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AOL met un terme à l’activité de sa plateforme musicale

AOL met un terme à l’activité de sa plateforme musicale | Wiseband | Scoop.it

AOL annonçait vendredi dernier lors d’une réunion interne l’arrêt immédiat de l’activité de sa division AOL Music. Dévoilée en direct par les employés sur Twitter, cette fermeture n’avait pas fait l’objet d’annonce officielle et n’a toujours pas été commentée par le groupe américain.

Face à la concurrence de Spotify ou Pandora aux États-Unis, AOL Music rejoint ainsi les rangs de MSN Music, fermé par Microsoft en 2006, ou encore des services de divertissements de Yahoo!, arrêtés en 2008. Yahoo! avait déjà, un an plus tôt, mis fin à l’activité de MusicMatch, son jukebox musical acquis en 2004 pour 160 millions de dollars.


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Groundbreaking New Metrics Make Measuring Podcast Audiences Easy For Advertisers | Edison Research

Groundbreaking New Metrics Make Measuring Podcast Audiences Easy For Advertisers | Edison Research | Wiseband | Scoop.it

Launchpad Digital Media announced today the engagement of Edison Research to create standard metrics to measure the rapidly expanding audience from podcasts. Edison will collect and audit data from all Launchpad podcasts and generate monthly figures to show the scope and growth of the on-demand audio platform. Launchpad is a division of Norm Pattiz’s Courtside Entertainment Group and currently represents on-demand and streaming podcast programming that delivers over 90 million downloads every month.


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Industry key players join forces to form first Audio Council | IAB UK

Industry key players join forces to form first Audio Council | IAB UK | Wiseband | Scoop.it
n acknowledgment of the growing significance of audio within the digital landscape, the Internet Advertising Bureau UK (IAB) announces the formation of its first Audio Council.

IAB councils, of which there are now 16, are made up of likeminded and passionate experts from all areas of the digital landscape, with a range of expertise and skill sets.

The Audio Council is represented by online pure players Spotify, YouTube, Myspace, Last.fm, BlinkBox and Mixcloud; media owners Absolute Radio, Bauer and Global Radio; audio creative specialists Red Apple Creative; market research specialist AudienceNet; and radio advertising and creative specialists RadioWorks and Maple Street Studios.

Given the importance of music to consumers’ digital experiences, the IAB anticipates sustained growth in the years ahead and felt that there was no better time than now to launch a dedicated working group for this sector.

The IAB Audio Council's three key aims are: 

To further educate the market; To help develop the future business models of the audio sector; To increase the value of the online audio advertising sector. 

A key output for the group in 2013 will be a research project in conjunction with AudienceNet designed to show the scale of the audience for online audio and to examine consumer attitudes to advertising within this growing space. 

The IAB will also be developing a new section on its website to feature case studies, research and videos designed to highlight the possibilities for brands looking to advertise in the online audio space. 

The Council will meet on a quarterly basis to build on a number of initiatives completed in 2012 including a white paper which examined how consumers feel about advertising within an online audio environment. 

The IAB’s Editorial Manager and Chair of the Council, Stuart Aitken, comments: “At the IAB we're always interested in working closely with key players of all sizes within sectors where we see great potential. Audio is one sector that we expect to experience enormous development in the coming months and years. 

"This group is represented by some of the most exciting companies in not just the audio space, but in the digital sector as a whole. I am looking forward to working with all of them in the coming year."


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Musique online: le site Beezik ferme volontairement ses portes - FrenchWeb.fr

Musique online: le site Beezik ferme volontairement ses portes - FrenchWeb.fr | Wiseband | Scoop.it

Le site de téléchargement de musique gratuite Beezik, lancé en juin 2009, ferme ses portes. Ce dernier, difficilement exportable à l’international pour des raisons liées aux exigences des maisons de disques françaises, ne correspond plus à la stratégie du groupe eBuzzing, présent à ce jour dans plus de 6 pays.


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