Ajaita Shah's India-based Frontier Markets brings clean energy to families at the base of the pyramid. Many groups are tackling the problems of deadly cooking and lighting practices, but Shah trains locals to educate and sell to rural households, turning 125 people so far—the poorest of the poor—into entrepreneurs. The company has sold 10,000 solar solutions to date.
Frontier Markets sales and service outlets provide clean, safe energy products for millions of people. We replace deadly kerosene and provide access to reliable lighting. Frontier Markets educates, trains and services local farmers, government, nonprofits, small retailers and women’s groups to reach households to stop deadly and toxic energy practices.
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