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Coca-Cola’s bold move from creative excellence to content domination

Coca-Cola’s bold move from creative excellence to content domination | Wood Street Content Marketing Collection | Scoop.it
In this remarkable and entertaining video, Coca-Cola reveals its strategic plans to light up the world of content marketing and storytelling to enable profitability, connection, and positive world change.
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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The Art of Storytelling in a Digital Age - Jeffbullas's Blog

The Art of Storytelling in a Digital Age - Jeffbullas's Blog | Wood Street Content Marketing Collection | Scoop.it
Stories are in our make-up. They help us interpret meaning, connect with people across generations, and articulate really complex stuff in easily digestible snippets. The advertising & media industries are built on their ability to tell compelling stories. Stories of love, stories of hate, and stories of redemption. Your ability to tell a compelling story [...]
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2015 KPCB Internet Trends Suggests Content Shock Is Here - Christopher S. Penn Blog

2015 KPCB Internet Trends Suggests Content Shock Is Here - Christopher S. Penn Blog | Wood Street Content Marketing Collection | Scoop.it
Over the past year and a half, much has been made of Mark Schaefer’s theory of Content Shock, the idea that we are incurring rapidly diminishing returns on content marketing. Part of the reason is the explosion of content being created by everyone. A bigger part of the diminishing returns in the Content Shock theory [...]
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How To Get Your Content In Shape For The Summer - Heidi Cohen

How To Get Your Content In Shape For The Summer - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Just like people, you have to get your content ready for summer. Here are 5 summer content marketing tips to streamline your efforts and minimize costs.
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Six Practical Tips for an Integrated Content Strategy

Six Practical Tips for an Integrated Content Strategy | Wood Street Content Marketing Collection | Scoop.it
Marketing Strategy - With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.
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7 Tips We Learned Analyzing 75 Content Marketing Examples

7 Tips We Learned Analyzing 75 Content Marketing Examples | Wood Street Content Marketing Collection | Scoop.it
Need some content marketing inspiration? Look to our new e-book, 75 Examples to Spark Your Content Marketing Creativity – Content Marketing Institute.
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10 Tips to Create More Shareable Content |

10 Tips to Create More Shareable Content | | Wood Street Content Marketing Collection | Scoop.it
Creating content marketing assets that people want to share with their communities, audiences, friends and colleagues is the icing on the social media and
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The Future of Content Part 4: The Return to Pure Blogging

The Future of Content Part 4: The Return to Pure Blogging | Wood Street Content Marketing Collection | Scoop.it
In part four of Danny Brown's Future of Content series, Amy Vernon, David Kutcher, and Tonia Ries share their thoughts on the topic of pure blogging.
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Four Tips for Turning Employees Into Strategic Content Creators

Four Tips for Turning Employees Into Strategic Content Creators | Wood Street Content Marketing Collection | Scoop.it
Content - A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
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The Best Storytellers Connect What Is and What Can Be

The Best Storytellers Connect What Is and What Can Be | Wood Street Content Marketing Collection | Scoop.it
How do you create an experience that your audience will remember and take action from? You create and curate - this post shows you how.
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How to Execute a Carefully Thought-out Content Plan by @njellering

How to Execute a Carefully Thought-out Content Plan by @njellering | Wood Street Content Marketing Collection | Scoop.it
You know your audience. You know what you want to create. Now it's time to execute your content plan. Nathan Ellering has six steps that help.
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How to Include Humor (Tastefully) In Your Content | SEJ

How to Include Humor (Tastefully) In Your Content | SEJ | Wood Street Content Marketing Collection | Scoop.it
Adding humor on your content can brighten your readers' day and make them smile. How do you get this reaction without crossing a line?
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The Rise of Content Performance: The Search and Social Link

The Rise of Content Performance: The Search and Social Link | Wood Street Content Marketing Collection | Scoop.it
Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success.
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2015 Social Media Content Use [Research and Charts] - Heidi Cohen

2015 Social Media Content Use [Research and Charts] - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Not sure about social media content use? Here's research and tips to get your marketing on track based on Social Media Examiner's 2015 research.
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Why Content Marketing Fails by @EleanorPie

Why Content Marketing Fails by @EleanorPie | Wood Street Content Marketing Collection | Scoop.it
Ever read Barbie Magazine? Eleanor Pierce has, and she's flashing back on her pink and purple glory days as she looks at why content marketing fails.
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Case-Study Writing Made Faster, Better, and Less Painful

Case-Study Writing Made Faster, Better, and Less Painful | Wood Street Content Marketing Collection | Scoop.it
The case-study formula doesn’t exactly inspire good storytelling. But these three tips can help make your case studies better – Content Marketing Institute.
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Why No One is Reading Your Content and How to Fix It

Why No One is Reading Your Content and How to Fix It | Wood Street Content Marketing Collection | Scoop.it
Discover the common reasons why no one is reading your marketing content as well as some concrete fixes.
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Do People Trump Content in Marketing? - Schaefer Marketing Solutions: We Help Businesses {grow}

Do People Trump Content in Marketing? - Schaefer Marketing Solutions: We Help Businesses {grow} | Wood Street Content Marketing Collection | Scoop.it
The world is digital. We find, research, and buy online. But when it comes to big decisions, we still lean on real people, even if that leaning is often digital content in marketing
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17 Content Marketing Tips for Any Size Budget

17 Content Marketing Tips for Any Size Budget | Wood Street Content Marketing Collection | Scoop.it
So how do you drive marketing results without a budget? Here are 17 guerilla content marketing tips – Content Marketing Institute.
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3 Things to Learn from the World's 3 Most Popular Blogs

3 Things to Learn from the World's 3 Most Popular Blogs | Wood Street Content Marketing Collection | Scoop.it
Discover the three most popular blogs in the world and the practical, powerful tip each one offers you – Content Marketing Institute.
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10 top writing tips and the psychology behind them - without bullshit

10 top writing tips and the psychology behind them - without bullshit | Wood Street Content Marketing Collection | Scoop.it
There are plenty of folks happy to tell you how to write better, just as any doctor will tell you to “eat right and exercise.” But changing your writing (or eating) habits only happens when you understand why you do what you do. I can help you with that. That proposal or email you wrote must now compete for … Continue reading 10 top writing tips and the psychology behind them →
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Grow Website Traffic 700+% with One Epic Blog Post | SEJ

Grow Website Traffic 700+% with One Epic Blog Post | SEJ | Wood Street Content Marketing Collection | Scoop.it
The whole point of SEO is to get more website traffic. But quality content is also important to increase blog traffic and overall favor with search engines.
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How to Write Like an IDIOT by @lesleyvos

How to Write Like an IDIOT by @lesleyvos | Wood Street Content Marketing Collection | Scoop.it
No, this isn't offensive. There is an IDIOT approach to writing that ensures your content is engaging and interesting and builds trust. Lesley Vos has more.
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Five Undeniable Reasons Your Nonprofit Needs a Blog

Five Undeniable Reasons Your Nonprofit Needs a Blog | Wood Street Content Marketing Collection | Scoop.it
Non-Profit - Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement.
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5 Ways to Help Clients Get Their Guest Blogging Down to a Science

5 Ways to Help Clients Get Their Guest Blogging Down to a Science | Wood Street Content Marketing Collection | Scoop.it
Don’t focus on the finish line of guest blogging. Focus on these five steps first to ensure guest-blogging wins – Content Marketing Institute
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