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ADS - Facebook Admits Organic Reach of Brand Posts Is Dipping

ADS - Facebook Admits Organic Reach of Brand Posts Is Dipping | Women in business | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, December 7, 2013 6:22 AM

==> "Facebook is being more blunt about the fact that marketers are going to have to PAY FOR REACH."


Change your 2014 marketing budget to plan to pay for Facebook Ads.


Quote: "...the main reason to acquire fans isn't to build a free distribution channel for content; it's to make future Facebook ads work better.  'Your brand can fully benefit from having fans when most of your ads show social context, which increases advertising effectiveness and efficiency'," the document states."



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Seth's Blog: A legacy of Mandela

Seth's Blog: A legacy of Mandela | Women in business | Scoop.it
Others can better write about Nelson Mandela's impact on the world stage, on how he stood up for the dignity of all people and on how he changed our world. For those that seek to make a change in the...

Via Sandra Brevett
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TRENDS - A Marketer's Guide to Facebook Marketing for 2014

TRENDS - A Marketer's Guide to Facebook Marketing for 2014 | Women in business | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, November 30, 2013 6:23 PM

Keep up with these 5 trends for FACEBOOK in 2014:


- Use hashtags
- Supply mobile-based content
- Promote your posts
- Create more visual content
- Use interactive promotions


Key Quote: "The only thing that's going to change in 2014 is that visual content will become even more important."


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Souleymane DIAO's curator insight, December 9, 2013 4:07 AM

@scoopit via @FBforBusiness

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Meet the most powerful men manning up to part-time work - Telegraph.co.uk

Meet the most powerful men manning up to part-time work - Telegraph.co.uk | Women in business | Scoop.it
Telegraph.co.uk
Meet the most powerful men manning up to part-time work
Telegraph.co.uk
Last week, Nick Clegg pledged to allow both men and women the legal right to ask for flexible working from their bosses from 2015, for any reason they so choose.
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EVENT ADS - How To Sell Out An Event With Facebook Ads

EVENT ADS - How To Sell Out An Event With Facebook Ads | Women in business | Scoop.it
The Social Fresh EAST social media conference, took place April 18-19, 2013 with a sold-out crowd of marketers.
Selling out a major conference while increasing ticket prices is no easy challenge.

Via Peg Corwin
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Peg Corwin's curator insight, November 17, 2013 9:45 PM

See a plan for using FACEBOOK ADS to promote events.


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10 Paradoxes that Will Totally Surprise You

10 Paradoxes that Will Totally Surprise You | Women in business | Scoop.it
Most logical paradoxes are known to be invalid arguments, but they are still valuable in promoting critical thinking. Check out this article to discover ten paradoxes that will totally surprise you.

Via F. Thunus
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50 Free Social Twitter Resources and Icon Sets: Huge List

50 Free Social Twitter Resources and Icon Sets: Huge List | Women in business | Scoop.it
This article is created for every Twitter addict, who enjoys to tweet, wants to be noticed - such beautiful Twitter icons are very eye-catchy, standing out from the crowd.

Via Get Clients Online
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Britain is back on track – so what does it mean for YOUR money - This is Money

Britain is back on track – so what does it mean for YOUR money - This is Money | Women in business | Scoop.it
Britain is back on track – so what does it mean for YOUR money This is Money In April 2015, some married couples and civil partners will be able to save up to £200 a year by transferring up to £1,000 of their own personal allowance to a...
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