirty, and ask the right questions.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Creating Content in an International World

Creating Content in an International World | Wood Street Content Marketing Collection | Scoop.it
Across the United States, UX professionals have their fair share of struggles aligning business goals and user needs. How do those challenges shift when working internationally? This week, UX Booth interviews two content strategists working in Barcelona and partnering with Brain Traffic on Confab Europe, an international content strategy conference.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Optimize Your Online Content: Quick Tips You Haven't Thought of Yet

Optimize Your Online Content: Quick Tips You Haven't Thought of Yet | Wood Street Content Marketing Collection | Scoop.it
While brands and publishers spend a lot of time and effort creating and promoting content, they usually spend less time optimizing the sharing of that content for consumers. And that's a lost oppor...
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

7 Thoughts That Will Change Your Content Marketing Strategy

7 Thoughts That Will Change Your Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
We have tremendous potential as content marketers. But there are so many aspects of the business to juggle in an ever-changing industry. It can be incredibly difficult to bring it all into focus. C...
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

How Do I Reach My Audience? - chrisbrogan.com

How Do I Reach My Audience? - chrisbrogan.com | Wood Street Content Marketing Collection | Scoop.it
People ask me that often. “How do I reach my audience?” First, I tell them gently, it’s not your audience. Second, I tell them that reach is only part of it. Once they’ve seen you, they have to care enough that they’ll take a next step. From there, it only gets more difficult. But that’s …
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

How to Create Content That Sells [SlideShare] - The Agency Post

How to Create Content That Sells [SlideShare] - The Agency Post | Wood Street Content Marketing Collection | Scoop.it
To be successful, content that helps your company close more customers needs to be different than your typical marketing-focused content.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Buffer's Guide to Creating Amazing Content

Buffer's Guide to Creating Amazing Content | Wood Street Content Marketing Collection | Scoop.it
We have dozens of ways to measure a successful blog post or social media update, and I’d imagine you’re familiar with all of them. You can track blog traff
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

The Anatomy of an Optimized Blog Post [Infographic]

The Anatomy of an Optimized Blog Post [Infographic] | Wood Street Content Marketing Collection | Scoop.it
Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Use Experiments to Improve Your Content Marketing Plan: 9 Ideas

Use Experiments to Improve Your Content Marketing Plan: 9 Ideas | Wood Street Content Marketing Collection | Scoop.it
The need to strike a balance between creativity and commerce in marketing isn't new. How do we do this? We let testing and experimentation play a major role. The digital/social age makes that proce...
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

The Content Marketing Pyramid: Create More With Less

The Content Marketing Pyramid: Create More With Less | Wood Street Content Marketing Collection | Scoop.it
These days, content marketing teams are expected to create content in all shapes and sizes. Trying to keep up with the seemingly insatiable demand, team members often can feel overwhelmed and stret...
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

How to Get Started With Visual Content Marketing |

How to Get Started With Visual Content Marketing | | Wood Street Content Marketing Collection | Scoop.it
Do you want to use visual content in your social media marketing? This article shares tools and tips for adding visual content to your marketing mix.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Build Strong Brand Storytelling From the Inside Out

Build Strong Brand Storytelling From the Inside Out | Wood Street Content Marketing Collection | Scoop.it
Our employees are at the heart of what makes brand storytelling come to life and create meaningful experiences for customers. If we expect to be able to go "all-in" with successful content marketin...
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

How to Pitch the Power of Content Marketing to Your Boss

How to Pitch the Power of Content Marketing to Your Boss | Wood Street Content Marketing Collection | Scoop.it
Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being ...
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

The 4 Basic Elements of Inbound Marketing

The 4 Basic Elements of Inbound Marketing | Wood Street Content Marketing Collection | Scoop.it
If you’re new to the concept of inbound marketing, or you’re looking for a quick and dirty rundown of its elements, then this blog is for you. Whether you hire an agency or undergo the process on your own, here are the four main goals of inbound and the associated services that you can expect to find in a solid inbound marketing plan.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Take Your Event Beyond Its Venue: 4 Content Marketing Ideas

Take Your Event Beyond Its Venue: 4 Content Marketing Ideas | Wood Street Content Marketing Collection | Scoop.it
Marketers continue to rate in-person events as their most effective tactic. You're probably already using events as a resource for your overall content creation plan, but a common challenge is know...
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Marketing Research: How Enterprises Structure, Scale, and Spend on Content

Marketing Research: How Enterprises Structure, Scale, and Spend on Content | Wood Street Content Marketing Collection | Scoop.it
While the vast majority of organizations seem to be adopting content marketing in some shape or form, there are still complex challenges for large enterprise organizations to face. In CMI's researc...
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

How To Do a Content Audit - Step-by-Step

How To Do a Content Audit - Step-by-Step | Wood Street Content Marketing Collection | Scoop.it
Most marketers have heard about the importance of content audits but aren't sure where to start. This post walks you through every step.
more...
No comment yet.