Girl Geek
6 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Taelon Vorster
Scoop.it!

15 Digital Tools that Support Project-Based Learning - Learning Unlimited

15 Digital Tools that Support Project-Based Learning - Learning Unlimited | Girl Geek | Scoop.it
more...
No comment yet.
Rescooped by Taelon Vorster from Technology in Business Today
Scoop.it!

5 Common SEO Marketing Mistakes

5 Common SEO Marketing Mistakes | Girl Geek | Scoop.it

Via Martin (Marty) Smith, TechinBiz
more...
Martin (Marty) Smith's curator insight, July 4, 2013 6:51 AM

Marketing & SEO
Your marketing team might think SEO doesn't apply to them especially now. With all this talk of, "The death of SEO," marketers can ignore SEO and focus on branding right? Not so much.

Search engines control traffic; traffic is money so you need to avoid these common marketing SEO mistakes.

 

5 Common SEO Marketing Mistakes
1. Not thinking about SEO as you create online marketing.
2. Creating your own language instead of using keywords.

3. HIPPO decisions not test or data decisions.
4. Being boring.

5. Not open, relevant or social enough.

Marketing people need to understand SEO. Does every marketing person need to spend a week in Mill Valley in class with SEO Guru Bruce Clay as I did? No, but all-marketing people need to read and understand SEO. You can't delegate understand SEO, at least at a conceptual level, to others.

Marketing people love to create stories and often develop their own way to tag, refer to and name products, services, features and benefits. Better to use adwords keyword tool to CHECK your assumptions about marketing language.

If there is greater demand for e-commerce than ecommerce then make sure and use BOTH in your copy. Don't enforce your beliefs on your copy or marketing. Check your beliefs and modify if you are creating your own language, modify to be aligned with the way customers think about and name your products and services (otherwise known as keywords).

Highest Paid Person In The Room HIPPO can do more damage to Internet marketing than the plague. Internet marketing is DATA based. There isn't a reason to guess or roll dice. Do something, look ad the data, create the test. The problem is websites are also political things.

When the CEO says they like shocking pink and company logos the size of dump trucks it takes courage to say, "Let's test that," but if anyone could be an Internet marketer then you wouldn't get paid the big bucks :).

You can be many things in your online communication boring better not be one of them. Boring is as boring does and when HIPPOs tell you to use corporate speak, talk to yourself about yourself or ignore the conversational nature of online communication you are bing boring (and in the worst way).

Finally every website needs to be open, inclusive and relevant. Think of your job as a CURATOR of your online information. Just like those helpful people at the library you want to help people looking for information and engagement find it. Best way to do that? A: LISTEN and be open to social signals and all of their implications.

Scooped by Taelon Vorster
Scoop.it!

Content Fuels Social Media Interaction

Content Fuels Social Media Interaction | Girl Geek | Scoop.it
Content - Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according ...
more...
No comment yet.
Scooped by Taelon Vorster
Scoop.it!

The Role of Social Media in SEO

The Role of Social Media in SEO | Girl Geek | Scoop.it
Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role ...
more...
No comment yet.
Scooped by Taelon Vorster
Scoop.it!

20 Stunning Social Media Statistics Plus Infographic - Jeffbullas's Blog

20 Stunning Social Media Statistics Plus Infographic - Jeffbullas's Blog | Girl Geek | Scoop.it
more...
No comment yet.
Scooped by Taelon Vorster
Scoop.it!

20 Things About Social Media Marketing | Social Media Today

20 Things About Social Media Marketing | Social Media Today | Girl Geek | Scoop.it
When someone retweets, shares or comments on something you’ve posted online it creates something called a social signal. Google uses social signals to determine authority and popularity of websites.
more...
No comment yet.
Scooped by Taelon Vorster
Scoop.it!

Social media provides a 3:1 return on investment, claims IAB study | Marketing Magazine

Social media provides a 3:1 return on investment, claims IAB study | Marketing Magazine | Girl Geek | Scoop.it
For every £1 spent in social media, a potential value of £3.34 can be generated, according to a study by the Internet Advertising Bureau (IAB) into FMCG brands including Heinz, Kettle and Twinings.
more...
No comment yet.
Scooped by Taelon Vorster
Scoop.it!

One Day in Social Media — 2013 [Infographic] « SocialSteamr Social Media Promotion

One Day in Social Media — 2013 [Infographic] « SocialSteamr Social Media Promotion | Girl Geek | Scoop.it
more...
No comment yet.
Scooped by Taelon Vorster
Scoop.it!

Millennial women not interested in top jobs: survey

Millennial women not interested in top jobs: survey | Girl Geek | Scoop.it
Survey finds women defining success differently
more...
No comment yet.
Scooped by Taelon Vorster
Scoop.it!

Women who keep their maiden names aren't necessarily feminists - Salon

Women who keep their maiden names aren't necessarily feminists - Salon | Girl Geek | Scoop.it
Salon Women who keep their maiden names aren't necessarily feminists Salon But while some 35 percent of American women in their 20s and 30s are now choosing to keep their own names, that doesn't necessarily have anything to do with a “resurgence of...
more...
No comment yet.
Rescooped by Taelon Vorster from Soup for thought
Scoop.it!

Women Quota in Boardroom

Women Quota in Boardroom | Girl Geek | Scoop.it
According to an international survey, one board director in 10 is a woman. But women are still far outnumbered by men in the c-suite.

Via malek
more...
malek's curator insight, July 13, 2013 8:19 AM

The real question is: Do we have a better alternative, or keep the quota to fix itself?

Scooped by Taelon Vorster
Scoop.it!

DLDwomen 2013: Digital Change From a Female Perspective - The Herald | HeraldOnline.com

DLDwomen 2013: Digital Change From a Female Perspective - The Herald | HeraldOnline.com | Girl Geek | Scoop.it
DLDwomen 2013: Digital Change From a Female Perspective The Herald | HeraldOnline.com New business models, new success formulas in business, better access to educational systems with revised contents, milestones in technology and the natural...
more...
No comment yet.
Rescooped by Taelon Vorster from Transmedia: Storytelling for the Digital Age
Scoop.it!

Two Different Types of Storytelling: Vine vs. Instagram

Two Different Types of Storytelling: Vine vs. Instagram | Girl Geek | Scoop.it

Brian Honigman:  "Instagram Video launched on June 20th and since then there’s been a constant debate as to whether Facebook’s Instagram or Twitter’s Vine is doing better and which will come out on top as the “go-to” social video app."


Via The Digital Rocking Chair
more...
Charlie Dare's curator insight, July 13, 2013 6:31 PM

Lots of comments on this but by using comparisons become more relevant to your application ~

LiveWise✅'s comment, July 17, 2013 10:15 AM
trillstepmusic https://soundcloud.com/princewize/egyptian-adventure
Rescooped by Taelon Vorster from Public Relations & Social Media Insight
Scoop.it!

Here is What Happens Online in 60 Seconds ~ Educational Technology and Mobile Learning

Here is What Happens Online in 60 Seconds ~ Educational Technology and Mobile Learning | Girl Geek | Scoop.it

Today's post is not about multitasking though I would love to write about it in a future post. The purpose of this present article is to share with you this awesome graphic which chronicles what happens online in 60 seconds.


Via Jeff Domansky
more...
Stephanie Katcher's curator insight, July 26, 2013 6:15 PM

As our life becomes intertwined with our virtual existence we may neglect to realize what happens in sixty seconds is cumulatively astronomical, but intimately pointless. Participation in the information age is vital but the "endless" internet erases the participants ability to rely of clear boundaries and structure. It becomes more and more important that individuals understand their purpose, and their intentions so that they can leverage the digital world to their advantage not their demise. 

#lifehack #infinite #opportunity #distraction 

Ali Anani's curator insight, July 27, 2013 12:17 AM

Are we living with our bodies on ground and minds up in the cyberspace?

Mindy M Walker's curator insight, July 27, 2013 11:49 AM

What happens online in 60 seconds...it can be overwhelming if you think too much about it...

Scooped by Taelon Vorster
Scoop.it!

Study: Shopping Sheds 15,000 Calories

Study: Shopping Sheds 15,000 Calories | Girl Geek | Scoop.it
Plus, the hair chalk health scare, a pill that mimics the effects of bypass surgery, the Twinkie 2.0, and other health and beauty news we can't stop talking about
more...
No comment yet.
Scooped by Taelon Vorster
Scoop.it!

This Is What Happens In Social Media In A Day In 2013 [Infographic]

This Is What Happens In Social Media In A Day In 2013 [Infographic] | Girl Geek | Scoop.it
The insane progression of social networking has created some mind blowing statistics and metrics when it comes to what goes on within social media in a day.
more...
No comment yet.
Rescooped by Taelon Vorster from Modern Marketer
Scoop.it!

Social Currency: Social Media Stats And Facts - Infographic

Social Currency: Social Media Stats And Facts - Infographic | Girl Geek | Scoop.it
The use of social media platforms is growing at an exponential rate. To be exact, within the past 7 seven years the use of social media has grown 365 percent. Everyday millions and millions of peop...

Via The Fish Firm
more...
Beach Buzz Media's curator insight, July 16, 2013 1:02 PM

Customers are your currency!

imaginetsa's comment, July 20, 2013 3:37 AM
I would agree - one cannot measure client value.
Scooped by Taelon Vorster
Scoop.it!

How to Create Perfect Posts on Social Media [INFOGRAPHIC] - Social Media London

How to Create Perfect Posts on Social Media [INFOGRAPHIC] - Social Media London | Girl Geek | Scoop.it
This infographic by mycleveragency highlights the best ways to generate engagement with your audience on social media. Takeaways: - Don’t post when your business is open but when your audience is listening – you can still schedule posts.
more...
No comment yet.
Rescooped by Taelon Vorster from Public Relations & Social Media Insight
Scoop.it!

Ad Age Survey: Marketers Buy Facebook More for Awareness Than Likes or Leads

Ad Age Survey: Marketers Buy Facebook More for Awareness Than Likes or Leads | Girl Geek | Scoop.it

Brands' goals for facebook ads may be evolving past racking up followers and likes, according to ad age and citigroup's survey about facebook marketing.Marketers who buy ads on Facebook are more focused on building brand awareness than accumulating fans, according to a new survey of Ad Age subscribers by Ad Age and Citigroup.Asked to identify their primary goal in Facebook ads, 45.9% of respondents put building awareness and sentiment for their brands at the top. Driving traffic to brand websites was the second most-cited goal, with 17.6% of respondents saying it is their most important objective, followed by building fans or likes, staying in touch with customers, generating sales leads and social commerce....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 16, 2013 1:13 PM

Interesting research that marketers should look into for further insight.

Scooped by Taelon Vorster
Scoop.it!

Social Media Revolution

Social Media Revolution (Original) This video was produced in 2009 based on the book Socialnomics by Erik Qualman. There have been two newer versions since t...
more...
No comment yet.
Rescooped by Taelon Vorster from Fabulous Feminism
Scoop.it!

Blog

Blog | Girl Geek | Scoop.it

b-moviemonster: “ I decided there weren’t enough positive graphics concerning feminism so I put these together ” (Photoset: b-moviemonster: I decided there weren’t enough positive graphics concerning feminism so I put...


Via bobbygw
more...
malek's comment, July 15, 2013 7:48 AM
bullseye
Rescooped by Taelon Vorster from Soup for thought
Scoop.it!

3 Major Trends Women Will Rule The World

3 Major Trends Women Will Rule The World | Girl Geek | Scoop.it

Women are slowly but surely becoming a force to reckon with. Their participation in the economy has been growing steadily. 


Via malek
more...
malek's curator insight, July 14, 2013 8:46 AM

In 10 years we'll reach earning parity between men and woman. Look into secular changes in 

- Political : more representation in politicla society

- Economic: more purchasing power

- Education & Employment: lower unemployment rate

 

Scooped by Taelon Vorster
Scoop.it!

Dove Real Beauty Sketches

Join the conversation at: #WeAreBeautiful Watch the whole experience at: http://dove.com/realbeautysketches Women are their own worst beauty critics. Only 4%...
more...
No comment yet.
Scooped by Taelon Vorster
Scoop.it!

A Digital Life: Pregnancy in the age of Google is weird, scary and ...

A Digital Life: Pregnancy in the age of Google is weird, scary and ... | Girl Geek | Scoop.it
I use the internet as my primary source of information about my pregnancy -- and I'm not alone in that. But that's not always a good thing.
more...
No comment yet.