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Rescooped by Pascale Mousset from Fresh from Edge Communication
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How The Rolling Stones use Facebook, Twitter, Pinterest & Google+

How The Rolling Stones use Facebook, Twitter, Pinterest & Google+ | Wiseband | Scoop.it
It’s time again for us to shine a light on how one of the world’s biggest brands use the four main social networks.

Via Serge Dielens * Phygital Marketing Communication expert @ EdgeCommunication.be *
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Serge Dielens * Phygital Marketing Communication expert @ EdgeCommunication.be *'s curator insight, May 23, 2013 8:20 AM

The Stones have a dedicated, global fan base, but they’ve still got to try and maximise their revenue by flogging concert tickets and merchandise.

With ticket prices what they are this is no easy task, particularly when targeting younger fans who won’t be as familiar with the band as older generations.

But social media allows them to bridge this gap to an extent and make the wrinkly rockers appear relevant and in tune with younger audiences.

So to find out exactly how they’re doing it, here’s a look at how The Rolling Stones use Facebook, Twitter, Pinterest and Google+...

Rescooped by Pascale Mousset from E-Music !
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Facebook lance "Listening to" pour concurrencer le "NowPlaying" de Twitter...

Facebook lance "Listening to" pour concurrencer le "NowPlaying" de Twitter... | Wiseband | Scoop.it
Facebook lance une nouvelle option pour les fans de musique : Listening to - pour concurrencer son principal rival Twitter, et son fameux NowPlaying.

Via Christophe Peckeu
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