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New way to empower the artist Sell your music on the web
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How The Rolling Stones use Facebook, Twitter, Pinterest & Google+

How The Rolling Stones use Facebook, Twitter, Pinterest & Google+ | Wiseband | Scoop.it
It’s time again for us to shine a light on how one of the world’s biggest brands use the four main social networks.

Via Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *
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Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s curator insight, May 23, 2013 5:20 AM

The Stones have a dedicated, global fan base, but they’ve still got to try and maximise their revenue by flogging concert tickets and merchandise.

With ticket prices what they are this is no easy task, particularly when targeting younger fans who won’t be as familiar with the band as older generations.

But social media allows them to bridge this gap to an extent and make the wrinkly rockers appear relevant and in tune with younger audiences.

So to find out exactly how they’re doing it, here’s a look at how The Rolling Stones use Facebook, Twitter, Pinterest and Google+...

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Social Media Automation: Carbon-copy culture doesn't work for bands

Social Media Automation: Carbon-copy culture doesn't work for bands | Wiseband | Scoop.it
Automation of social media activity is not without its price. Brands who automate too much risk appearing cold and inhuman, and can potentially lose followers and opportunities for engagement.

Via Mike Allton, MizWalidah
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Mike Allton's curator insight, April 29, 2013 12:23 PM

Thompson said that "anything worth doing is worth doing right" - and that's 100% true when it comes to social media. While there will continue to be debate on "right" methods and "best" methods, there is little debate over the wrong methods.

In other words, if you're using social media *wrong* than you may as well not be using social media.

I have received a lot of questions recently about how one might automate their social media activity and the bottom line answer is *don't!* Don't automatically share your blog posts. Don't automatically share other people's content. Invest the time needed to make your social media activity genuine and engaging and it will pay off.

There are certainly some instance where automation and tools are great, and I talk about a few of them in the post below. Are you doing any automating now, and if so, what are you automating and what tools are you using? Why or why isn't that OK?

Aleem Anwar's comment, April 30, 2013 9:27 AM
a great collection. www.freehotfashion.com
MizWalidah's curator insight, May 2, 2013 1:52 AM

I'm so glad someone is talking about the downside of having so many social sites to choose from and the rise of the automation sites to help you manage it all. Automation, as the article makes clear, is not the easy quick fix one might hope. Though a band shoudl have amusical identity throughout that can be localized to just logos, color selection, photos. But content is not something you should carbon copy and still hope to get the most out of being on several sites. You don't want to appear to be lazy when it comes to fan engagement.

 

Never take for granted to obvious patronization of fans. Don't appease them, please them with different cultural environments native to each social site your own. Don't have time to make new content? Liar! You already do, you just squeeze it all on one site and then carbon copy the content. The key is to partitiion content and then distribute. So if your Facebook page follows you on tour, then maybe your twitter page does so as well, but the details are more intimate or focused on one aspect of touring. My band goes on tour this Summer and Fall and I was thinking of starting a Pinterest page focused on hotel rooms. I live a bulk of my year in hotel rooms, where no two are ever the same. It may be my weird interest, but colletively illustrates the life of a band on the road.