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Does Radio Still Matter?

Does Radio Still Matter? | Wiseband | Scoop.it
Radio is still a very effective medium in promoting the products and services of a business. Let us find out why it has never lost its touch.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 13, 2013 4:54 PM

Can't Agree - Radio Is The New Print
One of the inevitable results of increased control over our media consumption is the coming death of PUSH media. Despite the assurances and somewhat unfounded accolades this post claims for radio I don't see it. Radio is PUSHY and I find myself simply turning it OFF when all three stations I listen to go into a simultaneous commercial block.

The commercials are so SCREAMING LOUD and soulless that the medium doesn't seem to get it. Content is another problem. I listen to NPR and 3 variations of "classic rock" stations: soft classic rock, indy classic rock and screaming hard metal classic rock.

There is No THERE THERE
My biggest issue is not the SCREAMING or even the boring music  where one set doesn't seem to relate to the next. No my biggest issue is radio doesn't tell a story. Even on the station that has morning talk the story is always the same - some gross thing happened and isn't that funny until its sad.

No I am NOT amused. I AM captive as I drive to work, but that doesn't mean I don't have a CHOICE. We always have choices and radio exhausts my patience every time I try to give it more than a few fleeting minutes.

I remember not being able to get out of my car while listening to an NPR story. Not so much lately because I don't listen to NPR as much and because the web is where I get most of my stories.

Speaking of the web what is up with the fact that there are SO FEW URLs ever mentioned on the radio? The few URL mentions is like saying, "We are this island and you must swim to us and then stay with us". Yean not so much :).

Can Radio be retooled in a digital era? Maybe but I'm waiting for the first good example of HOW. Afraid I can't agree with the PRO RADIO slant of this post. Radio just seems LOUD and distracting. Sad since radio used to be my constant companion when I was selling bar soap for P&G and then candy for M&M's in update New York.

The web owns that space in my brain now. The web is where I find the stories that teach, entertain and that I want to share.

Daily Quotation's curator insight, August 14, 2013 9:37 AM

Radio will always matter. It is the delivery system that is always evolving. ~Sonny Melendrez

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La ville de Chambly lance sa webradio aujourd’hui | Le Parisien

La ville de Chambly lance sa webradio aujourd’hui | Le Parisien | Wiseband | Scoop.it

Disponible à partir d’aujourd’hui sur le site de la ville, Chambly radio émettra depuis le studio aménagé au sous-sol de la nouvelle école de musique, où le directeur d’antenne, Rémy Jounin (ci-dessus), a pris place depuis mars.

 

C’est la première du genre dans l’Oise, et même au-delà. A midi, Chambly radio commencera à émettre depuis son petit studio fraîchement aménagé (pour 30 000 €) au sous-sol de la nouvelle école de musique.
Elle sera disponible 24 heures sur 24 sur le site de la ville et via une app pour smartphone et sera animée par des bénévoles.


Via Nicolas Moulard - Actuonda
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Moving at the Speed of Creativity | Create an All-iPad Class Radio Show with AudioBoo, Bossjock, GoodReader, & SoundCloud

Moving at the Speed of Creativity | Create an All-iPad Class Radio Show with AudioBoo, Bossjock, GoodReader, & SoundCloud | Wiseband | Scoop.it

Do students in your classroom regularly create online “radio shows” to share information with parents and others? With more people than ever (over half of U.S. adults) owning smartphones capable of accessing Internet websites and playing digital audio files, classroom radio shows can potentially reach a larger percentage of your parents than ever. Common Core State Standards require that students improve their oral communication skills and also practice publishing digital content online. An Internet-based classroom radio show can be a “supervised stage” for your students to demonstrate as well as develop their oral literacy skills/fluency, share information about school learning and events, and also share about topics they’re interested in and therefore have high levels of intrinsic motivation to discuss...

 

Now it’s 2013, and iPads are among the most powerful and useful technology tools in many classrooms as well as homes. Today I recorded a fifteen minute screencast tutorial, demonstrating how to create an “all-iPad” class radio show. By “all-iPad” I mean a digital radio show which can be ENTIRELY recorded, edited, and published with an iPad. To do this, students and I used AudioBoo (the “classic edition” iPhone app running on iPads,) Bossjock, GoodReader, & SoundCloud with a self-hosted WordPress site. There are definitely many other ways to create and share classroom radio shows, but this is the best way I’ve found (so far) to create an iPad-only radio show with multiple spots / parts.


Via Nicolas Moulard - Actuonda
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Pandora Passes from 100 to 200 Million Users in 2 years - Personnalized Radio Everywhere | hypebot

Pandora Passes from 100 to 200 Million Users in 2 years - Personnalized Radio Everywhere | hypebot | Wiseband | Scoop.it
Pandora now has 200 million registered users in the U.S., according to number released by the company this morning. That's twice the 100 million registered users it had in July of 2011, six years after launch.

Via Nicolas Moulard - Actuonda
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Learn and network with the Internet Radio industry's top leaders at RAIN Summit Europe @ Brussel 23rd of May

Learn and network with the Internet Radio industry's top leaders at RAIN Summit Europe @ Brussel 23rd of May | Wiseband | Scoop.it

Internet radio executives from across Europe will meet in Brussels, Belgium on Thursday May 23rd for the 2nd annual RAIN Summit Europe organized by Kurt Hanson, publisher of “RAIN: Radio and Internet Newsletter”.

 

The pan-European conference will be a day-long event, including thought provoking panels and presentations, insightful speakers experts on various aspects of the field of streaming radio, and engaging networking opportunities. Executives from many different European countries will share thoughts and ideas on the future of radio in the digital world.

 

"Internet radio is an extremely fast-growing field,” said Kurt Hanson.  “In some countries, Internet radio listening now comprises up to 10% of all radio listening, and it is growing at the rate of 30 - 50% per year. It’s a delivery mechanism for radio that’s able to offer wide variety, incredible depth, and even personalization. And now in 2013 it’s coming quickly into the car as well!" 

 

For more information on the agenda and speakers, visit the RAIN Summit Europe website (http://summits.kurthanson.com/rainsummiteurope).

Register using Amiando : http://www.amiando.com/BKWZSPA or Eventbrite http://www.eventbrite.com/event/6051659677 and get a special 20% discount off of registration by entering the Actuonda's special promo code RSNM2013

 

For more information about the sponsorship opportunities, please contact Nicolas Moulard by mail : moulard@actuonda.com or by phone +34 699 248 200

 

Actuonda is exclusive representative for RAIN Summits in Europe and member of the Advisory Board.

 


Via Nicolas Moulard - Actuonda
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Digital Edition of the Audio Over IP 2013 eBook is Now Available | Radio World

Digital Edition of the Audio Over IP 2013 eBook is Now Available | Radio World | Wiseband | Scoop.it

It has been more than a decade since Radio World launched a series of essays on the topic of Internet Protocol for audio and data transport via Ethernet. In this new eBook, fifth in that series, Rich Rarey revisits the state of the art of IP frameworks, how products interact and what experts are saying on these key topics.


Via Nicolas Moulard - Actuonda
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Radio’s streaming listeners are less mobile.

Radio’s streaming listeners are less mobile. | Wiseband | Scoop.it
Why don't people listen to radio as much on streaming devices? New Triton Digital data from January shows broadcast radio streams split 80/20 in favor of listening on desktops.

It showed pureplays with a 70/30 split in favor of mobile listening, driven by Pandora.   However broadcast streams did see an 18% increase in mobile listening in January, which Triton says was the fastest growing sector of the month. Pureplay desktop and mobile listening remained relatively consistent at a 2% and 3% gain respectively.

 

Read Triton’s complete top 20 January ranker HERE.


Via Nicolas Moulard - Actuonda
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Key findings of the largest radio techsurvey in North-America by @jacobsmedia [infographic]

Key findings of the largest radio techsurvey in North-America by @jacobsmedia [infographic] | Wiseband | Scoop.it

According to Jacobs Media President Fred Jacobs, “Techsurvey9 shows that while gadgets and new media continue to occupy the headlines, radio’s ability to uniquely connect with consumers on their preferred platforms is the secret sauce for future success in the digital space.”  

Here some of the key findings:

Radio is making the transition to digital: Consumers are now accessing station content on digital channels. When asked to recall their last week’s listening to the station that sent them our survey, 14% of all respondents say they tuned in on computer and mobile streams, as well as other digital sources.  The younger the generation, the more reliance there is on digital platforms to enjoy broadcast radio.

AM/FM Radio still matters: The “emotional triggers” from 2012’s Techsurvey8 study are intact: listening to radio at work, mood enhancement, escape, and companionship.  And consumers continue to demand radio in their new cars, as well as rely on broadcast radio for new music and new artist discovery.

Pandora is a big player:  By far, Pandora continues to be the most popular pure-play Internet option, outstripping its competitors.  While Pandora is a force to be reckoned with on the mobile front, its main drawback is now its commercials, cited by a growing number of its listeners.  And even Pandora users continue to be significant consumers of broadcast radio.

Protecting The In-Car Listening Franchise:  More than half of all respondents say that most of their radio listening takes place in cars.  And now, more than one in ten (11%) drives a vehicle equipped with a “digital dash” system like Ford’s Sync, especially fans of Country, News/Talk and Sports radio.  

It’s about mobile – and mobility:  The three big stars of Techsurvey9 are smartphones, tablets, and the “digital dashboard.”  Each shows significant  increases in acquisition indicating that consumers are continuing to take their favorite content with them wherever they go.

Beyond Facebook:  Still the social media “big dog,” Facebook continues to be the ubiquitous platform for all format fans and generations.  But digging deeper, Techsurvey9 reveals strong pockets of users for “secondary social platforms,” including Twitter, Pinterest, Google+, and Instagram.  Year to year, PInterest has more than doubled in reach, with incredible strength among women.  And Snapchat is emerging as a choice among Gen Z – today’s teens.

Techsurvey9 results were gathered online from January 29-February 19, 2013.  Overall, 264 broadcast stations across the U.S. and Canada participated,  contributing 78,111 respondents. 

A series of format webinars has been scheduled.  You can find all the dates/times and registration information  by clicking here: 

http://www.jacobsmedia.com/techsurvey9/formatwebinars.asp


Via Nicolas Moulard - Actuonda
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2025 - Time Machine Experience 4 avril 2013

Une émission de radio, une revue des modèles de 2013, un récit prospectif, un atelier de construction de 2025, un passage dans la time machine direction 2025... (Time Machine Expérience, back in future en vidéo !


Via Thierry Defay, Nicolas Moulard - Actuonda
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Groundbreaking New Metrics Make Measuring Podcast Audiences Easy For Advertisers | Edison Research

Groundbreaking New Metrics Make Measuring Podcast Audiences Easy For Advertisers | Edison Research | Wiseband | Scoop.it

Launchpad Digital Media announced today the engagement of Edison Research to create standard metrics to measure the rapidly expanding audience from podcasts. Edison will collect and audit data from all Launchpad podcasts and generate monthly figures to show the scope and growth of the on-demand audio platform. Launchpad is a division of Norm Pattiz’s Courtside Entertainment Group and currently represents on-demand and streaming podcast programming that delivers over 90 million downloads every month.


Via Nicolas Moulard - Actuonda
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Study: Younger listeners stream as much as listen to radio | Digital Trends

Study: Younger listeners stream as much as listen to radio | Digital Trends | Wiseband | Scoop.it
A new report suggests that today's young music fans are moving away from physical ownership and traditional radio towards a streaming future.

Via Nicolas Moulard - Actuonda
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Le brief de la Battle Radio Factory - Offremedia

Le brief de la Battle Radio Factory - Offremedia | Wiseband | Scoop.it
Les 22 agences inscrites pour la prochaine Battle Radio Factory auront à plancher sur... le média radio. Et si à l'heure du «tout-à-l’image», la force de la publicité radio était justement qu'il n'y ait pas d’images ?

Via Nicolas Moulard - Actuonda
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Radio is Bad at Technology, but…

Radio is Bad at Technology, but… | Wiseband | Scoop.it
All right, let's just say it. Radio is really bad at technology.

 

Technology today is helping to broaden the definition of brands and transform them into experiences. In fact, the future of brands is as experiences across media and platforms.

But it begins with recognizing that your brand is more than your station and more than your stream – it’s the center of an experience that has less to do with the brand itself than the way it intersects with the lives of its consumers.

Because while radio may be bad at technology, radio can be superb at humanity.

 


Via Nicolas Moulard - Actuonda
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