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Mumpreneur Profile - Louise Sims of Stampin Up - MotivatingMum UK

Mumpreneur Profile - Louise Sims of Stampin Up - MotivatingMum UK | Women in business | Scoop.it
Louise Sims describes how she fits her Stampin Up business in with her family
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How to Achieve Content Marketing Success: New Research

How to Achieve Content Marketing Success: New Research | Women in business | Scoop.it

Are you trying to improve your content marketing?

 

Wondering how to connect the dots between content and customers?

 

In this article you’ll find important best practices, backed by research, to help improve your social media marketing.Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing such as measuring ROI and producing engaging content, there are certain best practices that mitigate these problems. Here’s our take on the research....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 17, 2014 2:19 AM

Trying to be more effective in content marketing? This article shares important best practices to improve your social media marketing.

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10 Reasons Your Followers Don't Share Your Social Media Updates and Blog Posts

10 Reasons Your Followers Don't Share Your Social Media Updates and Blog Posts | Women in business | Scoop.it
For social media and blogging success it's imperative our followers share our posts with the people they are connected to. More shares means more visitors and more potential customers and if it's a...
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One Of Norway's Top Female Execs On Not Taking No For An Answer

One Of Norway's Top Female Execs On Not Taking No For An Answer | Women in business | Scoop.it
The CEO of Innovation Norway shares how she learned not to let others define the limits of her success.

Via AnYes van Rhijn
StilettoMillionaires's insight:

Desire and courage to make a difference is the secret to having it all, read this inspiring article 

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AnYes van Rhijn's curator insight, October 14, 2014 3:46 AM

There is a way if you want to and if you are clear about what good enough means to you...

Prof. Hankell's curator insight, October 14, 2014 8:03 AM

If you don’t take care of yourself, set your own standards, decide when enough is enough, learn to balance and rest, you’ll have limited success...

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Business Blogging Pros, Cons & Best Practices for Better Content Marketing | TopRank

Business Blogging Pros, Cons & Best Practices for Better Content Marketing  | TopRank | Women in business | Scoop.it

Blogging for business can be a lucrative investment for companies of all sizes. Find out what blogging means, who uses blogs, and which brands are doing it right....

 

According to a recent NM Incite report, there are over 181 million blogs around the world. The way many companies treat blogs in their content marketing mix is to incorporate blogs into their website as a section or subdomain, or host them on their own domain name as we do. With that kind of popularity, you would think everyone in business would know what a blog is and would be using them to their maximum advantage.

 

Trust me, I’m in the content business and they don’t. In fact, brands split just 11% of their total social media budget between blogging and influencer outreach. So just to clear up any ambiguity and to follow the format for this series, here goes:...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 14, 2013 1:16 PM

Here's a useful overview of business blogging and content marketing. The author shares several examples of companies doing business blogging the right way.

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Are You Unprepared for Leadership? - Leaders in Heels | For Successful Women in Business

Are You Unprepared for Leadership? - Leaders in Heels | For Successful Women in Business | Women in business | Scoop.it
There's a theory that managers are made, not born. Many business leaders often feel ill-prepared for management or leadership positions. Why is this the case, and what do new leaders need?

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Prof. Hankell's curator insight, October 24, 2014 7:02 PM
We need more help than we’re getting...
Prof. Hankell's curator insight, October 24, 2014 7:05 PM
We need more help than we’re getting...
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Update: The Essential 2014 Social Media Visual Guide

Update: The Essential 2014 Social Media Visual Guide | Women in business | Scoop.it
Whether you are new to social media or a long-time veteran, by now you have probably realized that incorporating visuals in your social media profiles and posts makes all the difference. The only challenge: social networks are constantly adding more features and their changing visual components. It seems like every other week I have to go into our social networks and figure out the right size of cover images, post images and edit our campaign according to the latest updates.

It has become incredibly difficult for businesses to stay on top of all of these changes, and a lot of people are asking, what should be the size of my company’s Twitter header? Can I post the same picture on Twitter that I shared on my Facebook feed or will it be distorted? Can I add call to action on my cover photo?

Below we will go over a few of the big recent visual changes on Facebook, Twitter & LinkedIn and how you can make the most of each when marketing your business.

Via Jeff Domansky
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Jeff Domansky's curator insight, October 15, 2014 8:55 PM

Excellent social media resource with most recent specs for visuals.

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How to Boost Your Business with Social Media Marketing

How to Boost Your Business with Social Media Marketing | Women in business | Scoop.it
How to Boost Your Business with Social Media Marketing:Though most business organizations appreciate the enormous potential of social media, they are
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How Women Entrepreneurs Differ From Men

Women sometimes perceive smaller businesses as more manageable, says Nell Merlino, Count Me In Founder. But that's slowly changing. Watch more videos at: htt...
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