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Content Marketing Throughout the Sales Funnel - Small Business News, Tips, Advice - Small Business Trends

Content Marketing Throughout the Sales Funnel - Small Business News, Tips, Advice - Small Business Trends | Wood Street Content Marketing Collection | Scoop.it
I think it’s safe to say that readers on Small Business Trends are typically a fairly savvy, ambitious bunch.  We know that it takes hard work and smart strategy to make things happen.  On occasion, we’ll begrudgingly admit that there’s even an element...
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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10 Foundational Elements of Successful Brand Storytelling

10 Foundational Elements of Successful Brand Storytelling | Wood Street Content Marketing Collection | Scoop.it
It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for
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Why You Need Content Strategy Before Editorial Planning

Why You Need Content Strategy Before Editorial Planning | Wood Street Content Marketing Collection | Scoop.it
This four-step process helps you generate content ideas that lead to better results for your business and your audience. – Content Marketing Institute.
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Is Sponsored Content the Right Way to Build an Audience?

Is Sponsored Content the Right Way to Build an Audience? | Wood Street Content Marketing Collection | Scoop.it
Once viewed as obtrusive ads with little value, sponsored content has evolved as a way to connect with loyal readers of popular media outlets.
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Five Reasons People Aren’t Reading Your Blog by @rebeccadevine

Five Reasons People Aren’t Reading Your Blog by @rebeccadevine | Wood Street Content Marketing Collection | Scoop.it
Creating a blog is the easy part, but how to do you get people to read it? Rebecca Devine has five reasons no one reads it and what you can do about it.
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Why Data Driven Content Fails Alone | Geoff Livingston's Blog

Why Data Driven Content Fails Alone | Geoff Livingston's Blog | Wood Street Content Marketing Collection | Scoop.it
Geoff Livingston
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Facebook Rewards Longer Content: Here's What We Found

Facebook Rewards Longer Content: Here's What We Found | Wood Street Content Marketing Collection | Scoop.it
It's been rumored Facebook will reward you if you post longer content to your fan page with better engagement and reach. We tested it out with these results
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7 Surefire Ways to Get More Impact From Your Content Marketing

7 Surefire Ways to Get More Impact From Your Content Marketing | Wood Street Content Marketing Collection | Scoop.it
Why is there a disconnect between doing content marketing and getting results from it? Follow these tips to improve the impact – Content Marketing Institute.
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A Quick Guide to Measuring Your Blog’s Impact on Business

A Quick Guide to Measuring Your Blog’s Impact on Business | Wood Street Content Marketing Collection | Scoop.it
Here’s an easy-to-read primer to know what to track to show the impact of your blog on the business – Content Marketing Institute.
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Ways to Build Your Content Audience

Ways to Build Your Content Audience | Wood Street Content Marketing Collection | Scoop.it
In addition to investing in great content, it’s necessary to be spending time building up your audience to guarantee that that great content will be seen.
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Why and How to Add Videos to Your Marketing Mix by @Dawson88Jack

Why and How to Add Videos to Your Marketing Mix by @Dawson88Jack | Wood Street Content Marketing Collection | Scoop.it
It's no secret videos should be part of your marketing mix. But how and where and what kind? We have all the answers—and more—here.
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Three Tools to Help You Generate Killer Content Ideas

Three Tools to Help You Generate Killer Content Ideas | Wood Street Content Marketing Collection | Scoop.it
Content - For most marketers, coming up with content ideas is easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite ...
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2 Incredibly Innovative Ways to Draft a Spectacular Blog Post - @ProBlogger

2 Incredibly Innovative Ways to Draft a Spectacular Blog Post - @ProBlogger | Wood Street Content Marketing Collection | Scoop.it
This is a guest contribution from Lorraine Reguly. “Damn. It’s not perfect, but it’ll have to do.” “Shit. I wanted it to be better than that.” Have you ever felt that way before hitting the “schedule” or “publish” button? I bet you have, during at least one point in your blogging career. Writing is difficult for [...]
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11 Ways to Build Links Through Content Marketing | SEJ

11 Ways to Build Links Through Content Marketing | SEJ | Wood Street Content Marketing Collection | Scoop.it
While content marketing and link building are two different things, you can definitely use several content marketing strategies to safely build links.
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8 Ways Content Marketing and SEO Can Work Together

8 Ways Content Marketing and SEO Can Work Together | Wood Street Content Marketing Collection | Scoop.it
Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other.
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Three Innovative Ideas for Using Long-Form Content to Successfully Engage Customers

Three Innovative Ideas for Using Long-Form Content to Successfully Engage Customers | Wood Street Content Marketing Collection | Scoop.it
Content - Flashy content may pique your customers' interest, but to keep that interest you need to provide content with substance. Long-form content can create such meaningful engagement. Here's how.
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How Social Media And Content Marketing Work Together - Heidi Cohen

How Social Media And Content Marketing Work Together - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Want your content marketing and social media to work together? Lee Odden, Erin Monday and others give advice in Social Media-Content Marketing Interview.
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It's time for you to start a podcast - Schaefer Marketing Solutions: We Help Businesses {grow}

It's time for you to start a podcast - Schaefer Marketing Solutions: We Help Businesses {grow} | Wood Street Content Marketing Collection | Scoop.it
An overview of podcasting: why marketers should podcast, and tips on how you can start a podcast.
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How Many Keywords Do I Need in My Company Blog Posts?

How Many Keywords Do I Need in My Company Blog Posts? | Wood Street Content Marketing Collection | Scoop.it
We’re approached by a lot of small business owners who are looking to hire us as ghostbloggers—and we’ll be honest with you: While many of these entrepreneurs are mostly concerned with decent, bran...
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Top 10 Essential WordPress Plugins - Heidi Cohen

Top 10 Essential WordPress Plugins - Heidi Cohen | Wood Street Content Marketing Collection | Scoop.it
Here are the top 10 Essential WordPress Plugins. Selected by Actionable Marketing Guide's webmaster, he brings a programmer's point of view to help you.
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Six Effective Ways to Clear 'Content Block' [Infographic]

Six Effective Ways to Clear 'Content Block' [Infographic] | Wood Street Content Marketing Collection | Scoop.it
Content - Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We ...
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Case study: Re-building a blog from the ground up

Case study: Re-building a blog from the ground up | Wood Street Content Marketing Collection | Scoop.it
This case study dissects a current site and provides helpful suggestions for re-building a blog.
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Six reasons your content strategy isn’t working - The American Genius

Six reasons your content strategy isn’t working - The American Genius | Wood Street Content Marketing Collection | Scoop.it
Content marketing is a top component to any brand's efforts today, but if your content strategy isn't working, there's a reason. Let's discuss.
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13 Quick Tricks to Drive Traffic to Your Blog in Minutes

13 Quick Tricks to Drive Traffic to Your Blog in Minutes | Wood Street Content Marketing Collection | Scoop.it
The secret to attracting more traffic is doing what others are not doing. This post offers 13 quick tricks to drive traffic to your blog in minutes.
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How to Make Content Marketing Work With an Agile Team

How to Make Content Marketing Work With an Agile Team | Wood Street Content Marketing Collection | Scoop.it
To create content using Agile methodologies, set up parallel marketing and content marketing sprints. – Content Marketing Institute.
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