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Content Marketing Throughout the Sales Funnel - Small Business News, Tips, Advice - Small Business Trends

Content Marketing Throughout the Sales Funnel - Small Business News, Tips, Advice - Small Business Trends | Wood Street Content Marketing Collection | Scoop.it
I think it’s safe to say that readers on Small Business Trends are typically a fairly savvy, ambitious bunch.  We know that it takes hard work and smart strategy to make things happen.  On occasion, we’ll begrudgingly admit that there’s even an element...
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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Wake a Sleeping Giant for Content Marketing SEO: Your Employees

Wake a Sleeping Giant for Content Marketing SEO: Your Employees | Wood Street Content Marketing Collection | Scoop.it
Use these strategies to boost content marketing SEO and link building for your company with something you already have in-house -- your employees. The social media marketing world already has a set...
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MediaPost Publications Why Content Should Be Driving Your Media 07/03/2014

Why Content Should Be Driving Your Media - 07/03/2014
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Ask Mandy Q&A: 5 Easy Ways to Get People to Your Blog

Ask Mandy Q&A: 5 Easy Ways to Get People to Your Blog | Wood Street Content Marketing Collection | Scoop.it
62 Flares Filament.io 62 Flares × Ask Mandy is a weekly Q&A blog series. To [...]
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A Major Executive Move In Content Marketing — Q&A With Michael Brenner

A Major Executive Move In Content Marketing — Q&A With Michael Brenner | Wood Street Content Marketing Collection | Scoop.it
Michael Brenner has long been a recognized leader in content marketing in his role as VP marketing at SAP. Very recently, he joined content marketing technology vendor NewsCred to head strategy for...
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4 Ways To Expand Your Content Marketing With Social Content - Heidi Cohen

4 Ways To Expand Your Content Marketing With Social Content - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Social content definition. Content marketing meets social media to extend your information. 4 types of social content with examples and marketing tips.
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4 Simple Steps to Content Marketing Success - Jeffbullas's Blog

4 Simple Steps to Content Marketing Success - Jeffbullas's Blog | Wood Street Content Marketing Collection | Scoop.it
Content marketing is an ongoing process that is about attracting and engaging your customer then selling. Here are 4 steps to content marketing success
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Content Conundrum: The Vanity vs. Performance Dilemma

Content Conundrum: The Vanity vs. Performance Dilemma | Wood Street Content Marketing Collection | Scoop.it
The rise of vanity metrics often detracts content authors from the true meaning and value of publishing great content. These objectives actually matter.
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4 Content Marketing Metrics that are Better Than Pageviews | OpenView Blog

4 Content Marketing Metrics that are Better Than Pageviews | OpenView Blog | Wood Street Content Marketing Collection | Scoop.it
One common mistake marketers make is obsessing over pageviews. Sure, they're important, but make sure you're also paying attention to these four content marketing metrics.
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How to Write Better Copy While Barely Trying: 6 Foolproof Tips

How to Write Better Copy While Barely Trying: 6 Foolproof Tips | Wood Street Content Marketing Collection | Scoop.it
Your customers make judgments on whether they can trust your business or brand based on the words you use. Present the right image by writing better copy.
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How Much Blog Content to Post Per Day & When to Post It - Kapost Content Marketeer

How Much Blog Content to Post Per Day & When to Post It - Kapost Content Marketeer | Wood Street Content Marketing Collection | Scoop.it
Content marketers need to generate traffic and leads. So, it's essential that our content reaches as many people within our target audience as possible. Th
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2 Tough Questions to Ask About Your Content Marketing Strategy | MarketingSherpa Blog

2 Tough Questions to Ask About Your Content Marketing Strategy | MarketingSherpa Blog | Wood Street Content Marketing Collection | Scoop.it
How effective is your content marketing strategy? Are you delivering value to your audience? Read this MarketingSherpa Blog post to learn how to create a content mission statement to drive your efforts from Joe Pulizzi, Founder, Content Marketing Institute.
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6 Steps for Writing Simple Copy That Sells - Copyblogger

6 Steps for Writing Simple Copy That Sells - Copyblogger | Wood Street Content Marketing Collection | Scoop.it
What does plagiarized advice from the 16th century have to do with marketing copy in the 21st? Everything. Because simplicity sells.
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Kick Off Successful Content Marketing with a Pilot Program: 10 Steps

Kick Off Successful Content Marketing with a Pilot Program: 10 Steps | Wood Street Content Marketing Collection | Scoop.it
In most cases, taking a content marketing approach that goes against the culture of an organization is exceptionally challenging. A pilot program can be a good way forward. It allows you to set low...
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4 Steps to a B2B Content Marketing Strategy that Drives Revenue

4 Steps to a B2B Content Marketing Strategy that Drives Revenue | Wood Street Content Marketing Collection | Scoop.it
If the ultimate goal of content is to drive sales, how do you create content that promotes your product, speaks to your customers and also helps you reach your business goals? If you're overwhelmed...
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The Content Marketing Revolution

The Content Marketing Revolution | Wood Street Content Marketing Collection | Scoop.it
Companies are no longer just economically important -- they're intellectually valuable, too.
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5 Content Marketing Lessons You Don’t Want to Learn the Hard Way - Jeffbullas's Blog

5 Content Marketing Lessons You Don’t Want to Learn the Hard Way - Jeffbullas's Blog | Wood Street Content Marketing Collection | Scoop.it
Content marketing isn’t rocket science, but that doesn’t mean it’s easy. This is a collection of content marketing lessons I’ve learned the hard way
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Content Creators Ranking Checklist: How Quality Scores Influence

Content Creators Ranking Checklist: How Quality Scores Influence | Wood Street Content Marketing Collection | Scoop.it
Content creators should still pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity.
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8 Blogging Best Practices to Convert Visitors | OpenView Blog

8 Blogging Best Practices to Convert Visitors | OpenView Blog | Wood Street Content Marketing Collection | Scoop.it
If you're just getting started or looking to boost your performance, these blogging best practices will help you convert more visitors and improve results.
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25 Ways to Create Shareable Blog Content

25 Ways to Create Shareable Blog Content | Wood Street Content Marketing Collection | Scoop.it
It's certainly not easy to come up with blog content ideas day after day, but these 25 tips will help you create content people want to comment on and share
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How to find homegrown content marketing evangelists

How to find homegrown content marketing evangelists | Wood Street Content Marketing Collection | Scoop.it
The most important trait of a new content creation team might be enthusiasm. Here are tips to get your effort going
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Transformers Can Save the Day — and Your Content Marketing

Transformers Can Save the Day — and Your Content Marketing | Wood Street Content Marketing Collection | Scoop.it
Finding a great content marketing manager to help make your department a success is not easy. You might need something like a Transformer. Find out why.
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Long Form Versus Short Form Content – Which Works Best?

Long Form Versus Short Form Content – Which Works Best? | Wood Street Content Marketing Collection | Scoop.it
If people's attention spans are so short does long form content have any place in a content marketing strategy?
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How to Get Your Content Featured in Top Technology Blogs • Copywriter Toronto

How to Get Your Content Featured in Top Technology Blogs • Copywriter Toronto | Wood Street Content Marketing Collection | Scoop.it
This Fresh Marketing Blog post explains the dos and don'ts of pitching article ideas to technology blog editors.
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What Makes Good Content?

What Makes Good Content? | Wood Street Content Marketing Collection | Scoop.it
There are a lot of different components that go into stellar content. Here are three of the most important to keep in mind.
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The Future of Content Part 1: with Clay Morgan

The Future of Content Part 1: with Clay Morgan | Wood Street Content Marketing Collection | Scoop.it
Starting today, this series will bring you some of the web’s most critical thinkers when it comes to the future of content.
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