Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication ...
Jae Woo Park's insight:
Marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are six marketing communications to put into the mix: Advertising, personal selling, discounts& promotions, public relation, direct marketing, and event sponsorship. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity. Each marketing communication mix has own power on marketing but advertising is often the most prominent element of the communication mix. Sometimes, event sponsorship comes out of the marketing communication mix.
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.
This article is about developing an effective marketing communication mix techniques is positive effect on business. it is good tool as integrating the elements within the mix will create powerful promotion efforts. This article suggests the five steps for developing an effective marketing communication mix. For example, identify your target audiences, create key message point, identify your apertures, write the plan and identify your tactics.
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