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Coca-Cola’s bold move from creative excellence to content domination

Coca-Cola’s bold move from creative excellence to content domination | Wood Street Content Marketing Collection | Scoop.it
In this remarkable and entertaining video, Coca-Cola reveals its strategic plans to light up the world of content marketing and storytelling to enable profitability, connection, and positive world change.
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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The 10 Plagues of Visual Content Marketing - Heidi Cohen

The 10 Plagues of Visual Content Marketing - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Are you committing any of these 10 plagues of visual content marketing? Here are 10 Actionable Visual Content Marketing Tips to help your content succeed.
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Content Marketing Challenges of 2014 | Social Media Today

Content Marketing Challenges of 2014 | Social Media Today | Wood Street Content Marketing Collection | Scoop.it
Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers really caught my attention.
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10 Charts That Are Changing the Way We Measure Content

10 Charts That Are Changing the Way We Measure Content | Wood Street Content Marketing Collection | Scoop.it
In March, the
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Is Your Content Really Just Advertising?

Is Your Content Really Just Advertising? | Wood Street Content Marketing Collection | Scoop.it
There are lots of reasons why a content marketing strategy may fail — the wrong content, the wrong target audience, the content just wasn’t good enough, insufficient buy-in leading to insufficien…
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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests | Wood Street Content Marketing Collection | Scoop.it
Take a look at some blog post title A/B test results, and what the takeaways are for your own title brainstorms.
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7 Missing Elements of Your Content Strategy

7 Missing Elements of Your Content Strategy | Wood Street Content Marketing Collection | Scoop.it
Creating great content isn't enough. You need to actively promote it to reach your target audience. But sometimes, your content strategy may fall short.
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How Powerful Brand Storytelling Can Supplant Commercials

How Powerful Brand Storytelling Can Supplant Commercials | Wood Street Content Marketing Collection | Scoop.it
Chipotle's video "The Scarecrow" got incredible attention online, running through the social channels, but never morphing into a television commercial or banner. Chipotle never paid for placement. ...
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How to Find the Time for Content Marketing

How to Find the Time for Content Marketing | Wood Street Content Marketing Collection | Scoop.it
Ask any B2B marketer what their biggest content marketing challenge is, and they will likely say, “finding the time to get it done”. In fact, the 2014 B2B Content Marketing Benchmarks, Budgets an…
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5 Steps to a Damn Good Content Marketing Strategy - Jeffbullas's Blog

5 Steps to a Damn Good Content Marketing Strategy - Jeffbullas's Blog | Wood Street Content Marketing Collection | Scoop.it
Content marketing can be daunting. You know you need to participate but how do you do it? Here is a damn good content marketing strategy in just 5 steps.
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P2P Content: The Content Nobody Measures - Heidi Cohen

P2P Content: The Content Nobody Measures - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
What is P2P Content? Here are 5 types of P2P content and channels where it's distributed. Also, 5 tricks for marketers to leverage the power of P2P content.
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There is No One-Size-Fits All Content Marketing Approach

There is No One-Size-Fits All Content Marketing Approach | Wood Street Content Marketing Collection | Scoop.it
A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process shows us that while there is no one-size-fits all approach in content marketing, there is a unique approach that your brand needs to find to reach consumers.
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4 UX Tips That Will Improve Your Content Strategy

4 UX Tips That Will Improve Your Content Strategy | Wood Street Content Marketing Collection | Scoop.it
Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These tips will provide direction as you plan, create, and implement your content strategy.
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How Early 20th Century Businesses Got Big With Content Marketing

How Early 20th Century Businesses Got Big With Content Marketing | Wood Street Content Marketing Collection | Scoop.it
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Content Marketing is a Two Step Process

Content Marketing is a Two Step Process | Wood Street Content Marketing Collection | Scoop.it
Content marketing involves two steps; defining the strategy and promotion of the content.
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Blog Marketing: 4 Steps for Drawing Attention to Your Posts

Blog Marketing: 4 Steps for Drawing Attention to Your Posts | Wood Street Content Marketing Collection | Scoop.it
The blogosphere is a noisy, congested space where everyone is shouting at the top of their lungs trying to get noticed. Here is a 4-step blog marketing plan to ensure your next post will be a stand...
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How Content Marketing Strategy Factors into Success

How Content Marketing Strategy Factors into Success | Wood Street Content Marketing Collection | Scoop.it
This week, Joe and Robert discuss whether or not content marketing should just "buzz off," talk about a strategic approach to content marketing, review a research study on the most credible types o...
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4 Illuminating Lessons From One of History's Most Inventive Content Marketers

4 Illuminating Lessons From One of History's Most Inventive Content Marketers | Wood Street Content Marketing Collection | Scoop.it
Poor Richard's Almanack is probably best remembered for the personal sayings Benjamin Franklin included in every issue. However, its useful and entertaining content also sets it apart as one of the...
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How to Use Facebook Ads for Content Marketing: The Ultimate Guide

How to Use Facebook Ads for Content Marketing: The Ultimate Guide | Wood Street Content Marketing Collection | Scoop.it
Paid advertising is becoming one of the most cost-effective ways to get your online content in front of your targeted audience. Paid advertising strategies can increase readership, generate leads a...
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Inventions and Reinventions That Are Changing Content Marketing

Inventions and Reinventions That Are Changing Content Marketing | Wood Street Content Marketing Collection | Scoop.it
Adobe's recent Digital Marketing Summit showcased some of the most recent advances in marketing technology and offered information on how innovation continues to drive the industry forward. Find ou...
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3 Steps to Overcome the Fear of Building a Content Marketing Strategy

3 Steps to Overcome the Fear of Building a Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
Mapping out a strategy for your content efforts can sometimes feel like stepping off into the unknown. A defined strategy forces you to focus in on your brand and decide on a target audience, tacti...
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Why 55% of Potential B2B Buyers Might Not Trust Your Website Content

Why 55% of Potential B2B Buyers Might Not Trust Your Website Content | Wood Street Content Marketing Collection | Scoop.it
Some results in a recent B2B web usability report were surprising. Specifically, the report found that two types of website content that most marketers don't even think about play a huge role in he...
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Quick Tips to Creating Content that Isn’t a Blog Post

Quick Tips to Creating Content that Isn’t a Blog Post | Wood Street Content Marketing Collection | Scoop.it
Blog posts have always been a popular form of content, but now it's time to get creative. Learn tips to developing other types of content here.
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The Ultimate Guide to Repurposing Content

The Ultimate Guide to Repurposing Content | Wood Street Content Marketing Collection | Scoop.it
Find out how to breath new life into old posts by repurposing content as ebooks, presentations, guest posts, and more.
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The Social Media Marketing Secrets of Smart Savvy Bloggers - Jeffbullas's Blog

The Social Media Marketing Secrets of Smart Savvy Bloggers - Jeffbullas's Blog | Wood Street Content Marketing Collection | Scoop.it
The success of a blog can be judged on different aspects including traffic and engagement. Here are the social media marketing secrets of savvy bloggers
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Which Type of Online Content Most Influences Consumers?

Which Type of Online Content Most Influences Consumers? | Wood Street Content Marketing Collection | Scoop.it
Content - Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered.
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