Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.
Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.
Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:
Define your goals Define your metrics Decide on tactics Execute a successful strategy
So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.
Jacqueline Baptist was amazed at how rarely the media tells stories of women entrepreneurs. As a result, she has decided to take matters into her own hands and.
A great resource to tell stories of women owned businesses and what they do to achieve success or manage failures. You read stories about women entrepreneurs from various columns, blogs or magazine sections. However, getting the real story and talking to real women could be a better resource when there is no other way to connect or network in person. - Nakeva
More on She Means Business:
"The documentary will explore the key issues women entrepreneurs face such as similarities/differences in female-led versus male-led companies; women’s access to capital and entrepreneur training/business skills; and successes and strategies of woman-led businesses.
She Means Business will share true, honest portrayals of human experience, focusing on four to six early-stage and/or transitioning woman-owned businesses, following their successes, failures, struggles, concerns, disasters, and miracles." - Stacie Woods, Small Business Trends
Every change agent needs an agency. We've chosen 60 notable members of the League of Extraordinary Women and the organizations, both for-profit and not-for-profit, that are their vehicle to tackle areas of dire need, such as developing the next...
Social Media - Companies are leaping onto the Pinterest bandwagon, and your brand, too, can benefit from what is now one of the world's largest social networks. Learn what type of content marketers ...
by Amanda Ebokosia Welcome to Glass Heel’s power women series called, “Ladies We Love.” In it, we highlight phenomenal women on the move who excel in life, business, and have inspiring stories to tell.
Majority Women-Owned AboutOne Announces $1.6 Million in Series A Funding http://t.co/J6DiSguR #womenentrepreneurs #startups #women...
- Tweet credit: @99launches
AboutOne CEO, Joanne Lang, was listed by Forbes as one of Ten Female Entreprenuers And Mompreneurs To Watch in March 2011. Women building strong businesses and acquiring funding is no easy task as most funding goes to men. I tend to believe its not a biased perspective, its about women accepting the challenges of applying for funding. The new service from AboutOne, AcornPoints, will add to family content organization and includes photo storage.
It's been more than 100 years since 15,000 women marched through the streets of New York City demanding shorter hours, better pay, and voting rights, but how much progress have women really made in the workforce?
Making sure women and minorities feel they have a chance to turn their ideas into reality is at the core of Driven Accelerator Group (Driven Accelerator Group helps women, minorities realize startup dreams | FP Startups | Entrepreneur | Financial ...
Some women are combining the dual challenges of motherhood and start-up companies — dispelling the image of the tech entrepreneur as a single, usually male, wunderkind.
"Looking ahead, investors may find themselves at a disadvantage if they don’t invest in companies run by women, including those with children. That’s because “women are going to be a huge force in developing Web and mobile companies,” says Ms. Lee at Kleiner Perkins.
Or as Ms. Roney put it, “Women are going to come up with the best ideas for women, who are driving our economy.”
In the United States today, two-thirds of African-American college undergrads are women, and they are going on to excel in business, particularly in entrepreneurship, says visiting scholar Katherine Phillips.
In fact, black women are excelling in education and entrepreneurship, she said. Two-thirds of African-American college undergrads are female. And, between 2002 and 2008, the number of businesses owned by black women rose by 19% — twice as fast as all other firms and generating $29 billion in sales nationwide.