Wise Leadership
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Wise Leadership
The characteristics and development of wise leaders.
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Rescooped by Wise Leader™ from Just Story It! Biz Storytelling
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Storytelling, Empathy, and Generosity: Latest Brain Research

Storytelling, Empathy, and Generosity: Latest Brain Research | Wise Leadership | Scoop.it
Science proves the obvious: If you can put yourself in someone else's shoes, you're more likely to want to help them.

Via Karen Dietz
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Karen Dietz's curator insight, April 5, 12:50 PM

Here's a fascinating article exploring the link between empathy and generosity.

 

Now we've know for awhile that storytelling builds empathy between people, and that building storytelling skills means you are building your empathy muscles.

 

What we haven't yet linked through hard neorscience research was the effect of empathy on generosity to others. Now we have that research and the results.

 

Turns out the link is significant. This article shares the research and findings. Frankly, I'm glad I wasn't a test subject (you'll know why when you read the article).

 

As the researchers state, we now know what areas in the brain are involved in empathy and generosity -- and what happens in the brain when people are stingy. 

 

Read the article to find out more. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Wise Leader™ from Just Story It! Biz Storytelling
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Storytelling--The #1 Business Skill Of The Next 5 Years

Storytelling--The #1 Business Skill Of The Next 5 Years | Wise Leadership | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the

Via Karen Dietz
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Karen Dietz's comment, August 27, 2013 12:48 PM
Thank you David, Penelope, and Ron for your comments and insights!
Penelope's comment, August 27, 2013 10:37 PM
You're welcome, Karen. Thanks for sharing this great article. Loved it!
Rescooped by Wise Leader™ from Just Story It! Biz Storytelling
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The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | Wise Leadership | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.

Via Karen Dietz
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Karen Dietz's curator insight, October 21, 2013 12:50 PM

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).


He does a good job in laying that foundation.


I have two thoughts for readers as they check out this post:


1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.


2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.


Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 


Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

John Michel's curator insight, October 22, 2013 5:36 AM

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

Charlie Dare's curator insight, October 22, 2013 7:55 PM

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).

 

He does a good job in laying that foundation.

 

I have two thoughts for readers as they check out this post:

 

1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.

 

2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.

 

Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 

 

Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!

 

This review was written by Karen Dietz for the Just Story It curation on business storytelling"