Wondering how to connect the dots between content and customers?
In this article you’ll find important best practices, backed by research, to help improve your social media marketing.Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing such as measuring ROI and producing engaging content, there are certain best practices that mitigate these problems. Here’s our take on the research....
Blogging for business can be a lucrative investment for companies of all sizes. Find out what blogging means, who uses blogs, and which brands are doing it right....
According to a recent NM Incite report, there are over 181 million blogs around the world. The way many companies treat blogs in their content marketing mix is to incorporate blogs into their website as a section or subdomain, or host them on their own domain name as we do. With that kind of popularity, you would think everyone in business would know what a blog is and would be using them to their maximum advantage.
Trust me, I’m in the content business and they don’t. In fact, brands split just 11% of their total social media budget between blogging and influencer outreach. So just to clear up any ambiguity and to follow the format for this series, here goes:...
Whether you are new to social media or a long-time veteran, by now you have probably realized that incorporating visuals in your social media profiles and posts makes all the difference. The only challenge: social networks are constantly adding more features and their changing visual components. It seems like every other week I have to go into our social networks and figure out the right size of cover images, post images and edit our campaign according to the latest updates.
It has become incredibly difficult for businesses to stay on top of all of these changes, and a lot of people are asking, what should be the size of my company’s Twitter header? Can I post the same picture on Twitter that I shared on my Facebook feed or will it be distorted? Can I add call to action on my cover photo?
Below we will go over a few of the big recent visual changes on Facebook, Twitter & LinkedIn and how you can make the most of each when marketing your business.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.