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Content Marketing Throughout the Sales Funnel - Small Business News, Tips, Advice - Small Business Trends

Content Marketing Throughout the Sales Funnel - Small Business News, Tips, Advice - Small Business Trends | Wood Street Content Marketing Collection | Scoop.it
I think it’s safe to say that readers on Small Business Trends are typically a fairly savvy, ambitious bunch.  We know that it takes hard work and smart strategy to make things happen.  On occasion, we’ll begrudgingly admit that there’s even an element...
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Wood Street Content Marketing Collection
A list of articles showing businesses how to use content to become a resource and attract quality business.
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Four Tips for Turning Employees Into Strategic Content Creators

Four Tips for Turning Employees Into Strategic Content Creators | Wood Street Content Marketing Collection | Scoop.it
Content - A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
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The Best Storytellers Connect What Is and What Can Be

The Best Storytellers Connect What Is and What Can Be | Wood Street Content Marketing Collection | Scoop.it
How do you create an experience that your audience will remember and take action from? You create and curate - this post shows you how.
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How to Execute a Carefully Thought-out Content Plan by @njellering

How to Execute a Carefully Thought-out Content Plan by @njellering | Wood Street Content Marketing Collection | Scoop.it
You know your audience. You know what you want to create. Now it's time to execute your content plan. Nathan Ellering has six steps that help.
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How to Include Humor (Tastefully) In Your Content | SEJ

How to Include Humor (Tastefully) In Your Content | SEJ | Wood Street Content Marketing Collection | Scoop.it
Adding humor on your content can brighten your readers' day and make them smile. How do you get this reaction without crossing a line?
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The Rise of Content Performance: The Search and Social Link

The Rise of Content Performance: The Search and Social Link | Wood Street Content Marketing Collection | Scoop.it
Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success.
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The most simple trick to make your emails work – Jason Falls

The most simple trick to make your emails work – Jason Falls | Wood Street Content Marketing Collection | Scoop.it
A simple email trick from a local restaurant caught Jason's wife's attention. Jason Falls explains how it's the simplest marketing that is the best.
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#MarketingNerds: Current Trends in Content Marketing | SEJ

#MarketingNerds: Current Trends in Content Marketing | SEJ | Wood Street Content Marketing Collection | Scoop.it
In today's #MarketingNerds episode Ann Smarty of Internet Marketing Ninjas talks about the current changes and trends in the content marketing field.
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How to Build a Knowledge Bank to Fuel Your Content Marketing Strategy

How to Build a Knowledge Bank to Fuel Your Content Marketing Strategy | Wood Street Content Marketing Collection | Scoop.it
Learn how to create a knowledge bank to extract, store, and manage your internal knowledge and develop more effective content – Content Marketing Institute.
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Stop Overthinking Your Blog Posts!

Stop Overthinking Your Blog Posts! | Wood Street Content Marketing Collection | Scoop.it
Any topic that is related to your industry is fair game for a blog post.
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5 Ways to Refresh, Revive & Reinvigorate Your Content Marketing |

5 Ways to Refresh, Revive & Reinvigorate Your Content Marketing | | Wood Street Content Marketing Collection | Scoop.it
Do you ever feel as though you hit a wall when it comes to creating epic content to rock your business, audience and content marketing goals and objectives? Are
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How Can Content Creators Avoid Content Fatigue? | SEJ

How Can Content Creators Avoid Content Fatigue? | SEJ | Wood Street Content Marketing Collection | Scoop.it
Even the best online marketers can feel overloaded with content. When, where, and what to write? Avoid content fatigue to stay connected to your audience.
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4 Quick Tools to Help an Audience Share Your Content

4 Quick Tools to Help an Audience Share Your Content | Wood Street Content Marketing Collection | Scoop.it
These four tools can help jazz up your content to increase engagement even if you’re working with “boring” B2B content – Content Marketing Institute
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10 top writing tips and the psychology behind them - without bullshit

10 top writing tips and the psychology behind them - without bullshit | Wood Street Content Marketing Collection | Scoop.it
There are plenty of folks happy to tell you how to write better, just as any doctor will tell you to “eat right and exercise.” But changing your writing (or eating) habits only happens when you understand why you do what you do. I can help you with that. That proposal or email you wrote must now compete for … Continue reading 10 top writing tips and the psychology behind them →
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Grow Website Traffic 700+% with One Epic Blog Post | SEJ

Grow Website Traffic 700+% with One Epic Blog Post | SEJ | Wood Street Content Marketing Collection | Scoop.it
The whole point of SEO is to get more website traffic. But quality content is also important to increase blog traffic and overall favor with search engines.
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How to Write Like an IDIOT by @lesleyvos

How to Write Like an IDIOT by @lesleyvos | Wood Street Content Marketing Collection | Scoop.it
No, this isn't offensive. There is an IDIOT approach to writing that ensures your content is engaging and interesting and builds trust. Lesley Vos has more.
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Five Undeniable Reasons Your Nonprofit Needs a Blog

Five Undeniable Reasons Your Nonprofit Needs a Blog | Wood Street Content Marketing Collection | Scoop.it
Non-Profit - Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement.
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5 Ways to Help Clients Get Their Guest Blogging Down to a Science

5 Ways to Help Clients Get Their Guest Blogging Down to a Science | Wood Street Content Marketing Collection | Scoop.it
Don’t focus on the finish line of guest blogging. Focus on these five steps first to ensure guest-blogging wins – Content Marketing Institute
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7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days

7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days | Wood Street Content Marketing Collection | Scoop.it
Learn how one company experimented with its strategy and tripled its blog visits in just 60 days with these seven lessons – Content Marketing Institute.
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Creating Remarkable Content Conversion Experiences: Lessons from @Unbounce | @OpenViewLabs

Creating Remarkable Content Conversion Experiences: Lessons from @Unbounce | @OpenViewLabs | Wood Street Content Marketing Collection | Scoop.it
Looking to Unbounce to discover how we can not only optimize landing pages, but provide prospects with a seamless content conversion experience as a whole.
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Blogging and SEO: A Relationship It Pays to Nurture

Blogging and SEO: A Relationship It Pays to Nurture | Wood Street Content Marketing Collection | Scoop.it
A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a blog, you have an excellent platform to produce fresh and high-value content.
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10 Tips in Link Building and Content Marketing | SEJ

10 Tips in Link Building and Content Marketing | SEJ | Wood Street Content Marketing Collection | Scoop.it
Always keep in mind when developing your own assets and planning your content marketing initiatives for projects and clients: Social influences search.
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Content & SEO: Getting Basic With The Basics

Content & SEO: Getting Basic With The Basics | Wood Street Content Marketing Collection | Scoop.it
Nothing matters more in search engine optimization than content. Nothing. And, while search visibility is a high priority for most brands (and as SEO providers rebrand themselves as “content market...
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The 7 Basic Plots of Content Marketing, Part 1 - Christopher S. Penn Blog

The 7 Basic Plots of Content Marketing, Part 1 - Christopher S. Penn Blog | Wood Street Content Marketing Collection | Scoop.it
Back in 2004, Christopher Booker took a series of concepts from Carl Jung’s archetypes, Joseph Campbell’s hero’s journey, and Arthur Quiller’s conflicts and rendered them down to 7 core plot types. These plots are eternal and form the basic fabric of virtually all our stories. The logical question is, do these story archetypes translate well [...]
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Stop the Checklist Mentality: Why You May Not Need a New Video, Podcast or Infographic

Stop the Checklist Mentality: Why You May Not Need a New Video, Podcast or Infographic | Wood Street Content Marketing Collection | Scoop.it
Just because you can doesn't mean you should. Learn when video, audio, and infographics work best and when to say no – Content Marketing Institute.
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