Winning Digital Strategies

15 Infographics for 2012 that excel at presenting data to Marketers

We live in the age of data. The information collected by the world’s databases grows by an astounding 40% annually. How we collect, harness, and use this content shapes our lives — our work, our relationships, everything.

One way to make the fire hose of information more understandable is to use visual representations, which is why Infographics have taken the Internet by storm over the past few years.

Original Post: http://bit.ly/Jhm17o ;

There’s a huge focus on the big-picture aspect of understanding how businesses can best develop a social media plan and guidelines, let’s not overlook some basic and practical fundamentals that people will encounter day to day, like writing blog posts and making comments on posts.

You’d think it was pretty straightforward, right? Actually it is – your common sense will guide you best – but there are some key aspects to consider when posting online on a professional basis.

With that in mind, Dell has developed this handy Infographic for small to medium-size businesses to help their employees assess how to comment and respond effectively on behalf of their company, whether this is on a blog post, a tweet, a Facebook wall post, or anywhere else.

Original Post: http://dell.to/JyFWvT ;

You may also download Dell's Social Media Toolkit - A guide to how small and medium businesses can make the most of social media - http://bit.ly/JyGAcy ;

You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.

**Pinterest is now the third most popular site, just behind Twitter and Facebook [Experian Traffic Report-April 2012].

**Pinterest is now looking to go Global

**The demographics have also shifted to a more balanced gender viewship - 65% Female and 35% Male [ComScore March 2012].

Pinterest is growing in overall volume, becoming more gender balanced, increasing its age group range, and building out a global community. Much as Facebook and Twitter are a general part of your SEO/social strategy, so should Pinterest.

Value Of Pinning

Will this strategy necessarily bring massive boost for established brands or highly competitive keywords? Probably not!

Will this help diversify your backlink profile? Yes.

Does Google like fresh content from social sharing? Yes.

Is this an easy way to inject some fresh content and new social citation for your site? Yes.

If you create creative and interesting images, and have some influence on Pinterest, could something go viral? Yes.

Should companies and sites invest in using Pinterest? Absolutely!

Pinterest is becoming a major social medium to build your digital strategy around. Creating interesting and creative images to share with others is the key to success.

Original Post: http://bit.ly/KWiLgb ;

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