Scientists have found that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society. The scientists used computational and analytical methods to discover the tipping point where a minority belief becomes the majority opinion.
Human beings have a tendency to overreact. It’s our nature. Each time there’s a publicized plane crash, airlines experience a drastic drop in demand despite the fact that air transport remains the safest.
When you look in the mirror every morning, how do you feel about yourself? Do you hate yourself ? Do you respect yourself enough ? Protection or self destruction? Respect? Shame? This may be just a moment of confrontation with yourself.
As humans have evolved, so has our capacity to think rationally and use resources wisely - right? Not necessarily. According to Cornell research, careful, deliberate decision-making is in constant competition with the more knee-jerk type of behavior.
A gene thought to be involved in helping people to cope with low levels of oxygen when they live at high altitudes could become a target for new drugs to treat heart disease at low altitude, scientists have found.
OUR senses appear to show us the world the way it truly is, but they are easily deceived. For example, if you listen to a recorded symphony through stereo speakers that are placed exactly right, the orchestra will sound like it’s inside your head. Obviously that isn’t the case.
But suppose you completely trusted your senses. You might find yourself asking well-meaning but preposterous scientific questions like “Where in the brain is the woodwinds section located?” A more reasonable approach is not to ask a where question but a how question: How does the brain construct this experience of hearing the orchestra in your head?
I have just set the stage to dispel a major misconception about emotions. Most people, including many scientists, believe that emotions are distinct, locatable entities inside us — but they’re not. Searching for emotions in this form is as misguided as looking for cerebral clarinets and oboes.
Of course, we experience anger, happiness, surprise and other emotions as clear and identifiable states of being. This seems to imply that each emotion has an underlying property or “essence” in the brain or body. Perhaps an annoying co-worker triggers your “anger neurons,” so your blood pressure rises; you scowl, yell and feel the heat of fury. Or the loss of a loved one triggers your “sadness neurons,” so your stomach aches; you pout, feel despair and cry. Or an alarming news story triggers your “fear neurons,” so your heart races; you freeze and feel a flash of dread.
Such characteristics are thought to be the unique biological “fingerprints” of each emotion. Scientists and technology companies spend enormous amounts of time and money trying to locate these fingerprints. They hope someday to identify your emotions from your facial muscle movements, your body changes and your brain’s electrical signals
Of all the findings in behavioral science, the most significant may be "loss aversion," the idea that people dislike losses a lot more than they like equivalent gains. Loss aversion can create big trouble for businesses and investors.
Founders of the first ever empathy museum are calling for a revolution of human relationships. Here's how you can help.
You’ve probably heard the the saying, “Never judge a man until you have walked a mile in his shoes.
These wise words are the inspiration for the world’s first Empathy Museum, which I’m about to launch in London as part of the Totally Thames festival. Forget all those dusty museums with exhibits behind glass cases: this is different. The Empathy Museum invites you to experience and understand what it’s actually like to be another person, so you can look at the world through their eyes.
The Internet has introduced a golden age of ill-informed arguments. You can't post a video of an adorable kitten without a raging debate about pet issues spawning in the comment section. These days, everyone is a pundit.
But with all those different perspectives on important issues flying around, you'd think we'd be getting smarter and more informed. Unfortunately, the very wiring of our brains ensures that all these lively debates only make us dumber and more narrow-minded. For instance ...
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