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Radio is still a very effective medium in promoting the products and services of a business. Let us find out why it has never lost its touch.
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Can't Agree - Radio Is The New Print One of the inevitable results of increased control over our media consumption is the coming death of PUSH media. Despite the assurances and somewhat unfounded accolades this post claims for radio I don't see it. Radio is PUSHY and I find myself simply turning it OFF when all three stations I listen to go into a simultaneous commercial block. The commercials are so SCREAMING LOUD and soulless that the medium doesn't seem to get it. Content is another problem. I listen to NPR and 3 variations of "classic rock" stations: soft classic rock, indy classic rock and screaming hard metal classic rock. There is No THERE THERE My biggest issue is not the SCREAMING or even the boring music where one set doesn't seem to relate to the next. No my biggest issue is radio doesn't tell a story. Even on the station that has morning talk the story is always the same - some gross thing happened and isn't that funny until its sad. No I am NOT amused. I AM captive as I drive to work, but that doesn't mean I don't have a CHOICE. We always have choices and radio exhausts my patience every time I try to give it more than a few fleeting minutes. I remember not being able to get out of my car while listening to an NPR story. Not so much lately because I don't listen to NPR as much and because the web is where I get most of my stories. Speaking of the web what is up with the fact that there are SO FEW URLs ever mentioned on the radio? The few URL mentions is like saying, "We are this island and you must swim to us and then stay with us". Yean not so much :). Can Radio be retooled in a digital era? Maybe but I'm waiting for the first good example of HOW. Afraid I can't agree with the PRO RADIO slant of this post. Radio just seems LOUD and distracting. Sad since radio used to be my constant companion when I was selling bar soap for P&G and then candy for M&M's in update New York. The web owns that space in my brain now. The web is where I find the stories that teach, entertain and that I want to share.
Radio will always matter. It is the delivery system that is always evolving. ~Sonny Melendrez