Women own the majority of small businesses around the world. Women are talented, hard working, educated, have many of the qualities necessary for leadership. Yet somehow the percentage of women entrepreneurs running successful startups runs in the single digits. The businesses women own tend to be low-impact and make up perhaps 5% of GDP: home-based boutique companies, childcare centers and the like. There’s nothing wrong with such businesses, but we can do so much more.
Meet the female founders in the Google Ventures portfolio. The venture capital arm of Google formed in 2009, Google Ventures has 100+ companies in its portfolio - check out their nifty infographic for 2012 impact and reach with $300M in funds.
When you're starting a new business, the last thing you want to focus on is failure. But if you address the common reasons for failure up front, you'll be much less likely to fall victim to them yourself.
(Reuters) - The key to America's future success lies in helping women achieve as much as their male counterparts, billionaire investor Warren Buffett said in an essay published on Thursday that echoes a recent debate about gender roles in Corporate...
Toni Nelson's insight:
I enjoyed this quote from the article: "If obvious benefits flow from helping the male component of the workforce achieve its potential, why in the world wouldn't you want to include its counterpart?" he asked.
This is the final post in our series of articles and infographics highlighting the achievements of women business owners.
There’s a movement underway that is changing the face of workplace culture as more and more women are starting their own businesses. Women are taking control, carving out flexibility and designing their own destiny through entrepreneurship.
I’ve spoken with many women who have embarked on this journey and talked with them about building profitable, mission-led companies that they themselves would want to work for. They’re creating the lives they want to live both personally and professionally, developing harmony between the two instead of having them pull at each other in opposition.
The benefit to all of us is that female entrepreneurs are bringing new and relevant perspectives to the marketplace, innovative experiences and products, and fresh approaches to conducting business that raise the standards for their competitors and that improve the lives of their customers.
Still, with all of this progress, women face concrete challenges, such as finding customers and technical support, and so mentoring and connecting women to the right resources is crucial. All of us can facilitate these connections by reaching out and connecting with the women-owned business in our own communities. If you are an experienced business owner, have coffee with a local entrepreneur and offer insight on how you grew your business. Connect other entrepreneurs with those who can help them—a marketing firm, a payroll service, a new vendor, or another business who has overcome some of the challenges that they might be facing. As a consumer, tout your favorite female-owned business on social media to show your enthusiasm. Share with the owner what you like and what you would like to see more of in terms of their product offerings or customer service. Give detailed feedback and encourage your friends to do the same. A strong business benefits greatly from candid and clear customer input. Every bit of support and mentorship increases the collective clout of women-business owners and emboldens the community to continue launching and running businesses more successfully.
Video marketing, especially if it is done on YouTube, offers your site a tremendous amount of opportunity in terms of exposure. By why choose YouTube as your main platform for your online video marketing campaigns?
Toni Nelson's insight:
Especially when you are first starting your business you need to maximze your online exposure. These five tips will help put you on the right track to do just that.
Power Women Business Center Helps Entrepreneurs "Dress For Success" KHTS Radio Looking to empower women with successful business tools and tips, the Power Woman Business Center hosted a “Dress for Success” seminar on Saturday, December 8, in...
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