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The glass ceiling – in pictures

The glass ceiling – in pictures | Women executives | Scoop.it
What does the march of women into senior executive positions look like?

Via Lys Baudu, Agnes
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Rescooped by Lucia Briois from MBA Women International Leadership Academy
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Unilever’s Tracey Rogers: My personal decision to back gender quotas, not targets… « FMWF

Unilever’s Tracey Rogers: My personal decision to back gender quotas, not targets… « FMWF | Women executives | Scoop.it

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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Women executives | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

Rescooped by Lucia Briois from Gender-Balanced Leadership
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The Ten Most Powerful African American Women In Business | The Jane Dough | News and Opinion on Women in Business

The Ten Most Powerful African American Women In Business | The Jane Dough | News and Opinion on Women in Business | Women executives | Scoop.it
We love to celebrate powerful women -- so what better opportunity than Black History Month to compile a list of the Ten Most Powerful African American Women In Business?

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Rescooped by Lucia Briois from Collegiate Chapters
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She Means Business: New Documentary Series On Women Entrepreneurs

She Means Business: New Documentary Series On Women Entrepreneurs | Women executives | Scoop.it
Jacqueline Baptist was amazed at how rarely the media tells stories of women entrepreneurs. As a result, she has decided to take matters into her own hands and.

 

A great resource to tell stories of women owned businesses and what they do to achieve success or manage failures. You read stories about women entrepreneurs from various columns, blogs or magazine sections. However, getting the real story and talking to real women could be a better resource when there is no other way to connect or network in person. - Nakeva

 

More on She Means Business:

"The documentary will explore the key issues women entrepreneurs face such as similarities/differences in female-led versus male-led companies; women’s access to capital and entrepreneur training/business skills; and successes and strategies of woman-led businesses.

 

She Means Business will share true, honest portrayals of human experience, focusing on four to six early-stage and/or transitioning woman-owned businesses, following their successes, failures, struggles, concerns, disasters, and miracles." - Stacie Woods, Small Business Trends


Via Nakeva Corothers, MBA Women International
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Rescooped by Lucia Briois from Everything Entrepreneur
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Top 10 Answers To Your Frequently Asked Networking Questions | The Suitcase Entrepreneur

Top 10 Answers To Your Frequently Asked Networking Questions | The Suitcase Entrepreneur | Women executives | Scoop.it
Want to become a networking pro? It's not about quid pro quo, you owe me one or you scratch my back and I scratch yours. Instead I want you to focus on reciprocity.

Via Agnes
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Rescooped by Lucia Briois from Women in Tech
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It's Lonely at the Top: Lone Ranger Women Entrepreneurs

It's Lonely at the Top: Lone Ranger Women Entrepreneurs | Women executives | Scoop.it
Women are starting businesses faster than men. Many of these breadwinners are entrepreneurs. Yet women who have established businesses don't have a place to gather. (RT @Key4Women: Wow!

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The League of Extraordinary Women 2012

The League of Extraordinary Women 2012 | Women executives | Scoop.it
Every change agent needs an agency. We've chosen 60 notable members of the League of Extraordinary Women and the organizations, both for-profit and not-for-profit, that are their vehicle to tackle areas of dire need, such as developing the next...

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How to dress: trouser suits - video

Jess Cartner-Morley advises us to try to find a trouser suit that can do both office and evening...
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Rescooped by Lucia Briois from Metaglossia: The Translation World
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Cameroun:Patty Bebe « Coordinatrice Internationale d'ERELA pour le Grand-Mbam (Inoubou & Kim) »

Cameroun:Patty Bebe « Coordinatrice Internationale d'ERELA pour le Grand-Mbam (Inoubou & Kim) » | Women executives | Scoop.it
CAMEROUN : Pour l'introduction du programme ERELA (Écoles Rurales Électroniques en Langues Africaines) dans nos écoles maternelles et primaires de l'Afrique en miniature en vue de promouvoi...

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Rescooped by Lucia Briois from Social Media and The Future of the Industry
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The Right Image for Your Personal Brand

The Right Image for Your Personal Brand | Women executives | Scoop.it
By Jon-Michail



Do you add value to your company? Does your visual image confirm that you are an expert in your field?

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Can women save Japan's economy?

Can women save Japan's economy? | Women executives | Scoop.it
There are calls for Japan to increase employment among women, a move that analysts say will help boost its economic growth. (RT @BBCWorld: Can women save Japan's economy?
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Pinterest Beyond the Basics: A Marketer's Guide to Successful Pinning

Pinterest Beyond the Basics: A Marketer's Guide to Successful Pinning | Women executives | Scoop.it
Social Media - Companies are leaping onto the Pinterest bandwagon, and your brand, too, can benefit from what is now one of the world's largest social networks. Learn what type of content marketers ...
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The Village Celebration – African-American Women Business Owners, Room To Grow

The Village Celebration – African-American Women Business Owners, Room To Grow | Women executives | Scoop.it

African-American women own 912,000 businesses in the United States. Black women represent 13.3 percent of the female population but own 11.7 percent of the women-owned firms in the country..


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Rescooped by Lucia Briois from Black women
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The Power Of Mentorship For Young African American Women - Forbes

The Power Of Mentorship For Young African American Women - Forbes | Women executives | Scoop.it
by Amanda Ebokosia  Welcome to Glass Heel’s power women series called, “Ladies We Love.” In it, we highlight phenomenal women on the move who excel in life, business,  and have inspiring stories to tell.

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Majority Women-Owned and Managed AboutOne Announces $1.6 Million in Series A Funding

Majority Women-Owned and Managed AboutOne Announces $1.6 Million in Series A Funding | Women executives | Scoop.it
Majority Women-Owned AboutOne Announces $1.6 Million in Series A Funding http://t.co/J6DiSguR #womenentrepreneurs #startups #women...

- Tweet credit: @99launches

 

AboutOne CEO, Joanne Lang, was listed by Forbes as one of Ten Female Entreprenuers And Mompreneurs To Watch in March 2011. Women building strong businesses and acquiring funding is no easy task as most funding goes to men. I tend to believe its not a biased perspective, its about women accepting the challenges of applying for funding. The new service from AboutOne, AcornPoints, will add to family content organization and includes photo storage.

 

Congratulations to AboutOne!

 

PR Newswire Release:

http://j.mp/tW2qcS

 


Via Nakeva Corothers, MBA Women International
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What Glass Ceiling? Killer Career Advice From Women Who Lead By Example | Fast Company

What Glass Ceiling? Killer Career Advice From Women Who Lead By Example | Fast Company | Women executives | Scoop.it
It's been more than 100 years since 15,000 women marched through the streets of New York City demanding shorter hours, better pay, and voting rights, but how much progress have women really made in the workforce?
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Driven Accelerator Group helps women, minorities realize startup dreams | FP Startups | Entrepreneur | Financial Post

Driven Accelerator Group helps women, minorities realize startup dreams | FP Startups | Entrepreneur | Financial Post | Women executives | Scoop.it
Making sure women and minorities feel they have a chance to turn their ideas into reality is at the core of Driven Accelerator Group (Driven Accelerator Group helps women, minorities realize startup dreams | FP Startups | Entrepreneur | Financial ...

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Ignore discrimination, Isobel Redmond tells women

Ignore discrimination, Isobel Redmond tells women | Women executives | Scoop.it
WOMEN should ignore discrimination against them if they want to get ahead in the workplace, Liberal Leader Isobel Redmond has told businesswomen.
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How to Announce Your Pregnancy At Work

How to Announce Your Pregnancy At Work | Women executives | Scoop.it
When -- and how -- should you tell your boss that you're pregnant?
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Nurturing a Baby and a Start-Up Business

Nurturing a Baby and a Start-Up Business | Women executives | Scoop.it
Some women are combining the dual challenges of motherhood and start-up companies — dispelling the image of the tech entrepreneur as a single, usually male, wunderkind.

"Looking ahead, investors may find themselves at a disadvantage if they don’t invest in companies run by women, including those with children. That’s because “women are going to be a huge force in developing Web and mobile companies,” says Ms. Lee at Kleiner Perkins.

Or as Ms. Roney put it, “Women are going to come up with the best ideas for women, who are driving our economy.”


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African-American Women Are Moving Ahead Rapidly

African-American Women Are Moving Ahead Rapidly | Women executives | Scoop.it

In the United States today, two-thirds of African-American college undergrads are women, and they are going on to excel in business, particularly in entrepreneurship, says visiting scholar Katherine Phillips.

In fact, black women are excelling in education and entrepreneurship, she said. Two-thirds of African-American college undergrads are female. And, between 2002 and 2008, the number of businesses owned by black women rose by 19% — twice as fast as all other firms and generating $29 billion in sales nationwide.


Via Nakeva Corothers, MBA Women International
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