Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers really caught my attention.
A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process shows us that while there is no one-size-fits all approach in content marketing, there is a unique approach that your brand needs to find to reach consumers.
Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These tips will provide direction as you plan, create, and implement your content strategy.