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iPhone 5c review: The other high-end iPhone

iPhone 5c review: The other high-end iPhone | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
Apple took the wind out of a lot of sails when it unveiled the iPhone 5c earlier this month. It's not that the device itself was disappointing — quite the contrary, in fact. Apple's new iPhone 5c i...
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Apple took the wind out of a lot of sails when it unveiled the iPhone 5c earlier this month. It’s not that the device itself was disappointing — quite the contrary, in fact. Apple’s new iPhone 5c is exactly what we were expecting it to be after months of rumors and leaked parts. In a nutshell, it’s an iPhone 5 wrapped in a new plastic shell that comes in five bright new colors. But of course there is much more to Apple’s colorful new smartphone than meets the eye. While some pundits spent days following the 5c’s unveiling discussing how much of a departure it is from the Apple of old, that notion really couldn’t be any further from the truth. In fact whether or not Apple itself knew this when it first debuted the iPhone back in 2007, the iPhone 5c was an inevitability.

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Apple Falls Behind Samsung In Global Internet Usage On Smartphones, Pointing To A Low-Cost iPhone Challenge | TechCrunch

Apple Falls Behind Samsung In Global Internet Usage On Smartphones, Pointing To A Low-Cost iPhone Challenge | TechCrunch | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
Today, StatCounter -- the research group that tracks Internet usage by browser, platform and device, among other things -- has released some numbers that indicate that while Apple continues to keep its traditional lead as the most-popular brand for...
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INGRID LUNDENMonday, September 9th, 201324 Comments

StatCounter — the research group that tracks Internet usage by browser, platform and device, among other things — has released some numbers that indicate that while Apple continues to keep its traditional lead as the most-popular brand for mobile Internet browsing in certain markets, globally, Samsung is now leading the pack — not just because it comes in first in markets like Western Europe and South America, but also because of its strong showing even in markets where Apple is ahead.

The news comes as many accounts point to Apple working on a new, less-expensive version of the iPhone, which could be announced at the company’s big event tomorrow. Some believe a cheaper iPHone will be used to gain more headway among more price-sensitive consumers — both in the U.S. and emerging markets like China — who have shied away from its flagship iPhone models because of high prices.

If true, it could not come a moment too soon. StatCounter notes that in the month of August, Samsung worldwide accounted for 26.59% of Internet use on mobile devices, compared to 23.39% for Apple. Interestingly, while Nokia has really taken a nosedive when it comes to recent smartphone sales and is recovering but only slowly, the devices that it does have in use in the market — smartphones as well as feature phones with Internet access — have kept the company in a strong third position. It accounted for 21.66% of mobile Internet traffic in the month of August.

 
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Apple announces iPhone 5C in bid to battle Android at lower price points

Apple announces iPhone 5C in bid to battle Android at lower price points | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
Apple's iPhone lineup is the most popular smartphone line on the planet but Android's overall volume lead continues to grow, thanks in large part to dirt-cheap smartphones selling in droves in emer...
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1:24 PM

Apple’s iPhone lineup is the most popular smartphone line on the planet but Android’s overall volume lead continues to grow, thanks in large part to dirt-cheap smartphones selling in droves in emerging markets.

While Apple has no plans to do battle in the sub-$100 price range, of course, the company on Tuesday unveiled the brand new iPhone 5C in an effort to stir up some excitement at the mid-range price level. The 16GB iPhone 5C will cost $99 with a two-year carrier service agreement while the 32GB 5C will cost $199 with a two-year contract. Without a contract, the 16GB iPhone 5C will sell for $550 and the 32GB 5C will sell for $650.

 

In line with countless leaks and rumors, the new iPhone 5C is basically an iPhone 5 wrapped in a colorful new plastic housing. But unlike the iPhone 5, which starts at $650 before subsidies, the iPhone 5C is far more attainable for consumers in emerging markets and those who aren’t looking to spend top dollar for a smartphone but still want something fresh and new.

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China Mobile said to have 'all the power' in iPhone negotiations

China Mobile said to have 'all the power' in iPhone negotiations | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
It looks as though Apple will get to sell its iPhones on the world's largest carrier, but at what cost? Bloomberg reports that Apple seems to be losing the contest of wills with China Mobile and wi...
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It looks as though Apple will get to sell its iPhones on the world’s largest carrier, but at what cost? Bloomberg reports that Apple seems to be losing the contest of wills with China Mobile and will likely have to make some significant concessions if it wants the company to carry its new low-cost iPhone 5C and other devices. The issue here is that Apple’s sinking smartphone market share in China has put it in a position where it needs China Mobile much more than China Mobile needs Apple. Or as ACI Research CEO Edward Zabitsky tellsBloomberg, ”in this relationship, China Mobile has all of the power.”

 

So what will Apple have to give up to strike a deal with China Mobile? The upcoming iPhone 5C, which should be more affordable to China Mobile’s customers and which won’t require high carrier subsidies, should certainly help. But that alone may not be enough — Hong Kong-based HSBC analyst Tucker Grinnan tells Bloomberg that China Mobile way want a cut of Apple App Store revenue in exchange for selling the iPhone, which would certainly take a bigger bite out of Apple’s revenues.

 

This is clearly not an ideal situation for Apple, which has traditionally dictated the terms to carriers who want to sell its mobile devices, but the company may not have much of a choice if it wants to have a significant presence in China. The rise of low-cost Android phones not only from Samsung but from upstart vendors such as Xiaomi means that China Mobile is ready to move on without the iPhone if Apple doesn’t bring its demands down.

 
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Major Wall Street firm holds off on BlackBerry 10 upgrade amid sale rumors

Major Wall Street firm holds off on BlackBerry 10 upgrade amid sale rumors | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
BlackBerry had better decide on whether it's going to pursue any "strategic alternatives" pretty soon. Bloomberg reports that rumors of a potential sale of BlackBerry have spooked Morgan Stanley fr...
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Is Twitter the next big mobile commerce powerhouse? - Mobile Marketer - Social networks

Is Twitter the next big mobile commerce powerhouse? - Mobile Marketer - Social networks | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
In a sign that Twitter is looking to extend its mobile and social weight to commerce in a potentially significant way, the company recently hired its first ever head of commerce.
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Twitter this week named Nathan Hubbard, who was previously CEO of Ticketmaster, to head up its commerce strategy. With mobile commerce sales continuing to grow quickly and social an increasingly important part of the purchase decision making process for many consumers, Twitter has strong potential to grab a slice of the pie if it executes well.

“At face value, Twitter provides an exceptionally powerful mobile platform uniquely positioned to help both drive and socialize commerce activities,” said Gian LaVecchia, managing partner and U.S. digital practice lead at MEC, Mayville, WI.

 

 

“We’ve already witnessed some of the fantastic commerce activations American Express launched on Twitter; simple, yet effective solutions which, I believe, were intentionally designed for mobile engagement,” he said. “Moving forward, I imagine we’ll see a continued evolution of the model with Twitter providing a dynamic creative canvas that will help quickly shift the engagement equation from conversation and social sharing to more ROI-focused commerce activities.

“Of course, understanding Twitter’s massive data pipeline one can easily imagine how the social/interest graph will come into play with personalized recommendation engines and social shopping incentives."

 

Retailer partnerships


Twitter has said it is looking to partner with retailers and payment providers as it pursues its commerce strategy as opposed to trying to create a standalone commerce solution.

 

These players are likely to be eager to partner with Twitter given the social networks significant user base and the opportunity this will provide to learn about how mobile, social and commerce are converging.

“When you look at the number of users on Twitter, that’s where the potential comes in for this to be a big play,” said Jeffrey Green, director of the emerging technologies service at Mercator Advisory Group, Maynard, MA. “Whether it becomes a competitor to others in the space, that is a big hill to climb.

 

“Look at how long it took PayPal to grow,” he said. “PayPal is partnering with existing players, and in that sense, Twitter is smart to do that.

“These players have an understanding how payments works, the partnerships necessary, the nuances of payments that aren’t always clear to newcomers. There are a lot of things that go on in the background that aren’t obvious. Partnerships are important.”

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Reports: Apple will offer trade-ins for new iPhone

Reports: Apple will offer trade-ins for new iPhone | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
For the first time Apple stores will soon let iPhone owners trade in their old phones for credit toward a new one, according to multiple reports. (Apple reportedly launching an iPhone trade-in program.
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(CNN) -- For the first time Apple stores will soon let iPhone owners trade in their old phones for credit toward a new one, according to multiple reports.

According to Apple-centric blog MacRumors, several sources say Apple store employees are currently being trained on the new program, which could go into effect around Apple's September 10 event, when new iPhones are expected to be introduced. That would let iPhone owners exchange their older handsets for an iPhone 5S, or whatever the new phone is called.

In June, Bloomberg quoted unnamed sources saying that Apple was working with recycling company Brightstar and that trade-ins could be refurbished by Apple and resold in emerging markets throughout the world.

During Apple's most recent earnings call, CEO Tim Cook said he was "not opposed" to in-store trade-ins.

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Samsung’s Mega likely to give big boost to app advertisers - Mobile Marketer - Manufacturers

Samsung continues to bet that bigger is better when it comes to mobile with its Galaxy Mega Phone. The phone could be particularly helpful for brands leveraging mobile advertising to drive app downloads.
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By Lauren Johnson

August 27, 2013

Samsing's Galaxy Mega

Samsung continues to bet that bigger is better when it comes to mobile with its Galaxy Mega Phone. The phone could be particularly helpful for brands leveraging mobile advertising to drive app downloads.

Samsung’s new Galaxy Mega Phone boasts either a 5.8-inch or 6.3-inch screen with 8GB or 16GB of memory, which is significantly bigger than the Galaxy Note II’s 5.5-inch screen size. Although the device might not be a game-changer for marketers already running multi-device campaigns, the new phone is the latest example of the line between tablets and smartphones blurring for both marketers and consumers.

“One very interesting aspect with this device is the ability to run two apps side-by-side,” said Sephi Shapira, CEO/founder ofMassiveImpact, Tel Aviv, Israel.

 

 

 

“From a marketing point-of-view, there are some very interesting opportunities with in-app advertising with that,” he said. “I think it could significantly improve the experience and increase conversion rates [on mobile advertising campaigns].”

 

Is bigger always better?


The Galaxy Mega phone measures 3.5 inches wide and 6.5 inches long. The phone is the latest example of how Samsung is betting on consumers increasingly wanting bigger devices that blend a phone and tablet together, dubbed a phablet.

 

The devices let consumers run two apps at the same time next to each other, which could be particularly interesting for brands that use mobile advertising to drive app downloads.

 

For example, consumers that are browsing within an app can click on an ad that promotes a download and automatically download and open the promoted app without leaving the experience that they are already interacting with.

 

Other manufacturers have also aimed to differentiate themselves with multitasking apps and tools.

 

For example, Microsoft pitted the Windows 8 Asus VivoTab Smart tablet against the iPad in an advertising campaign earlier this year (see story).

However, Microsoft’s market share is far less than both Apple's and Samsung’s and is therefore not likely to catch the eye of many marketers.

Apple is also revamping its new operating system, iOS7, with a control center feature that gives consumers quicker access to frequently-used apps, which is aimed at streamlining multitasking.

 

However, iOS still controls the majority of valuable ad impressions, according to Scott Michaels, executive vice president at Atimi Software, Vancouver, Canada.

 

Therefore marketers should be prepared for ad spend to not completely shift from iOS.

 

“While the user base for Android is still growing so quickly, the value of an Android user is still lower than that of an iOS user,” he said.

“To clarify, your spend on Android is going to be higher now, as you will have your impressions consumed due to the larger user base, but the value of that impression is still not on par with iOS campaigns.”

 
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Apple reportedly has no plans to launch a black iPhone 5C

Apple reportedly has no plans to launch a black iPhone 5C | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
Apple clearly appears to be sticking with the black and slate color option on the iPhone 5S despite a few hints that it was moving toward lighter colors. Where the iPhone 5C is concerned, however, ...
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1:15 PM

Apple clearly appears to be sticking with the black and slate color option on the iPhone 5S despite a few hints that it was moving toward lighter colors. Where the iPhone 5C is concerned, however, it looks like Apple is indeed looking to keep things bright. Photos of what appeared to be a black iPhone 5C emerged for the first time earlier this week, and there’s a reason we hadn’t seen the handset in black before: the device pictured was a fake purchased from online mobile parts and accessories retailer TVC-Mall.com. Sonny Dickson later reported that according to his anonymous sources, Apple has no plans to launch a black iPhone 5C. Instead, it will stick to the five colors we’ve seen leak dozens of times already: white, blue, pink, yellow and green. Apple’s iPhone 5C is expected to be unveiled on September 10th ahead of a September 20th release alongside the iPhone 5S.

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Instagram To Developers: Don’t Use ‘Insta’ Or ‘Gram’ In App Names - AllFacebook

Instagram To Developers: Don’t Use ‘Insta’ Or ‘Gram’ In App Names - AllFacebook | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
Facebook went through a phase around 2010 when it sought to discourage other social Internet companies from using the terms “Face” and “Book” in their names, and now its photo-sharing network, Instagram, appears to be doing the same for “Insta” and...
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David Cohen on August 20, 2013 10:35 AM

Facebook went through a phase around 2010 when it sought to discourage other social Internet companies from using the terms “Face” and “Book” in their names, and now its photo-sharing network, Instagram, appears to be doing the same for “Insta” and “Gram.”

 

TechCrunch reported that Instagram updated itsbrand guidelines to include the following rule:

 

Don’t combine any part of the Instagram brand with your name, marks, designs or generic terms.

 

Instagram has also begun emailing developers of existing applications that violate that rule, asking that they make changes “within a reasonable period,” and Luxogram shared the following email with TechCrunch:

We appreciate your interest in developing products that help people share with Instagram. While we encourage developers to build great apps with Instagram, we cannot allow other apps to look like they might be official Instagram apps or endorsed or sponsored by us.

 

As we hope you can appreciate, protection of its well-known trademarks is very important to Instagram. For example, it has always been against our guidelines to use a name that sounds or looks like “Instagram” or copies the look and feel of our application. Similarly, as we have clarified in the new guidelines, use of “Insta” and “Gram” for an app that works with Instagram is harmful to the Instagram brand. It is important that you develop your own distinctive branding for your applications, and use Instagram’s trademarks only as specifically authorized under our policies.

Besides Luxogram, other affected apps

include Statigram, Webstagram, Gramfeed, Instadrop, and Instagallery.

Readers: Should the developers of these apps have to rebrand them, or are terms like “Insta” and “Gram” generic enough, as was the argument a few years back with “Face” and “Book?" 

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Webby Connect Wants To Know…

Webby Connect Wants To Know… | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
We asked and you answered.  


Last week we asked our readers a few questions about the importance of mobile to daily life.  Well, the results are in and here’s what you had to say.  Thanks to all who participated.
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Samsung exec: Anti-iPhone ads helped us ‘really mess with the order of things’

Samsung exec: Anti-iPhone ads helped us ‘really mess with the order of things’ | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it

Samsung went after Apple in a major way last September when it unleashed its 'The Next Big Thing Is Already Here' ad campaign for the Galaxy S3. The ads, which poked fun at Apple and its then-newly-launched iPhone, garnered praise for their style, and today a top Samsung executive has spoken of the significance of the initiative.

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In an interview with AdNews, Samsung Australia’s chief marketing officer Arno Lenior called the series a tipping point (yes, it’s a long quote, but bear with us):

That really did mark quite a tipping point for us globally. We were able to tell a cheeky story – if you think about it, we’re a Korean company starting to really mess with the order of things.

 

We’ve been able to do some good things from that [campaign]. The interesting thing about it from my perspective is that some of it is not the best work you’ve ever seen, some of it is the best work you’ve ever seen, but it’s getting people talking, that’s what I really love about it.

You’ve got fanboys after fanboys going, ‘You can’t put that out there’, and then the Samsung fans saying, ‘Yes, you can’, and they’re starting to have that conversation, which is brilliant. So that piece of content has been amazing for us, both globally and here in Australia.

Lenior claims Samsung is still the challenger, despite a dominant presence in a number of segments — including smartphone and overall mobile handset shipments. That’s something he puts down to the company’s “state of mind” and desire to grow its brand and challenge its rivals.

 
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BlackBerry : la déchéance... jusqu'à la vente ?

BlackBerry : la déchéance... jusqu'à la vente ? | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
Le fabricant canadien poursuit sa descente aux enfers. Il réfléchit désormais à un rachat et à se retirer de la Bourse.
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La chute n'en finit plus pour BlackBerry. Depuis l'arrivée de l'iPhone d'Apple en 2007, le fabricant canadien de smartphones ne cesse de s'enfoncer. A tel point que BlackBerry a annoncé officiellement, ce lundi 12 août, une réflexion sur une potentielle vente de l'entreprise. Le Canadien dit avoir mis en place un comité spécial "afin d'explorer des options stratégiques pour augmenter sa valeur [...] Ces options pourraient inclure, parmi d'autres, des possibles sociétés communes, des partenariats ou des alliances stratégiques, une vente de l'entreprise ou d'autres possibles transactions."


Une annonce forte, saluée à la Bourse de New York par une hausse de 6,66% de l'action BlackBerry à 9,76 dollars, qui sonne comme une confession des difficultés du fabricant. Flashback.

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Tablettes en France : le bilan devrait se ternir dès 2014

Tablettes en France : le bilan devrait se ternir dès 2014 | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
Les tablettes ont rapporté 125% de chiffre d'affaires en plus au 1er semestre 2013, quand le PC est lui sous pression, mais pas éclipsé malgré tout.
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Le marché des solutions mobiles, matérielles, se portent bien en France. Du moins à condition de cumuler les ventes et de surtout intégrer les résultats du segment des tablettes. Au premier semestre 2013, GFK observe une augmentation de 28% en volume sur le marché Français.

Mais cette croissance tient exclusivement à la croissance très rapide des ventes de tablettes. L’institut parle de croissance « explosive » du chiffre d’affaires sur la période : +125%. GFK maintient donc sa prévision de ventes pour cette année : 6 millions d’unités, soit un peu plus de 66% de hausse par rapport à 2012.

 

Le PC pèse 2/3 du chiffre d'affaires du marché 


Ils devraient donc se vendre dès cette année en France, auprès du grand-public, plus de tablettes que de PC : 6 millions donc contre un peu moins de 5 millions pour les PC (3,9 millions de PC portables, 250.000 netbooks et 750.000 PC de bureau).

 

Une situation qui s’explique notamment par le net repli des ventes de PC dans l’Hexagone : -11% au 1er semestre 2013. La situation est cependant contrastée d’un segment à l’autre.

 

Si le PC de bureau chute de 21%, le netbook, déserté par les fabricant, a perdu lui la moitié de sa taille (680.000 unités en 2012). En revanche, le PC portable, le plus important, fait de la résistance (-1%). Et cela devrait se confirmer sur l'ensemble de l'année (+1,3%).

 

Une tablette coûte en moyenne 125 euros de moins qu'en 2012 

« Le marché continue de bénéficier du phénomène de rééquipement des PC dans les foyers français et de la complémentarité avec la tablette » avance GFK pour justifier cette tendance. Non la tablette n’occulte pas totalement le PC ou ne se substitue à lui.

 

Ventes de tablettes en France (millions)Ventes detablettesen France(millions)2010201120122013 (prévision)02468Source GFK - via ZDNet.fr/chiffres-cles 

 

Le cabinet rappelle d’ailleurs que « le PC continue de dominer en chiffre d’affaires, pour représenter jusqu’à deux tiers du chiffre d’affaires sur le premier semestre 2013. » Et cette situation devrait encore s’accentuer. Le marché des tablettes souffre en effet d’une faiblesse : le fort et permanent recul du prix, le principal argument de ces terminaux.

Au 1er semestre, le prix moyen d’une tablette a reculé de 32%. Sur un an, cela représente 125 euros de moins à l’achat. Certes cela tire les ventes, mais présente en parallèle un risque de « destruction de valeur ».

 

 

 
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Twitter jumps ahead of Facebook with targeted display advertising - Social networks - Mobile Marketer

Twitter jumps ahead of Facebook with targeted display advertising - Social networks - Mobile Marketer | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
While much of the talk about mobile and social advertising has been around native solutions, Twitter’s acquisition of MoPub steers the company in another direction that positions it more heavily in display.
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September 11, 2013

Twitter looks to build advertising strategy

While much of the talk about mobile and social advertising has been around native solutions, Twitter’s acquisition of MoPub steers the company in another direction that positions it more heavily in display.

The acquisition of MoPub will help Twitter build out the advertising business on its real-time bidding mobile and desktop platforms. Although mobile display advertising has its own set of challenges, marketers may be more comfortable advertising with Twitter as advertisers put more of an emphasis on cross-device campaigns.

“This is a very big step for Twitter,” said Dave Martin, senior vice president of media at Ignited, El Segundo, CA. “It takes them out of the native advertising business and into the business of mobile display advertising. 

 

 

 

“It is a big jump ahead of Facebook in terms of ad products and targeting,” he said. “The mobile display ecosystem is still in its infancy, and this move gets them ahead of Facebook in terms of what they can offer advertisers broadly across the mobile landscape.”

Real-time mobile
Twitter cites the increase in mobile usage and programmatic buying as the reason behind the acquisition, per a blog post from the company.

MoPub’s technology allows advertisers to manage inventory and optimize different sources of advertising via one product. MoPub will continue to operate its own services despite the acquisition.

Terms of the deal were not announced, but according to an article published by Techcrunch, Twitter paid $350 million in stock for the company.

The story also reported that Millennial Media was interested in snatching up MoPub in a bid to build up the mobile ad network’s focus on real-time bidding, which Millennial took one step towards with its acquisition of Jumptap last month (see story).

MoPub will give Twitter the ability to match buyers and sellers to purchase automated inventory on sites and applications outside of Twitter, and with the company’s trove of data on users, the opportunities for targeted mobile advertising is significant.

MoPub’s clients include Flixster, OpenTable and WordPress.

“Acquiring MoPub instantly puts Twitter into the conversation about targeting mobile display ads, whereas before advertisers really only considered Twitter an effective native advertising and publishing platform,” Mr. Martin said.

“They’ll also be able to track ROI for advertisers better than they’ve been able to in the past and will have a more well-rounded suite of ad products that better matches what many mobile advertisers are looking for,” he said.

 
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Mobile’s growth coincides with shift to in-house agencies - Mobile Marketer - Advertising agencies

Mobile’s growth coincides with shift to in-house agencies - Mobile Marketer - Advertising agencies | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
Marketers are increasingly bringing work in-house that was traditionally farmed out to external agencies in part because those agencies are not moving quickly enough to embrace mobile.
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Marketers are increasingly bringing work in-house that was traditionally farmed out to external agencies in part because those agencies are not moving quickly enough to embrace mobile.

A new report from the Association of National Advertisers found that 58 percent of marketers are currently using in-house agencies, a 16 percentage point increase from 2008. Much of the shift is being driven by growing internal expertise in areas such as mobile and social as well as the need for greater cost efficiencies and quicker turnaround times.

“We all know that mobile is the medium of the future and the present,” said Bob Liodice, president and CEO of the ANA, New York. “ It isn’t about television sets in your living room, it is about a device that is going to be planted to your being.

 

 

 

“Are the agencies ready for that?,” he said. “Do they understand how to work through a screen strategy that includes mobile, television and maybe the Internet. Well, maybe not.

“And that is where the questioning is taking place and that is why there is this substantial shift in the amount of in-house agencies that the marketers are having.”

 
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Ce que le rachat de Nokia par Microsoft va changer

Ce que le rachat de Nokia par Microsoft va changer | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
L'acquisition du deuxième fabricant mondial de téléphones par le géant américain des logiciels transforme le visage des deux groupes, mais changera-t-il la donne dans l'univers des appareils connectés ?
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Mobile-to-store: lier stratégie multicanale et comportement d'achat - Vincent Dutot - , Marketing interactif, Stratégie e-business

Mobile-to-store: lier stratégie multicanale et comportement d'achat - Vincent Dutot - , Marketing interactif, Stratégie e-business | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
Géolocalisation, géolocalisation sociale, RoBo, RoPo... des termes que nous entendons de plus en plus et pour autant le mobile to store a du mal à se généraliser.
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De plus en plus, les marques et les enseignes évoluent vers des stratégies cross-canal qui mêlent points de vente traditionnels et nouveaux outils web. Ainsi, l’évolution du trafic online vers un trafic offline devient un point crucial pour de nombreuses entreprises. Partant de l’idée que les points de ventes physiques sont le canal d’achat préféré de la majorité des consommateurs, on observe alors l’émergence du concept de Web-to-Store incitant les internautes à se rendre en magasin.

 

Et cela se comprend quand on sait que 92% des achats sont effectués en magasin physique et que 70% des consommateurs font des recherches préalables sur Internet!!!!

 

Ce postulat a été le point de départ d’une étude réalisée sur le shopping géolocalisé et l’impact du mobile-to-store sur le comportement d’achat (étude menée par deux de mes étudiantes : Julia Calabrese et Clémentine Gruet – merci à elles).

 

On le sait, le processus « pré-achat » est très souvent celui réalisé sur le Web. Cette tendance est aussi connue sous le terme « RoBo » (Research Online, Buy Offline), nom inventé en 2007 par des ingénieurs de Yahoo Research qui ont découvert que la publicité en ligne et le chiffre d’affaires en point de vente physique étaient liés. Le terme « RoPo » (Research Online, Purschase Online) est également utilisé et qualifie le même phénomène mais fut inventé par Google en 2008 pour se différencier. Dans ce contexte, le Web vise à guider les consommateurs vers les lieux de ventes physiques et le web-to-store devient une préoccupation au centre de la stratégie de communication des enseignes.

 

La géolocalisation mobile va intervenir pour inciter l’achat (je passe devant une boutique et je reçois instantanément un SMS promotionnel) et permet d’assurer la transition mobile-to-store. Cet outil peut également proposer un aspect « social » aux utilisateurs en leur donnant la possibilité de se géolocaliser via des réseaux sociaux. On parle alors de « géolocalisation sociale ». Et à ce titre les principaux réseaux sociaux ont compris l’importance de leurs plateformes pour générer une intention (ou un acte d’achat) : citons ainsi à Facebook avec son Places on Deals (les bons plans locaux)

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CHART OF THE DAY: Android Users Love Big Screen Phones

CHART OF THE DAY: Android Users Love Big Screen Phones | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it

Android users are choosing big screens for their smartphones, says Kantar Worldpanel ComTech, which surveys U.S. smartphone users.

Not that they have much of a choice, since that's all that's made by Android phone makers nowadays. Still, we doubt Samsung and HTC would only make big phones if people weren't buying them.

It's interesting to think about Apple's 4-inch iPhone in this context. The vast majority of Android users have big screens. It's weird that Apple doesn't offer a bigger iPhone. 

 

 



Read more: http://www.businessinsider.com/chart-of-the-day-android-users-love-big-screen-phones-2013-8#ixzz2dHA4Ue32

Mobile Affiliate Network - Wister 's insight:

40% of users have phones 4.5-4.9-inches big.

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Infographic: The Social Media Generation Gap - Mobile Marketing Watch

Infographic: The Social Media Generation Gap - Mobile Marketing Watch | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
Infographic: The Social Media Generation Gap Mobile Marketing Watch Infographic The Social Media Generation Gap Infographic: The Social Media Generation Gap According to freshly published research from NextAdvisor, there's quite the generation gap...
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Following lackluster debut, BlackBerry Q10 finally hits Sprint this Friday

Following lackluster debut, BlackBerry Q10 finally hits Sprint this Friday | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
BlackBerry lost $84 million and 4 million subscribers during the May quarter despite the launch of the highly anticipated BlackBerry Q10 smartphone. The Q10 was BlackBerry's first BlackBerry 10 pho...
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11:00 PM


BlackBerry lost $84 million and 4 million subscribers during the May quarter despite the launch of the highly anticipated BlackBerry Q10 smartphone. The Q10 was BlackBerry’s first BlackBerry 10 phone equipped with a full QWERTY keyboard and industry watchers were expecting pent-up demand among BlackBerry loyalists and enterprise users to give the vendor a boost. The company’s struggles continued, however, and it has since announced that it isexploring a sale and other options to reverse course. In the meantime, additional carrier support is never a bad thing and Sprint on Monday announced the upcoming launch of BlackBerry’s flagship Q10 smartphone. Sprint’s version of the phone will become available this coming Friday, August 30th, and it will cost $199.99 on contract. The carrier’s full press release follows below.


BlackBerry Q10 Smartphone Available from Sprint Aug. 30 for $199.99 OVERLAND PARK, Kan. – Aug. 26, 2013 – The first 4G LTEBlackBerry® 10 smartphone from Sprint, the BlackBerry® Q10 smartphone, will be available Friday, Aug. 30, in direct ship sales channels, including Sprint Stores, Business Sales, Web Sales and Telesales at 1-800-SPRINT1, for $199.99 (excludes taxes and surcharges) with a new line or eligible upgrade and two-year service agreement.

“Our customers have anxiously awaited the arrival of the BlackBerry Q10 smartphone,” said David Owens, vice president-Product Development, Sprint. “Its best-in-class physical keyboard, productivity features, enhanced security capabilities and apps make it easy to be productive at work and connected to friends and family after hours. With the Sprint Unlimited, My Way and My All-in rate plans, our customers will be able to use the BlackBerry Q10 smartphone as it was intended, without worrying about silly data caps or overages.”

 

The BlackBerry Q10 smartphone customers who sign up for Sprint’s new Unlimited, My WaySM plan or My All-inSM plan are eligible for The Sprint Unlimited Guarantee. The Sprint Unlimited Guarantee gives customers unlimited talk (calls to any wireline or mobile phone), text and data while on the Sprint network for the life of the line of service1.

The new Unlimited, My Way rate plan features unlimited talk, text and data while on the Sprint network for as little as $80 per month (excludes taxes and surcharges). With the Unlimited, My Way plan, Sprint customers can also customize their wireless plan to meet their family’s needs, including mixing smartphones and basic phones, selecting their data options, and adding up to 10 lines all on the same account.

Sprint customers will see significant yearly savings compared to AT&T and Verizon with the new Unlimited, My Way plan. Customers can save $360 per year versus Verizon’s and AT&T’s comparable plan with only 4GB of data2.

Additionally, Sprint is offering smartphone customers the My All-in plan with unlimited talk, text and data while on the Sprint network and 5GB mobile hotspot usage for $110 per month (excludes taxes and surcharges)3.

 

For those customers wanting to use their BlackBerry Q10 smartphone from Sprint at work, the BlackBerry Q10 smartphone works with the new BlackBerry® Enterprise Service 10 introduced earlier this year. It provides advanced Corporate-level Enterprise Mobility Management (EMM) for Bring Your Own Device (BYOD) programs and Regulated-level EMM controls and settings for enterprise customers in government and other industries that require an advanced level of security, control and logging.

 

Built with precision and offering premium performance in a signature design, the BlackBerry Q10 smartphone combines BlackBerry’s best physical keyboard and a touchscreen with the power of the BlackBerry 10 platform to help you communicate and collaborate faster and more efficiently. The BlackBerry Q10 smartphone includes advanced hardware, communications and multimedia features, and provides long battery life that lets you confidently stay ahead and take action all day long.

The BlackBerry Q10 smartphone features a 1.5GHz dual-core processor, 2GB RAM, 16GB memory and microSD memory card slot that supports up to 32GB memory cards. It also offers a 3.1-inch Super AMOLED touchscreen display with capacitive multitouch navigation and four-row, full QWERTY keyboard.

Continuing the BlackBerry tradition of long battery life, the BlackBerry Q10 smartphone boasts a removable 2,100mAh lithium-ion battery with up to 12 hours talk time on the Sprint network. It also offers an 8-megapixel rear-facing camera with 1080p HD video recording and 2-megapixel 720p HD front-facing camera.

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Cross-device advertising commands growing portion of media spend: report - Mobile Marketer - Research

Cross-device advertising commands growing portion of media spend: report - Mobile Marketer - Research | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
One-third of digital media budgets will be allocated to cross-device campaigns this year, up from 24 percent last year and 19 percent in 2011, according to a new report from ValueClick Media and Greystripe.
Mobile Affiliate Network - Wister 's insight:

By Chantal Tode

August 16, 2013

Mobile plays key role in cross-device campaigns

One-third of digital media budgets will be allocated to cross-device campaigns this year, up from 24 percent last year and 19 percent in 2011, according to a new report from ValueClick Media and Greystripe.

The spend on cross-device campaigns that target the same users across smartphone, tablet and laptop devices is growing as marketers discover their effectiveness, with 75 percent saying they have seen increased effectiveness with cross-device campaigns. The study is based on a survey of 201 media buyers who spent at least $1 million on digital advertising and $500,000 on mobile advertising in the past 12 months.

 

“Consumers are living in a cross-device world,” said Kurt Hawks, general manager for Greystripe, San Francisco. “They’re jumping across PCs, smartphones and tablets to complete an activity, and therefore, marketing efforts need to reflect cross-device consumer behavior.

 

“Accordingly, 89 percent of the digital media buyers we surveyed consider it critical to target the same user across different devices, they know the importance of putting the consumer and their daily actions first to drive superior results,” he said.

“Our study also revealed that over three-quarters of marketer respondents value cross-device data for mobile targeting because it yields better results."

Marketers want cross-device data for mobile targeting

Separate budgets a hurdle


With 77 percent of marketers saying that cross-device targeting is important and 89 percent saying it is critical to target the same user across different devices, it is clear that interest is growing in cross-device advertising.

 

The interest in cross-device is growing as consumers use more devices to access the Web. According to the report, the average American consumer uses more than three devices to access the Web.

 

Consumers are also spending more time browsing via mobile devices, with one-third of digital media time now taking place on a smartphone or tablet.

Tracking cross-device behavior can help marketers better target their messaging, especially on mobile, with 76 percent of marketers saying they want cross-device data for mobile targeting.

 

However, one of the hurdles to cross-device advertising is that mobile, online and tablet budgets are managed separately, named by 28 percent of respondents.

 

“Almost 30 percent of media buyers said that mobile, online and tablets are managed as separate budgets, making it difficult to keep the consumer at the forefront of planning silos,” Mr. Hawks said.

 

“Respondents cited planning and buying team silos at agencies as obstacles to mobile advertising."

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Le passage au tout-mobile bouleverse le secteur du high-tech

Le passage au tout-mobile bouleverse le secteur du high-tech | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
Pour continuer d'exister, les grands groupes Internet ont dû suivre leurs utilisateurs sur les smartphones et les tablettes.
Mobile Affiliate Network - Wister 's insight:

Pour continuer d'exister, les grands groupes Internet ont dû suivre leurs utilisateurs sur les smartphones et les tablettes.

 

Fin juillet, la publication des résultats trimestriels de Facebook a marqué un tournant historique. Facebook a prouvé ce jour-là qu'il a réussi sa mutation vers le mobile. C'était pour lui une question de vie ou de mort. Introduit sur une valeur de 100 milliards de dollars en mai 2012, l'action a perdu rapidement la moitié de sa valeur car le géant vivait de publicité sur ses pages adaptées à l'Internetfixe et ne retirait pratiquement aucun revenu de la publicité sur mobile.

 

Pourtant à la pointe de la technologie, Facebook a été débordé par ses propres utilisateurs. En moins d'un an, 70 % de son milliard d'utilisateurs ont pris l'habitude de se connecter à Facebook via le mobile. Après un travail acharné, Facebook vient de prouver qu'il était capable de mettre en adéquation les attentes de ses utilisateurs avec un nouveau modèle économique basé sur le mobile. Aujourd'hui, Facebook a retrouvé une valeur de 100 milliards de dollars.

 

Depuis un an, tous les grands patrons du high-tech sont confrontés au même problème. Tous promettent que leur entreprise est désormais entièrement tournée vers le mobile. C'est la première fois dans l'histoire des technologies que les pratiques des utilisateurs devancent les offres des ingénieurs les plus brillants. Les usages se sont déplacés à une vitesse fulgurante. Plus de 25 millions de Français possèdent un smartphone, qu'ils consultent en permanence pour suivre l'actualité, aller sur les réseaux sociaux, partager des photos, jouer, regarder la météo ou trouver leur chemin. Le phénomène s'est encore accéléré depuis l'arrivée des tablettes, dont les ventes supplanteront celles des ordinateurs d'ici à deux ans. Or, en se ruant sur ces nouveaux équipements, les internautes ont eu tendance à délaisser leurs PC. Le trafic des sites Web français est ainsi en repli constant depuis un an, tandis que l'utilisation des applications explose, selon le spécialiste AT Internet.

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Samsung still crushing Apple in world's top smartphone market

Samsung still crushing Apple in world's top smartphone market | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it
On a global scale, Samsung is absolutely obliterating Apple right now in terms of smartphone sales. At last count, Samsung shipped between 72 million and 76 million smartphones last quarter while i...
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8:35 AM

On a global scale, Samsung is absolutely obliterating Apple right now in terms of smartphone sales. At last count, Samsung shipped between 72 million and 76 million smartphones last quarter while iPhone sales came in at 31.2 million units. Drilling down to the all-too-important smartphone market in China, new data from market research firm Strategy Analytics suggests Samsung’s domination continued there as well last quarter. Yonhap News Agency on Tuesday got its hands on Strategy Analytics’ data, which shows Samsung smartphone shipments climbing to 15.3 million units, good for 19.4% of the market. Meanwhile, Apple sold an estimated 3.4 million iPhones in China in Q2 2013, and its market share fell to 4.3% as a result. In the previous quarter, Samsung shipped an estimated 12.5 million smartphones for 18.5% of the market, while Apple sold about 6.1 million iPhones.

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Pyongyang dévoile son premier smartphone « made in Corée du Nord »

Pyongyang dévoile son premier smartphone « made in Corée du Nord » | Follow the mobile marketing trend with Wister www.wister.fr | Scoop.it

La Corée du Nord développerait son propre smartphone, baptisé « Arirang ». Mais de l’avis des spécialistes il serait conçu et construit en Chine. 

Mobile Affiliate Network - Wister 's insight:

Entre deux provocations à l’égard de ses voisins, la Corée du nord tente de montrer qu’elle est aussi une puissance indépendante en matière de technologie. Après voir révélé il y a plusieurs mois une tablette PC (« Achim » ) développée officiellement avec ses technologies propres, Pyongyang annonce désormais un smartphone « made in Corée du Nord .»

Baptisé « Arirang », du nom d’une chanson populaire coréenne, son existence a été révélée ce mardi par l’agence officielle KCNA après une visite de l’usine « May 11 Factory » effectuée ce week-end par le dirigeant nord-coréen Kim Jong-Un. Pendant la visite, le dirigeant a été informé des « performances, de la qualité et de l’emballage de ce téléphone décrit comme ayant « un écran tactile et un capteur photo avec beaucoup de pixels ».

Conçu en Chine, assemblé en Corée du Nord

Pour autant, tout comme pour la tablette « Achim », ce smartphone qui pourrait s’appuyer sur le système d’exploitation Android a vraisemblablement été conçu et fabriqué en Chine. D’ailleurs KCNA n’a diffusé que des photos montrant des ouvriers qui inspectent et empaquettent les téléphones. Aucune image de chaîne de production ou de montage n’est pour l’instant diffusée.

Reste à savoir comment ce spmartphone sera diffusé auprès d’une population qui vit coupé du monde e a développé ses propres structures de communication. Un réseau intranet intérieur existe depuis 2002, certaines agences gouvernementales ont leur propre site, et les téléphones portables ont été introduits en 2008, via une société conjointe avec la firme égyptienne Orascom. Les deux millions d’abonnés au téléphone portable (sur une population de 24 millions) peuvent ainsi s’appeler, mais pas téléphoner hors des frontières.

Mais toutes ces technologies sont réservée à une élite et 95% de la population ne possède ni ni portable ni intranet.

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