Wood Street Conte...
Follow
Find
232 views | +0 today
 
Scooped by Jon-Mikel Bailey
onto Wood Street Content Marketing Collection
Scoop.it!

Coca-Cola’s bold move from creative excellence to content domination

Coca-Cola’s bold move from creative excellence to content domination | Wood Street Content Marketing Collection | Scoop.it
In this remarkable and entertaining video, Coca-Cola reveals its strategic plans to light up the world of content marketing and storytelling to enable profitability, connection, and positive world change.
more...
No comment yet.
Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
Your new post is loading...
Your new post is loading...
Scooped by Jon-Mikel Bailey
Scoop.it!

Content Marketing’s Biggest Problem and What Can Be Done About It

Content Marketing’s Biggest Problem and What Can Be Done About It | Wood Street Content Marketing Collection | Scoop.it
When it comes to the state of the content marketing industry, there is one major thing lacking for massive success, and it comes down to…
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Don’t Forget to Invest in Content (Not Just “Content Marketing”)

Don’t Forget to Invest in Content (Not Just “Content Marketing”) | Wood Street Content Marketing Collection | Scoop.it
Don't let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a proper framework.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Does Content Marketing Fuel Our Worst Instincts? | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Does Content Marketing Fuel Our Worst Instincts? | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
Is the problem marketing personalization? Or is the nearly universal expectation of service due to smartphone adoption? Content marketing is not the problem; it’s actually the solution.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

6 Blogging Mistakes You Need to Fix to Get The Results You Want

6 Blogging Mistakes You Need to Fix to Get The Results You Want | Wood Street Content Marketing Collection | Scoop.it
blog posts generating results? Results as in subscriptions, leads or sales, not social shares or mentions on the web
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

5 Marketing Myths | Geoff Livingston's Blog

5 Marketing Myths | Geoff Livingston's Blog | Wood Street Content Marketing Collection | Scoop.it
Geoff Livingston
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Top 20 Company Blogs 2014, Finalists Announced

Top 20 Company Blogs 2014, Finalists Announced | Wood Street Content Marketing Collection | Scoop.it
Top 10 Corporate Blog Awards: Nominations | Finalists | Coming Soon

In a recent study conducted by Nora Ganim Barnes, PhD, at The Center for Marketing Research, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the...
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

How to Foster a Culture of Content

How to Foster a Culture of Content | Wood Street Content Marketing Collection | Scoop.it
A couple of years ago, I researched content marketing maturity in the enterprise. We identified five phases of maturity, the highest one being the very aspirational level of actually monetizing con...
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

How to Create Content That Sells | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Create Content That Sells | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
If you’re asking prospects to change what they’ve always done for a new way of doing things, you’re going to need to convince them before you can convert them. Does your content marketing program have this kind of content in it – or are you too shy to sell?
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

What to Do After Publishing Your B2B Blog Post

What to Do After Publishing Your B2B Blog Post | Wood Street Content Marketing Collection | Scoop.it
Once you've published a B2B blog post the next step is to share it with social media connections and monitor its activity.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

3 Post-Sale Content Marketing Strategies You Need - Heidi Cohen

Do you use these 3 post-sale content marketing strategies to ensure your customers happy and keep buying? Includes 8 actionable content marketing tips.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

How Content Partners Can Boost Your Content Marketing Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How Content Partners Can Boost Your Content Marketing Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
The guest blogging process is very similar to both the sales and support process. Even if you’re not the best salesperson, you can still close content marketing partnership requests at a high rate and keep them alive and thriving by following these ten steps.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

10 Content Marketing World 2014 Lessons - Heidi Cohen

10 Content Marketing World 2014 Lessons - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Here are 10 actionable content marketing world 2014 lessons. Apply these actionable content marketing tips to improve your content and business.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

How To Forecast Content Performance 09/09/2014

How To Forecast Content Performance 09/09/2014 | Wood Street Content Marketing Collection | Scoop.it
How To Forecast Content Performance - 09/09/2014
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Adaptive Content: The Omni-Channel Technique You Need to Implement

Adaptive Content: The Omni-Channel Technique You Need to Implement | Wood Street Content Marketing Collection | Scoop.it
Adaptive content is a content strategy technique designed to support meaningful, personalized, interactions across all channels. We're now in a multi-channel world where all consumers want tailored...
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Why We Should Take the Brand out of Branded Content

Why We Should Take the Brand out of Branded Content | Wood Street Content Marketing Collection | Scoop.it
Legions of marketing and communication professionals had their training during the era of mass communication, resulting in the belief that the best way to attract attention is to talk long and hard...
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Your Guide to Content Writing and Copywriting | SEJ

Your Guide to Content Writing and Copywriting | SEJ | Wood Street Content Marketing Collection | Scoop.it
Copywriting involves content writing, but in an eclectic form, so much so, that it grabs the attention of the audience immediately.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Beginner's Guide to SlideShare

Beginner's Guide to SlideShare | Wood Street Content Marketing Collection | Scoop.it
Is SlideShare part of your content strategy? Truth be told, we have yet to fully integrate it into our content creation process here at Buffer. We’ve felt
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

The 6 Elements of a Powerful Blog Post | SEJ

The 6 Elements of a Powerful Blog Post | SEJ | Wood Street Content Marketing Collection | Scoop.it
You already know that blogs are popular and that you should have one. But do you know what makes a great blog post?
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

How Small Businesses Can Use Visual Content and Increase Conversions | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How Small Businesses Can Use Visual Content and Increase Conversions | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
What do big companies have that small businesses don’t? Maybe they have more resources or online followers, or maybe they have more budget to spend on advertising and site design. However, none of this should deter you. Using visual content effectively online is all about knowing how to do it right.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Does Content Marketing Really Have a Confidence Problem? - Schaefer Marketing Solutions: We Help Businesses {grow}

Does Content Marketing Really Have a Confidence Problem? - Schaefer Marketing Solutions: We Help Businesses {grow} | Wood Street Content Marketing Collection | Scoop.it
Let's revisit a common content marketing research statistic, turned myth, that is misrepresenting the state of content marketing today.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

7 Roles of the Savvy Content Marketer - Pushing Social

7 Roles of the Savvy Content Marketer - Pushing Social | Wood Street Content Marketing Collection | Scoop.it
It used to be that a good marketing professional just needed to know how to work a powerpoint presentation and a whiteboard. That's no longer the case. The new breed of successful content marketers must be comfortable with an evolving set of roles that have only recently become essential for executing marketing plans. We'll discuss these 7 roles and what you need to do to master them. Read More
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Beyond Storytelling: 7 Highlights from Content Marketing World 2014

Beyond Storytelling: 7 Highlights from Content Marketing World 2014 | Wood Street Content Marketing Collection | Scoop.it
Each year at Content Marketing World we can see the needle moving. We are no longer focused on simply determining what content marketing is and how to create it; we've progressed to working on how ...
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Is Writing Still the Most Important Social Skill? | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Is Writing Still the Most Important Social Skill? | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
Ann Handley, Chief Content Officer at MarketingProfs, joins the Social Pros Podcast this week to discuss the essentials of writing in the visual media marketing world, key points of wisdom from her new book Everybody Writes, and the fact that honing your writing skills will make you a stronger digital marketer.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

Here Comes the Content Marketing Shakeout | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Here Comes the Content Marketing Shakeout | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
The tick tock until the big content marketing software shakeup is under way. You can buy the best software in the world, but if you don’t have smart, dedicated marketers to operate it, the outcome will be middling, at best.
more...
No comment yet.
Scooped by Jon-Mikel Bailey
Scoop.it!

The Visual Content Inspiration You Need: Standout Examples

The Visual Content Inspiration You Need: Standout Examples | Wood Street Content Marketing Collection | Scoop.it
Successful content marketing doesn't just involve writing and technology decisions. Strong Images are also essential. We asked our panel of CMI blog contributors, training instructors, and Content ...
more...
No comment yet.