Wk7- The power of ideas; integration across all media.
20 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Jae Woo Park from Online discussions
Scoop.it!

Integrating Social Media with other Media is the Key! | Marketing Director Blog

Integrating Social Media with other Media is the Key! | Marketing Director Blog | Wk7- The power of ideas; integration across all media. | Scoop.it

How are you integrating social media at your workplace? If you are not spending time integrating, you may be headed in the wrong direction....After working with social media platforms, I have really found the key to success is “Integration”.

 

Integration of social media into other forms of marketing media and business processes is the key to success. At some point, I think the term social media will go away and people will once again refer more to the internet as a whole rather than social media.Here are some great ways to integrate social media into your current marketing media and your business processes...


Via Jeff Domansky, Lily Tran
Jae Woo Park's insight:
This article shows that integrating social media with other media is the key important for successful business because it supports promoting and exposure of businesses in market effectively. There are some ways to integrate social media into current marketing includes brochures, content marketing, tradeshow marketing, client services, invitations, job recruiting, developing new leads, and keeping in contact with current clients. However, this article said that social media is not the answer; it is part of the system, so you should keep focusing in sales, new accounts and retaining current accounts. With this mindset, you should be working to integrate social media into other business process.
more...
Bridget Cashmore's comment, September 25, 2013 9:03 PM
I feel this article is very interesting, it highlights that social media is not always successful for all target markets and it should only be integrated with other IMC strategies. Alone, social media will not very successful and therefore, brands should not solely rely on Twitter or Facebook. Social media will be more effective for different target markets, like the younger generation. For older target markets, brands should incorporate social media as a means for additional information, publicity, job recruitment, connecting with consumers/clients and boost numbers at events. Social media is one fundamental part of the complex process of marketing.
Jooyoung Kim's curator insight, May 12, 2014 9:45 AM

According to this article, the key to successful business is integrating social media with other media. The secret to successful "Integration" is the transformation of social media into marketing media and business processes. Some ways of integrating social media into current marketing includes the use of brochures, content marketing, tradeshow marketing, client services, invitations, job recruiting, developing new leads, and keeping in contact with current clients. These help to ensure effective promotion and exposure of businesses in the market. However the article did emphasise the fact that social media is not always successful. That being so, it is important to  continue to focus on sales, creating new accounts and retaining current accounts. 

Rescooped by Jae Woo Park from Offline-online integration
Scoop.it!

Social media, offline and online media - Tuffill Verner Associates

Social media, offline and online media - Tuffill Verner Associates | Wk7- The power of ideas; integration across all media. | Scoop.it

Any social media campaign should also be integrated with other online and offline channels such as print, telemarketing, DRTV, press ads, sales promotion or PR. In my view, joining the dots between social media and any ...


Via Frédéric Jadinon
Jae Woo Park's insight:

This article explains about importance of integration of all media. Nowadays, social media is one of essential marketing tool for business because it can create fantastic marketing opportunity for business today- whether it’s b2b, b2b2 or c2c. However, social plan built without a solid strategic foundation are doomed to failure, so any social media campaign should be integrated with other online and offline channels such as print, telemarketing, DRTV, press ads, sales promotion or PR. In addition this article suggests 6 key elements in the social media process for managing business. 1. Strategy 2. Marketing planning 3. Marketing implementation and integration 4. Ongoing engagement and responsiveness 5. Considering social media data 6. Measuring results.

 

more...
Jessie Shi's comment, September 26, 2013 1:50 AM
I agree with you Jae Woo. Nowadays, integration is becoming a powerful tool in new media world. The shift to integration is opening up more opportunities for marketers. It is important for marketers to pay attention on both online and offline media. This article offers 6 key elements in the social media process for managing business: strategy, marketing planning, marketing implementation and integration, ongoing engagement and responsiveness, considering social media data and measuring results.
Jacinda Alexander's comment, September 26, 2013 1:55 AM
This article is great as it explains about the importantce of integration of all the media. Social media is a fantastic marketing opportunity for any bussinesses these days. There are 6 key elements in the social media process: 1. Strategy 2. Marketing planning 3. marketing implementation and integration 4. ongoing engagement and responsiveness 5. Considering social media data 6. measuring results. These 6 key elements are important if a business wants to develop a social media presence so they need to take time and resources to ensure that these steps are managed.