Women's Business
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Freedom Found in Winning Corporate Culture

CEO + Sales Guru Says the Right Culture Fosters Engagement, Loyalty and Productivity If you’re the CEO or manager of a company, the realization that much of what you do can be copied by your competitors may be distressing, but veteran sales manager, consultant, and business speaker Jack Daly says not so fast. “Sure your competition copy what they can, but there are two things they can’t: your people and your culture,” says Daly, author of “Hyper Sales Growth.” “Even your best salesperson needs that extra shot of sustained motivation and the best way to ensure a driven team is to create a culture that fosters the results you want.” Some companies are outpacing their competition because of their culture, including Southwest Airlines, Zappos and the Virgin Group, says Daly, who offers these tips for growing a business culture that inspires loyalty, engagement and the high performance those qualities produce. Four Tricks for Creating a Winning Corporate Culture? Start new
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What’s Going on with Your Content Strategy?

Start Using SEO Content to Your Advantage By Melanie Rembrandt of www.rembrandtwrites.com Content Strategy and You In today’s competitive, business world, content is a large part of marketing and gaining new customers. But if you are busy like most entrepreneurs you may fall into one of the following categories… Do you: Have lots of content but don’t know what to do with it? Write and post content just to have it on your site? Don’t have any fresh content on your site. Well, if you answered “yes” to any of these questions, it’s time to… Make Your Content Work For You!  Start by getting organized. According to the Content Marketing Institute, “thirty-nine percent of technology marketers overall say they are effective at content marketing; however, that number jumps to 62 percent if the marketer has a documented content strategy.” That means you will have much better results if you create a plan for your content. And how do you do that? Create an Editorial Calendar.
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The Best Protection Against The Disease of Aging

If you want good health, a long life, and to feel your best well into old age, the No. 1 most important thing you can do is strength-training, says Dr. Brett Osborn, author of “Get Serious, A Neurosurgeon’s Guide to Optimal Health and Fitness.”  “Our ability to fight off disease resides in our muscles,” Dr. Osborn says. “The greatest thing you can do for your body is to build muscle.” He cites a large, long-term study of nearly 9,000 between the ages of 20 to 80. After nearly 19 years, those still living had the most muscular strength. For working women of all ages, this study is an eyeopener. Who doesn t want to live long, and healthy? Muscle is all protein – “nothing but good for you,” Dr. Osborn says. Fat; however, is an endocrine organ, meaning it releases hormones and other chemicals. When a person has excess fat, he or she also a disrupted flow of excess biochemicals, which can increase insulin resistance and boost risk factors for stroke and high blood
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Photo Gallery! 2014 Recipe for Success Event

We just hosted our 5th Annual Spring Women Owners event. The event was focused on women in the food service industry and fostering the entrepreneurial spirit! According to Bloomberg News,‘women occupy just 6.3 percent, or 10 out of 160 head chef positions at 15 prominent U.S. restaurant groups. Little PINK Book CEO Cynthia Good says, “The Recipe for Success Event, gave women the expert tips necessary to thrive in one of the toughest industries. The speakers and breakout session experts were inspiring! We laughed, became teary-eyed and determined to make entrepreneurial dreams come true! Keynote speaker Kat Cole, President of Cinnabon Inc. and shared her entrepreneurial success story starting as a Hooter’s hostess and rising up the ranks in the food service industry. Attendees heard from Anne Quatrano, owner of Floataway Café, Bacchanalia, Abattoir and Star Provisions; Andra Hall, CamiCakes Cupcakes Owner; Sharmeen Hawkins, Soar Hospitality Group President and COO; and Jennifer
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Warning: Job Hopping More Hazardous to Career Growth than in Years Past

Job hoppers beware: new findings from the 2014 Emerging Workforce Study, conducted online and via phone by Harris Poll on behalf of Spherion Staffing Services, reveal workers perceive job hopping as damaging to a person s career success and believe being loyal to one employer pays off in the long run. The study was conducted from February through April 2014 among 230 U.S. human resources managers and more than 2,000 U.S. workers. The results from our Emerging Workforce Study speak to how the economy has changed the workplace, said Spherion Division President Sandy Mazur. Before the recession, it wasn t uncommon to see workers dedicate years of service to one employer. However, during the recession, workers defined their loyalty to their company as the contributions that they made to their workplace, which in turn, helped them market themselves and their experience when job security was uncertain and massive layoffs occurred. Now, as the economy rebounds, workers have had a taste of jo
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Start Increasing Profit with a Hands-Off Approach

‘Mechanical Rule of Distance’ Lets You See Big Picture + Test Ideas, Says Business Development Strategist It’s a common occurrence among the most talented people in the corporate world – highly skilled and qualified workers make the leap from valued employee to uncertain business owner. Unfortunately, rather than becoming a master of their own business, many of these entrepreneurs work twice as much as they did in their safe corporate job, unwittingly committing themselves to becoming the lowest rung on the ladder, says Zenovia Andrews, founder and CEO of The MaxOut Group, a company devoted to empowering and teaching entrepreneurs development strategies to increase profits. “People believe that starting a new business is supposed to mean they’ll have to work much longer hours, and that’s why most new businesses fail early,” says Andrews, author of the new book “All Systems Go – A Solid Blueprint to Build Business and Maximize Cash Flow,” “Entrepreneurs need to
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Are You a Wise General?

Award-Winning CEO Shares Tips for Being a 21st Century Leader The wise general understands that to fight and win all of your battles is not supreme excellence. Supreme excellence, rather, is breaking the enemy’s resistance without fighting. Business leadership in the past was dominated by managers who ruled from the top down; organizational hierarchies were structured along military lines and people climbed the ranks. But today’s wise general needs to be like Sun Tzu, the ancient philosopher who went on to become one of history’s greatest military commanders. Twenty-first century leaders are reshaping the best-led global companies. Authentic leaders need to be focused on customers and not on serving short-term shareholders. If you are a wise general you will come to work to empower your colleagues and your customers. I have a famous saying: “I come to work each day to delight my customers; the result is I make money.” In the 21st century the most successful leaders focus on
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Taking Risks Can Expand Your Career

Women Don t Take Enough Risks: Risk taking is essential to success, says NCR VP and Corporate Controller, Beth Potter. Watch how Potter took the right  risks, which helped her career and learn how this too can improve yours.
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How to Boost Sales with Content Strategy and Small Business Public Relations

Use Content Strategy and PR to boost sales and online awareness fast and cost-effectively Recently, I was fortunate enough to be interviewed on “Black Hollywood Live’s Phenomenal Women.” I had a great time during the interview, and the host and I discussed “How to Build Buzz.” With this in mind, I thought I’d share some tips with you on how you can boost sales and buzz with potential clients, the media and more… without spending a lot of money. 3 Tips to Boost Sales and Awareness with Public Relations and Content Strategy 1. Offer Unique Benefits. Whether you are pitching media members, potential customers, sponsors, investors, or someone else, think about what sets you apart from the competition. What benefits can you offer that particular person that no one else can? Once you have your answer, you’ll be able to stand out from the crowd and provide unique value to your target market. 2. Provide News. What’s going on at your business other people will actually care a
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Life Requires More Than a Whisper of Wisdom

Five Rules for Becoming an Intellectual Maverick by a Venture Capitalist No matter how well our lives may be going, many of us seem to be at our wits end when it comes to attaining that next level of success, but there is a solution to this challenge, says world-traveling entrepreneur Julian Pencilliah. Whether we want to improve our relationships, spiritual development, emotional well-being, health or monetary ambitions, we so often find that we’re our own greatest enemies, says Pencilliah, author of The Jetstream of Success. “You see it time and time again — individuals rise out of the most devastating circumstances and transform their lives into greatness,” he says. “If you’re in a place where you feel that life’s closing in on you, and you have a pressing urgency to transform your misfortune into a positive opportunity, then you must embrace the fact that realizing your potential is a process.” How does one start this process? Become a student of your own history
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Outsourcing? Partnerships? Lois Kemp Has Found Success

Lois Kemp, Director of Channel Development, Financial Services, NCR tells how outsourcing and partnerships keep her career and life running smoothly. Watch and learn how she advises us to focus on what makes us successful by looking within our core strengths.
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Marketing a Company Culture Through Office Space

Designing cosmetics, labels, marketing campaigns, and now chic offices—oh boy! Founded by Jerrod Blandino and Jeremy Johnson, Too Faced Cosmetics has become one of the top privately-owned cosmetic companies in the U.S. Blessed by entrepreneurial spirit and enthusiasm that is rightly contagious, they are known for their pink curtains and office space, aka The Glam Factory, where model campaigns are shot, video cameras capture their beauty education, and host press events. Having only started with one credit card, Blandino’s makeup kit and dream, both strategically used their backgrounds to solidify their future. Whether it was Blandino’s demanding clientele or Johnson’s stepping stones with Armani, Chanel, and Estee Lauder, these men of smarts set to offer foolproof makeup that allow real women to become as gorgeous as they dare to dream. Today, Blandino and Johnson, together with their staff of 80 sit on piles of plush pink splendor as they admire their revamped Glam Factory t
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3 Tips to Write Valuable Content… Fast!

Give Your Audience Content They Will Want to Share With Others By Melanie Rembrandt, www.rembrandtwrites.com If you want to stay current and provide valuable information to a hungry audience, you need to write a lot of good content. This can be difficult… especially when you have other, core responsibilities as an entrepreneur. With this in mind, here are… 3 Tips to Write Valuable Content… Fast! Tip 1. Know What Your Audience Wants. The whole point of writing content is to provide some kind of value to your audience… so before you even start writing, think about your audience. What do they want to know about right now? When you have this answer, ask: What do you want readers to do after viewing this content? Then, form your idea for your content from your responses. Tip 2. Create an Outline. Once you know your topic, jot down the top things you need to cover in your article, blog, newsletter, e-mail, etc. Then, add thoughts for your title, sub-title, introduction and ending wi
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EZIA's curator insight, May 27, 2014 10:31 AM

You don't need to be a writer to share valuable information.

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Role Models For Start-ups?

You may be wondering why anyone would need a role model when they re launching a business. Don t you just need to read a few business books or sneak in the time to get an MBA to build a business? Role models are a powerful and free way to boost your business acumen, increase your self-confidence, and learn how to take your business from concept to empire. Modeling, imitation, or emulation may not appeal to many people in this age of authenticity.  However, role models can be a useful tool to help get you where you want to be in your life both personally and professionally. Why struggle when you can learn from others who have faced similar challenges and have found success? I’m not asking that you model or copy a person’s every trait; in fact, I’m asking that you remain faithful to your core authenticity, but be open to modeling strategies, tactics, and coping skills of those you admire. Role models are not relegated solely to prolific social activists, celebrities, business lum
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Slow Is The New Superhero

Does the following sound at all familiar to you? You wake up at 6:30 a.m. and do a workout. Or maybe some household chores, pet care and kid prep.  You shower and plan your to-do list for the day. You gulp down a big cup of coffee and whatever is easiest for breakfast (if you eat at all, that is). You make it to work right on time, or perhaps 20 minutes early to check your overflowing inbox of emails and then race off to a team meeting or to work on about three projects. Your day literally races by as you leap tall buildings in a single bound. You charge off to daycare or after school care to pick up your kids or to run errands and make it home to prepare a dinner in record time (let s stick our hand in the freezer and see what comes out!). After, you are even more productive, doing some cleaning interspersed with phone calls, more to-do lists, more emails, homework, etc. You crash on the couch to watch some TV and then lights off at 11. Everyone has a different life and different ob
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A Beautiful Career + Life

What does it take to have a beautiful life? Connie Johnson, HR VP, Employee & Labor Relations at NCR has the answer. Photo by Stokkete | Shutterstock
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3 Tips to Give Customers What They Want

Learn exactly what your customers want to grow your business fast . By Melanie Rembrandt of www.rembrandtwrites.com If you are a small business owner, you know how difficult it can be to compete. You not only have competition on a local level, but you may be struggling to win new clients from large, national corporations as well. Being an entrepreneur is tough, but you can win loyal, new customers and grow a successful business. You just need to follow these… 3 Tips to Give Clients Exactly What They Want 1. Ask Questions. When communicating with potential, new clients, are you asking them questions or talking about all of the great features your business offers? Remember, it’s all about them. Find out about their problems, goals, deadlines, history, work culture, marketing and PR activities, and any other, pertinent data. The more you know about them, the more solutions you can provide specific to their needs. And in the process, you’ll get to know each other better and start to
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Three Major Sins of Sales Management

CEOs Must be Aware of How They’re Using  Key People, Says Sought-After Speaker It’s a simple fact of business: Without sales, no one else downstream can do their jobs, says veteran sales manager and business speaker Jack Daly. Because of how vital sales are to a company, CEOs frequently tend to misuse their best people, he says. “There are three sins that minimize the sales management role, which ultimately holds the company back from achieving its growth,” says Daly, author of “Hyper Sales Growth.” “When they misallocate key players, small to medium-sized businesses tend to go into one of two directions. They either stay small to medium, or they go out of business. When you ask why, it most often comes down to a violation of one or more of these three sins of sales management. Having the right people in important spots is absolutely the secret to success.” To ensure continued growth, Daly says the people at the top must avoid the following: Sin No. 1 … is committe
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3 Things Never to Say to a Reporter

By Melanie Rembrandt, Content Strategist and CEO of Rembrandt Communications, www.rembrandtwrites.com
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Recipes for Female Flambé

Fearlessly Beardless and Lighting Kitchens on Fire It was only a year ago that TIME Magazine bothered a good deal of readers when they published a November cover story bowing down to their image of the global “Gods of Food.” As the title foreshadowed, goddesses were not a focus, albeit two women were mentioned for their pastry prowess. After angry letters to the editor, TIME stopped as readers reassessed the accuracy of a modern resource attempting to praise the most accomplished chefs internationally; failing to include women amongst those accolades. Then, they began anew, publishing another article only a week later: Prominent women restaurateurs weighed in on the factors that hold our gender back from due recognition and success in the cooking industry. Interestingly how in a recent interview with TIME, Alice Waters, restaurateur, activist, and author who is revered for pioneering today’s local and organic sustainable food movement, says “When you see women in the kitchen y
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Seven Fun “Business” Tenets For Life

Straight-Talking Texas Entrepreneur Offers Principles that Transcend Industry Within the first five years of a small-business venture, about half do not survive, according to the government’s Small Business Administration. And after 10 years, only a third are still around. “Successful entrepreneurship hits the bull’s eye of the American dream, but most simply do not make it,” says veteran Texas businessman David M. Smith, author of The Texas Spirit. “You don’t have to have extravagant wealth or a degree from Harvard to make it; a successful business requires essentially the same thing for a successful life – perspective.” Smith reviews some common denominators for success. Aim at nothing and you always hit it. “If you’re like me – perhaps with a touch of ADD and someone who wants to do too many things than you have time for – this is a helpful aphorism,” Smith says. Not every idea that comes to mind should be pursued; be very selective with your time, and
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Learn How to Run a Thriving Business

Learn How to Run a Thriving Business at Little PINK Book’s “Recipe for Success Event,” June 5th Network, Listen to the Experts and more at www.littlepinkbook.com/cook-up-success/ What: Join Little PINK Book, the online resource promoting women’s advancement, at www.littlepinkbook.com for its fifth annual “Recipe for Success” event. Attendees will enjoy breakfast, a keynote presentation, breakout sessions, Q and A with a panel of top, restaurant/food experts, networking, and more! Breakout Networking Sessions will cover What to Wear at Work, Business Solutions and Health/Wellness. This will be followed by a PINK Tastings Lunch courtesy of metro Atlanta s top, woman-owned restaurants. Meet the owners, and taste their favorite dish from Spoon, Souper Jenny, Garnish and Gather, The Chicken and Sausage Stand, Hong Kong Star, West Egg and The General Muir, Nakoto, Heidi s Heavenly Cookies, Cami s Cupcakes, Macaroon Queen, LottaFrutta Gourmet, and more! Why: Celebrate women’s
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Speed Equals Sales and Success!

How Fast Does Your Team Respond? By Melanie Rembrandt of www.rembrandtwrites.com How many of you are waiting for a response from a new client, partner, publicist, or someone else? In today’s busy, business world, it’s probably quite a few of you. Although we now have speedy tools like e-mail, social media, texting, and even the old standard of actually talking to someone on the phone, response rates seem to have gone down. And while this may seem frustrating and rude, you can actually turn it into a positive. How? Respond Quickly to Boost Sales. Just because others don’t’ respond quickly, that doesn’t mean you need to do the same thing… Don’t wait for a potential, new client to respond to your proposal. Don’t wait until you have your content perfect before posting it. Don’t wait to respond to a media member. Take action now! As Andrew Palmer of Agora Publishing and other, successful business people say, “money loves speed.” This refers to acting on ideas quickly
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Feeding Your Entrepreneurial Spirit with Cooking up Success!

PINK s 5th Annual Women s Entrepreneur Event Get Cooking with PINK at the new Hyatt Atlanta Perimeter at Villa Christina. Featuring Keynote Speaker Kat Cole, President of Cinnabon Inc. Catch her Story and Entrepreneurial Spirit.
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Proof is in The Bright Passion

Laura McCann Ramsey Provides Four Lessons That Ignite Passion Toward Technology + More Women are a classic symbol of aesthetic power; an undeniable force in the arts. But what about technology? In the US in 2009, women only made up 18% of computer and information science degrees despite having an equal,  if not slightly higher presence in most other science majors. This has increased from 2010 - 2012 by 10 percent.  Meanwhile, the quit rates are also larger than in other fields, as 56 percent of females in technology companies end up leaving around 10 - 20 years into their careers. What’s going on? Do we not have enough role models? Do we not have the proper education? Do we simply lack the interest of our male counterparts? According to the US Bureau of Labor Statistics (BLS) IT Fields are expected to grow by 22 percent as of 2020. Not only is technology growing in our job market, but it’s a lucrative field where women can thrive when given the right motivation. If
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