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Content Marketing Throughout the Sales Funnel - Small Business News, Tips, Advice - Small Business Trends

Content Marketing Throughout the Sales Funnel - Small Business News, Tips, Advice - Small Business Trends | Wood Street Content Marketing Collection | Scoop.it
I think it’s safe to say that readers on Small Business Trends are typically a fairly savvy, ambitious bunch.  We know that it takes hard work and smart strategy to make things happen.  On occasion, we’ll begrudgingly admit that there’s even an element...
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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UGC Can Strengthen the Relationship Between Your Social Media and Content Marketing

UGC Can Strengthen the Relationship Between Your Social Media and Content Marketing | Wood Street Content Marketing Collection | Scoop.it
Content - The relationship between social and content marketing can feel forced, but user-generated content can make it a healthier, happier union.
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What the Next Generation of Marketers Are Learning in School

What the Next Generation of Marketers Are Learning in School | Wood Street Content Marketing Collection | Scoop.it
Hear from one teacher on what future marketing professional are learning in the classroom.
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Content Distribution: Eight Ways to Gain New Readers

Content Distribution: Eight Ways to Gain New Readers | Wood Street Content Marketing Collection | Scoop.it
Content distribution is not a "build it and they will come" proposition. You have to be active in finding—and keeping— readers. These eight tips will help.
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Everything You Need To Know About Sponsored Content

Everything You Need To Know About Sponsored Content | Wood Street Content Marketing Collection | Scoop.it
Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.
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How to Use Seed Content to Build Relationships with Influencers

How to Use Seed Content to Build Relationships with Influencers | Wood Street Content Marketing Collection | Scoop.it
How do you get influencers to give you the time of day? Add value. But how do you do that? Create ultra-useful, relationship-building seed content. Learn how with these three steps that helped a company generate 6 million impressions.
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How to Keep Your Readers on Your Blog Longer | SEJ

How to Keep Your Readers on Your Blog Longer | SEJ | Wood Street Content Marketing Collection | Scoop.it
Do you want to increase the time your readers spend on your blog? Follow these seven strategies that Neil Patel uses for Quick Sprout.
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Going Programmatic to Get Your Content Seen | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Going Programmatic to Get Your Content Seen | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
Programmatic marketing is emerging as a unique tool for getting your content seen in today's hyper-competitive online world.
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Blog on a Daily Basis (If You Can)

Blog on a Daily Basis (If You Can) | Wood Street Content Marketing Collection | Scoop.it
Blogging on a monthly basis is good, but blogging on a daily basis is even better.
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The state of the nation on SEO, content strategy and earned media - Schaefer Marketing Solutions: We Help Businesses {grow}

The state of the nation on SEO, content strategy and earned media - Schaefer Marketing Solutions: We Help Businesses {grow} | Wood Street Content Marketing Collection | Scoop.it
Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015
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EGC is the Key Content Marketing Trend | Convince and Convert: Social Media Strategy and Content Marketing Strategy

EGC is the Key Content Marketing Trend | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
EGC - Employee Generated Content is a critical component of any thriving content marketing program. But it's not always easy to get content from employees. 4 tips how to make EGC work
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Breaking Through a Creative Block | Digital Bard | Zesty Video Marketing | Frederick, MD

Breaking Through a Creative Block | Digital Bard | Zesty Video Marketing | Frederick, MD | Wood Street Content Marketing Collection | Scoop.it
What I taught - and learned from - middle schoolers I love the freedom and immense opportunities that come with starting a new project.  The possibilities are endless.  And then, on the other hand, it can be overwhelming - where in the world do you begin?  Have you explored the concept far enough? When has an idea or concept been pushed too far? How do you hone down your ideas?  It can be a fun yet exasperating experience, first trying to draw inspiration from anything and everything to get star
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How to Create Time for Writing Great Content | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Create Time for Writing Great Content | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
Sometimes the hardest part of creating content isn't writing—it's finding the time to write. Improve your writing habits with these tips.
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Five Tips for Writing Case Studies That Aren't Boring as Hell

Five Tips for Writing Case Studies That Aren't Boring as Hell | Wood Street Content Marketing Collection | Scoop.it
Content - Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on the company. But they don't have to be.
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Blog for Better Customers and Clients

Blog for Better Customers and Clients | Wood Street Content Marketing Collection | Scoop.it
Business blogging results in generating better customers or clients for your company, customers or clients that “get it”.
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Power of Visual Content Marketing and Brand Storytelling in a Nutshell |

Power of Visual Content Marketing and Brand Storytelling in a Nutshell | | Wood Street Content Marketing Collection | Scoop.it
Are you tapping into the power of visual content marketing to tell your brand story? Visual marketing empowers brands and the people within them to share their
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Don't Let Your Secret Sauce Kill Your Content Marketing | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Don't Let Your Secret Sauce Kill Your Content Marketing | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
Often, businesspeople limit the scope and scale of their content marketing because they are afraid to reveal their "secret sauce." 3 reasons why that philosophy is misguided, from Jay Baer.
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7 Content Marketing Tools to Improve Your Productivity

7 Content Marketing Tools to Improve Your Productivity | Wood Street Content Marketing Collection | Scoop.it
These seven tools can make a big difference in your content marketing productivity. From discovering your competitors keyword rankings to Google Analytics interpretations and editorial calendar plug-ins, these tools are all free.
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The True Role of a Content Marketing Leader | OpenView Labs

The True Role of a Content Marketing Leader | OpenView Labs | Wood Street Content Marketing Collection | Scoop.it
Kapost Senior Director of Content Marketing Jesse Noyes explains why the most successful content marketers focus on creating rewarding experiences, not just product pitches.
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Up Your Content Game with Engaging Infographics | SEJ

Up Your Content Game with Engaging Infographics | SEJ | Wood Street Content Marketing Collection | Scoop.it
Infographics done well are informative, interesting, and visually appealing. Here's how to make yours worth sharing!
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Five Ways to Get Board Backing for Your Marketing Campaign

Five Ways to Get Board Backing for Your Marketing Campaign | Wood Street Content Marketing Collection | Scoop.it
General Management - Securing buy-in—and budget—from board-level stakeholders is one of the biggest challenges marketers face. Particularly in B2B firms, Sales often has more influence than Marketing. So what can you do?
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What's Your Content Cadence? - Schaefer Marketing Solutions: We Help Businesses {grow}

What's Your Content Cadence? - Schaefer Marketing Solutions: We Help Businesses {grow} | Wood Street Content Marketing Collection | Scoop.it
Haven't thought about content cadence when it comes to your content marketing strategy? It's time to start! Use these tips and questions to get started.
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Content Marketing: What To Consider Before You Outsource

Content Marketing: What To Consider Before You Outsource | Wood Street Content Marketing Collection | Scoop.it
How many major brands want to create their content marketing in-house? One hundred percent. That isn’t a made-up statistic. This was an actual finding a couple of years ago when I was conducting co...
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How Content Marketing Can Save Your Facebook Page | SEJ

How Content Marketing Can Save Your Facebook Page | SEJ | Wood Street Content Marketing Collection | Scoop.it
These are dark days for brands on Facebook, but content marketing can clear the way for a bright future. Never give up, never surrender!
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7 Key Pieces of Advice about Web Content Strategy from Matt Cutts

7 Key Pieces of Advice about Web Content Strategy from Matt Cutts | Wood Street Content Marketing Collection | Scoop.it
In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated answers and author takeaways.
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12 Ideas to Ignite Your Content NOW - Schaefer Marketing Solutions: We Help Businesses {grow}

12 Ideas to Ignite Your Content NOW - Schaefer Marketing Solutions: We Help Businesses {grow} | Wood Street Content Marketing Collection | Scoop.it
Making content move is the key to success on the web today. These ideas will help ignite your content
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