Women Empowerment
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How the media you consume can change your life

How the media you consume can change your life | Women Empowerment | Scoop.it
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#genderequality awareness

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How Storytelling Can Bring Change For Women

How Storytelling Can Bring Change For Women | Women Empowerment | Scoop.it

The chair of the Foundation Board of Women in Film, which gives grants to female filmmakers and scholarships to directors and cinematographers, says filmmakers are in the position to empower women and storytelling can advance gender equity and equality.


Via Gregg Morris
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Actualidad - Las 10 mejores empresas para el desarrollo profesional de las mujeres

Actualidad - Las 10 mejores empresas para el desarrollo profesional de las mujeres | Women Empowerment | Scoop.it
La National Association for Female Executives (NAFE) ha elaborado la lista de las 50 multinacionales en las que las mujeres pueden mejorar su posición laboral. -
WomenEmpowerMex's insight:

TOP 10 companies #empowering #women

 

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An Open Letter to men (feminists) | pikara magazine

An Open Letter to men (feminists) | pikara magazine | Women Empowerment | Scoop.it

"Tener derechos no significa nada si esos derechos no se convierten en posibilidades. Todos sabemos que las mujeres tienen menos de estas últimas y nos lo recuerdan cada día. Lo que los hombres necesitamos hacer no es centrarnos en el hecho de que las mujeres tienen menos posibilidades, sino el hecho de que nosotros tenemos más. Tenemos tantas posibilidades que tenemos extraposibilidades. Hemos conseguido demasiadas posibilidades a través de robárselas a otras personas. ¡Tenemos la posibilidad de cobrar más por el mismo trabajo! Tenemos la posibilidad de dar nuestra opinión, aunque no tengamos algo muy interesante de decir. Tenemos la posibilidad de conseguir el mejor trabajo sin ser la persona más capaz, ¡la mera constatación de nuestros nombres -que nos identifican como hombres cisgénero- aumenta nuestras posibilidades de empleo! Tenemos oportunidades increíbles y son demasiadas."

WomenEmpowerMex's insight:

Very interesting point of view from a feminist man, this article invites men to stand back and shut up instead of taking advantage of their privileges and when it is a "common sense" to give way to women. He believes men don't need to empower women as they empower themselves already but they need to be conscious of their priviliges and "extraopportunities" in order to support gender equality.

@pikaramagazineener

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Bloguear y compartir, una estrategia de comunicación efectiva para empoderar.

Bloguear y compartir, una estrategia de comunicación efectiva para empoderar. | Women Empowerment | Scoop.it
Antes quien nos antecedía en conocimiento tenía todo el poder, hoy día si reconoces el conocimiento nuevo y le das su valor, eso te da más poder aún. Desde el…
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How writing can empower women

How writing can empower women | Women Empowerment | Scoop.it
How writing can empower women - With a majority of women authors and speakers at this year's Jaipur Literature festival, it wouldn't be too bold to say that the lady writers will be leading the show. However, what is even more remarkable is the focus on not just women writers but also on feminist writings and how they have created avenues for expression of women rights.

Via Bleu
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Bleu's curator insight, May 12, 2014 4:18 PM

Does the internet empowers women? apparently there is a trend, a lot of women are really using the internet to blog and express their rights, is this also happening in Mexico? this will be my thesis subject #MBAMCI

Monique Spencer's curator insight, September 24, 2015 7:55 PM

The power of the pen.

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Marketing to Women: Female Empowerment Campaigns - The Media Octopus

Marketing to Women: Female Empowerment Campaigns - The Media Octopus | Women Empowerment | Scoop.it
Here are a few creative marketing moves that are heading in the right direction with how they communicates with, to and about women.
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Definition: Empowerment

Definition: Empowerment | Women Empowerment | Scoop.it

Empowerment refers to increasing the spiritual, political, social or economic strength of individuals and communities. It often involves the empowered developing developing confidence in their own capacities.

WomenEmpowerMex's insight:

* Having decision-making power of their own
* Having access to information and resources for taking proper decision
* Having a range of options from which you can make choices (not just yes/no, either/or.)
* Ability to exercise assertiveness in collective decision making
* Having positive thinking on the ability to make change
* Ability to learn skills for improving one's personal or group power.
* Ability to change others’ perceptions by democratic means.
* Involving in the growth process and changes that is never ending and self-initiated
* Increasing one's positive self-image and overcoming stigma

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Colbie Caillat serves up yet another female empowerment anthem. Will it make a difference?

Colbie Caillat serves up yet another female empowerment anthem. Will it make a difference? | Women Empowerment | Scoop.it
How many songs will it take to undo the damage done by the unrealistic beauty standards that dominate our culture?
WomenEmpowerMex's insight:

https://www.youtube.com/watch?v=uWF8kw64nis

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Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide

Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide | Women Empowerment | Scoop.it
Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's autocomplete feature.
WomenEmpowerMex's insight:

marketing and communication managers need to take action, empower and engage with women around the world, this ad is a good example

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The 7 Most Inspiring Ad Campaigns for Women in 2013

The 7 Most Inspiring Ad Campaigns for Women in 2013 | Women Empowerment | Scoop.it

"It's been a great year for women-empowering ads. Brands tackled everything from gender stereotypes (Pantene) to sexism (UN Women) to cultural repression (Tanishq), encouraged women to be kinder to themselves (Dove), got girls to celebrate their own strength (GoldieBlox, Mercy Academy), and even made a this-is-for-real ad about periods (HelloFlo)."

WomenEmpowerMex's insight:

What will do you with your brands to empower women and inspire?

 

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Why we have too few women leaders

Why we have too few women leaders | Women Empowerment | Scoop.it
Facebook COO Sheryl Sandberg looks at why a smaller percentage of women than men reach the top of their professions -- and offers 3 powerful pieces of advice to women aiming for the C-suite.
WomenEmpowerMex's insight:

Important message for women from Sheryl Sandberg, I particularly appreciated when she advises women: "Don't leave when you leave"...

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Women’s economic empowerment requires bold and sustained action to advance women’s opportunities @UNDP

Women’s economic empowerment requires bold and sustained action to advance women’s opportunities @UNDP | Women Empowerment | Scoop.it

Women’s economic empowerment requires bold and sustained action to advance women’s opportunities and rights and to ensure that women can participate and be heard.

To increase their economic opportunities, women need access to more and better jobs, a business climate that supports them in starting and doing business, a financial sector that gives them access to financial services tailored to their needs, and greater livelihood security in times of food and fuel crises. This is especially true for women living in rural areas and vulnerable environments.

Securing women’s legal rights, especially to land and other property, and ensuring that women’s voices and priorities are heard and acted on are vital components of empowerment - securing women’s land rights has a direct impact on their ability to access finance, for example. Empowering women – the third of eight Millennium Development Goals (MDGs) - also helps to speed progress toward other MDGs.

UNDP advances women’s economic empowerment by:

Advocating for increased recognition, reduction and redistribution of women’s unpaid care work;
Supporting research of customary law to help women gain access to land and participate in decision-making form;
Supporting women’s entrepreneurship through training in production skills and techniques, business management and functional literacy;
Helping to certify businesses that adhere to equality standards in the workplace;
Supporting efforts to strengthen women’s legal rights to property.


Via Dr Lendy Spires
WomenEmpowerMex's insight:

How to empower women? this is a good article to understand what is needed, I am specially concerned on: "...Supporting women’s entrepreneurship through training in production skills and techniques, business management and functional literacy..." but so many things need to change in order gain empowerment!

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Planet Money Uncovers One Surprising Reason the Internet Is Sexist

Planet Money Uncovers One Surprising Reason the Internet Is Sexist | Women Empowerment | Scoop.it

"... something strange happened in 1984. The percentage of women in computer science, which had been climbing at a comparable rate to the percentages of women in law, medicine, and the physical sciences, suddenly flatlined. And then it fell off a cliff.

Personal computers had begun to appear in American households “in significant numbers.” (Apple unveiled its version in 1977, and the more vastly popular IBM model came out in 1981. Between 1980 and 1985, the number of personal machines in the world leapt from 1 million to more than 30 million.) And the introduction of computers as a consumer good meant that people would have to figure out how to market them.

The strategy that emerged was to sell computers exclusively to men. Early devices were good for word processing and a few elementary programs like Space Invaders, Pong, and Zork. The violent, adventure-story themes of the primordial video game led advertisers to craft a narrative in which digital culture existed for the fellows—specifically, for smart, high-strung fellows called geeks. The novelist Julie Smith described the geek as “a bright young man turned inward, poorly socialized … who thought of that secret, dreamy place his computer took him to as cyberspace—somewhere exciting, a place more real than his own life, a land he could conquer.”

In short, the culture of computers represented a place for disaffected young men to exercise power.."

WomenEmpowerMex's insight:

Not many people knows about the fact that women were strongly involved in the begginings of the internet and digital culture; and that somehow in 1984 this trend was inversed due to marketing and communication campaings that wrongly focused on men to sell computers, then women just dissappeared from the scene.

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In this article there are 5 actions to follow in order to empower women through the use of internet

In this article there are 5 actions to follow in order to empower women through the use of internet | Women Empowerment | Scoop.it
Internet es el nuevo espacio público de nuestro tiempo. Durante siglos se asumió que las mujeres no debían participar en el espacio público y se asumía que…
WomenEmpowerMex's insight:

"Internet is our new space. During centuries it was assumed that women shouldn't participate in public spaces and it was assumed that "her place" should be always at a private place. It has taken centuries for us to gain this public space and participate in political, ecomonical decisions, society, media, in order to increase our presence culturally. Even so, women presence in the internet is minority in spite of the fact that we represent 51% of global population...."

 

In this article there are 5 actions to follow in order to empower women through the use of internet and let them gain presence:

 

1- Teach girls and women with new IT and internet tools--> must not let others say that IT belongs to boys and men

 

2- Teach girls and women that leadership is valuable and that every women can be a leader--> must not let others say your girls are bossy when they lead, they are leaders!

 

3-Promote women generated content in the web

 

4-Promote the presence and participation of women in companies

 

5-Promote laws and suggest dialogues off and online on behalf of women empowerment and leadership

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Digital Women in México

Digital Women in México | Women Empowerment | Scoop.it

Which women are working on promoting and developing the use of the ICT's in Mexico?


Via Bleu
WomenEmpowerMex's insight:

According to estimations by the "World Internet Project" at the end of 2013, existed in Mexico 59.2 millions of users, that is to say, more than half of the population is moving around the net, for which, 49% are women!, a dominant participation.

 

Women in Mexico spend in average 5.5 hours a week in the internet vs 4 hours average time for men. A strong increase on users is expected for 2015, to be raised to 65 million users, which will mean Mexico taking the second place in Latin America following Brazil.

 

Some outstanding women around the net are working on promoting and developing the use of ICT's, Marissa Mayer, Sheryl Sandberg, Carol Bartz, Caterina Fak de Hunch and Rashmi Sinha, between other international and popular women.

 

In Mexico, there are also outstanding women working in diverse projects:

 

Claudia Calvin is the founder of mujeresconstruyendo.com General Director of "Consejo Mexicano de Asuntos Internacionales" and advisor within the UN "ONU Mujeres" in Mexico. She has an impressive career and has managed to gather an important number of bloggers in Latin America that generate and curate content of value in her site, she calls women to use the ICT's and encourages business by empowering women around her.

 

Maite Azuela is analyst and has taken advantage of the new ICT's to encourage social causes. Founder of dhpmexico.mx, a project to clearly communicate sensitive political issues to non-political citizens/users. 

 

Alejandra Lagunes, is "leading" Mexico's digitalization as part of the government project #MexicoDigital she previously worked in companies as Yahoo and Google.

 

Ana Paula Blanco, is leading global communications for Latin America at Google, she previously worked in companies as Citibank and GE.

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Bleu's curator insight, April 29, 2014 8:54 AM

According to estimations by the "World Internet Project" at the end of 2013, existed in Mexico 59.2 millions of users, that is to say, more than half of the population is moving around the net, for which, 49% are women!, a dominant participation.

 

Women in Mexico spend in average 5.5 hours a week in the internet vs 4 hours average time for men. A strong increase on users is expected for 2015, to be raised to 65 million users, which will mean Mexico taking the second place in Latin America following Brazil.

 

Some outstanding women around the net are working on promoting and developing the use of ICT's, Marissa Mayer, Sheryl Sandberg, Carol Bartz, Caterina Fak de Hunch and Rashmi Sinha, between other international and popular women.

 

In Mexico, there are also outstanding women working in diverse projects:

 

Claudia Calvin is the founder of mujeresconstruyendo.com General Director of "Consejo Mexicano de Asuntos Internacionales" and advisor within the UN "ONU Mujeres" in Mexico. She has an impressive career and has managed to gather an important number of bloggers in Latin America that generate and curate content of value in her site, she calls women to use the ICT's and encourages business by empowering women around her.

 

Maite Azuela is analyst and has taken advantage of the new ICT's to encourage social causes. Founder of dhpmexico.mx, a project to clearly communicate sensitive political issues to non-political citizens/users. 

 

Alejandra Lagunes, is "leading" Mexico's digitalization as part of the government project #MexicoDigital she previously worked in companies as Yahoo and Google.

 

Ana Paula Blanco, is leading global communications for Latin America at Google, she previously worked in companies as Citibank and GE.

 

Let's contribute on having a free and real #MexicoDigital

#EPNvsinternet no to #LeyTelecom

 

http://mujeresconstruyendo.com 

@MConstruyendo

@LaClau

 

http://dhpmexico.mx/

@maiteazuela

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Home - He For She

Home - He For She | Women Empowerment | Scoop.it

Now it’s time to unify our efforts. HeForShe is a solidarity movement for gender equality that brings together one half of humanity in support of the other of humanity, for the entirety of humanity.

WomenEmpowerMex's insight:

We can't see the future without your engagement #HeForShe

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Why has “empowerment” become critical to success?

Why has “empowerment” become critical to success? | Women Empowerment | Scoop.it
In today’s world, “success begins by empowering others”—literally. We are no longer in an Industrial Age which values machines and “things.”  We are deep into a Knowledge Worker Age which values id...
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10 Quotes By Successful Women Entrepreneurs

10 Quotes By Successful Women Entrepreneurs | Women Empowerment | Scoop.it
In this visual we discover what pearls of wisdom high-profile influencers from Susan Gregg Koger to Indra Nooyi and Marissa Mayer to Wendy Lea have to offer for 2014's up and coming women entrepreneurs.
WomenEmpowerMex's insight:

What are the most essential things on the mind of a super successful woman entrepreneur?

 

By Startups.FM

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Does it matter if big brands use message of female empowerment to sell their products?

Does it matter if big brands use message of female empowerment to sell their products? | Women Empowerment | Scoop.it
The #LikeAGirl campaign has gone viral. Yes, it exists to promote sanitary pads but at least it has sparked the right conversation
WomenEmpowerMex's insight:

Clearly doesn't matter, brands must empower girls with this kind of messages more frequently

#womenempowerMex

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'You're Not A Princess' Ad Campaign Pushes Female Empowerment

'You're Not A Princess' Ad Campaign Pushes Female Empowerment | Women Empowerment | Scoop.it
An all-girls Catholic school is making waves with its "You are not a princess" ad campaign aimed at empowering young women.

Via Tiffany Ladebat
WomenEmpowerMex's insight:

All corporate brands having women as a target should have at least one ad campaign empowering and inspiring their clients

#womenempowermex

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Jaqueline Urania MoraesVarjao's curator insight, November 21, 2014 9:01 PM

Time to stop this type of name calling!!! We are not princesses waiting for men to rescue us…we are women! Professional, smart, wise women!