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![Four Steps to a Social Media Strategy [Infographic] | Women executives | Scoop.it](/resources/img/white.gif)
Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.
Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs. Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are: Define your goals Define your metrics Decide on tactics Execute a successful strategy
So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals. Via Lauren Moss 
SooJin Kim's curator insight,
May 5, 6:40 AM
In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media. 
kevin bang's comment,
May 9, 3:19 AM
I agree with your insight Soojin. Firms need to take social sites like Facebook or Twitter into account as many of their potential customers are most likely to use either one of them. It is hard to get people to engage with your product in any other way nowadays. Utilizing such approach is a good way of getting people to know what you're selling.
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We love to celebrate powerful women -- so what better opportunity than Black History Month to compile a list of the Ten Most Powerful African American Women In Business? Via Marion Chapsal Delete the scoop?
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Jacqueline Baptist was amazed at how rarely the media tells stories of women entrepreneurs. As a result, she has decided to take matters into her own hands and.
A great resource to tell stories of women owned businesses and what they do to achieve success or manage failures. You read stories about women entrepreneurs from various columns, blogs or magazine sections. However, getting the real story and talking to real women could be a better resource when there is no other way to connect or network in person. - Nakeva
More on She Means Business: "The documentary will explore the key issues women entrepreneurs face such as similarities/differences in female-led versus male-led companies; women’s access to capital and entrepreneur training/business skills; and successes and strategies of woman-led businesses.
She Means Business will share true, honest portrayals of human experience, focusing on four to six early-stage and/or transitioning woman-owned businesses, following their successes, failures, struggles, concerns, disasters, and miracles." - Stacie Woods, Small Business Trends Via Nakeva Corothers, MBA Women International Delete the scoop?
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Want to become a networking pro? It's not about quid pro quo, you owe me one or you scratch my back and I scratch yours. Instead I want you to focus on reciprocity. Via Agnes Delete the scoop?
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Women are starting businesses faster than men. Many of these breadwinners are entrepreneurs. Yet women who have established businesses don't have a place to gather. (RT @Key4Women: Wow! Via Agnes Delete the scoop?
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Every change agent needs an agency. We've chosen 60 notable members of the League of Extraordinary Women and the organizations, both for-profit and not-for-profit, that are their vehicle to tackle areas of dire need, such as developing the next... Via Agnes Delete the scoop?
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Jess Cartner-Morley advises us to try to find a trouser suit that can do both office and evening... Delete the scoop?
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CAMEROUN : Pour l'introduction du programme ERELA (Écoles Rurales Électroniques en Langues Africaines) dans nos écoles maternelles et primaires de l'Afrique en miniature en vue de promouvoi... Via Charles Tiayon Delete the scoop?
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By Jon-Michail Via Daniel J Smith Delete the scoop?
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There are calls for Japan to increase employment among women, a move that analysts say will help boost its economic growth. (RT @BBCWorld: Can women save Japan's economy? Delete the scoop?
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Social Media - Companies are leaping onto the Pinterest bandwagon, and your brand, too, can benefit from what is now one of the world's largest social networks. Learn what type of content marketers ... Delete the scoop?
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African-American women own 912,000 businesses in the United States. Black women represent 13.3 percent of the female population but own 11.7 percent of the women-owned firms in the country.. Via Kalika Kali Delete the scoop?
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by Amanda Ebokosia Welcome to Glass Heel’s power women series called, “Ladies We Love.” In it, we highlight phenomenal women on the move who excel in life, business, and have inspiring stories to tell. Via Kalika Kali Delete the scoop?
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Majority Women-Owned AboutOne Announces $1.6 Million in Series A Funding http://t.co/J6DiSguR #womenentrepreneurs #startups #women... - Tweet credit: @99launches
AboutOne CEO, Joanne Lang, was listed by Forbes as one of Ten Female Entreprenuers And Mompreneurs To Watch in March 2011. Women building strong businesses and acquiring funding is no easy task as most funding goes to men. I tend to believe its not a biased perspective, its about women accepting the challenges of applying for funding. The new service from AboutOne, AcornPoints, will add to family content organization and includes photo storage.
Congratulations to AboutOne!
PR Newswire Release:
Via Nakeva Corothers, MBA Women International Delete the scoop?
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It's been more than 100 years since 15,000 women marched through the streets of New York City demanding shorter hours, better pay, and voting rights, but how much progress have women really made in the workforce? Delete the scoop?
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Making sure women and minorities feel they have a chance to turn their ideas into reality is at the core of Driven Accelerator Group (Driven Accelerator Group helps women, minorities realize startup dreams | FP Startups | Entrepreneur | Financial ... Via Agnes Delete the scoop?
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WOMEN should ignore discrimination against them if they want to get ahead in the workplace, Liberal Leader Isobel Redmond has told businesswomen. Delete the scoop?
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When -- and how -- should you tell your boss that you're pregnant? Delete the scoop?
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Some women are combining the dual challenges of motherhood and start-up companies — dispelling the image of the tech entrepreneur as a single, usually male, wunderkind. "Looking ahead, investors may find themselves at a disadvantage if they don’t invest in companies run by women, including those with children. That’s because “women are going to be a huge force in developing Web and mobile companies,” says Ms. Lee at Kleiner Perkins. Or as Ms. Roney put it, “Women are going to come up with the best ideas for women, who are driving our economy.” Via Trish Costello, Agnes Delete the scoop?
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In the United States today, two-thirds of African-American college undergrads are women, and they are going on to excel in business, particularly in entrepreneurship, says visiting scholar Katherine Phillips. Via Nakeva Corothers, MBA Women International Delete the scoop?
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