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Winning Digital Strategies
Understanding the key drivers for consumers digital purchasing and digital behaviors.
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[INFOGRAPHIC] 27 Proven Marketing Strategies For A Small Budget - SocialMeep

[INFOGRAPHIC] 27 Proven Marketing Strategies For A Small Budget - SocialMeep | Winning Digital Strategies | Scoop.it
In the infographic below, digital marketing agency Crawford and O’Brien illustrates 27 marketing strategies to “double traffic in under 30 days”...

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Jeff Domansky's curator insight, October 13, 2013 4:42 PM

Very actionable tips for better social marketing results.

Adelyn Picciani's curator insight, October 14, 2013 10:27 AM

Good graphic with some common sense approaches.

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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Winning Digital Strategies | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


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tonic ATX's curator insight, April 7, 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing

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Digital Marketing Trends Worldwide [INFOGRAPHIC]

Digital Marketing Trends Worldwide [INFOGRAPHIC] | Winning Digital Strategies | Scoop.it
Worldwide Digital Marketing Trends infographic, provides a comprehensive analysis of tools and technologies that will define...
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A Day In The Life Of The Internet – infographic

A Day In The Life Of The Internet – infographic | Winning Digital Strategies | Scoop.it

'There are close to two and-a-half billion people online around the world – this number has grown 566 percent since the year 2000 – and 70 percent of them use the internet every day. As you might imagine, with that kind of presence, which amounts to more than a third of the global population, quite a lot happens over the course of each 24 hours.

The Internet never sleeps.  Is it possible to even fathom the idea of any given moment without someone in the world being connected to the Internet for one reason or another?  It wasn’t that long ago that the Internet wasn’t even a thing, but anymore it’s something that we can’t do without.  ztake a look at “A Day in the Life of the Internet”...


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Martin (Marty) Smith's curator insight, May 22, 2013 1:58 PM

Think we are in the middle of a collaborative revoluton or what?

Taylor Mergele's comment, May 22, 2013 2:05 PM
Absolutely. I'm willing to admit that I'm a part of all of those statistics!
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Content Maketing : The game

Content Maketing : The game | Winning Digital Strategies | Scoop.it

Source : Socialears


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90% of Organizations Use Content in Marketing [INFOGRAPHIC]

90% of Organizations Use Content in Marketing [INFOGRAPHIC] | Winning Digital Strategies | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


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Steven Mallach's curator insight, May 15, 2013 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 2013 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 11:43 AM

90% of organizations use #Content Marketing....its not the future.

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26 Things to Note Before You Develop a Website – Infographic

26 Things to Note Before You Develop a Website – Infographic | Winning Digital Strategies | Scoop.it

If you are just getting started on the journey of developing your website, you may feel overwhelmed with all the things you need to figure out and plan before you even get started. There are definitely enough details to consider that it’s worth making a list so you don’t forget any of them. Or, instead of making your own list. This infographic from Pixaal showing the basic things to note before someone or company develop a website...


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Laser Focus Coaching's comment, April 25, 2013 5:53 PM
Great point Jayne.
Josie's comment, April 26, 2013 4:59 PM
Great points! I definitely would incorporate them into my workshops for entrepreneurs who may be just getting started or wondering why their site does not work!
AndySernovitz's curator insight, May 3, 2013 6:44 AM

There are definitely enough details to consider that it’s worth making a list so you don’t forget any of them. Or, instead of making your own list. This infographic showing the basic things to note before someone or company develop a website...

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How To Advertise On Pinterest [GUIDE]

How To Advertise On Pinterest [GUIDE] | Winning Digital Strategies | Scoop.it
As Pinterest continues its rapid growth, quadrupling from 9 to 40 million users in 2012, many businesses and marketers are struggling to maximize their brands' potential on the site.

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Ugo Brusegan's curator insight, March 12, 2013 7:54 AM

Un infografica sull'advertising in Pinterest, che trovo molto utile per il mercato turistico.

Mike Ellsworth's curator insight, March 13, 2013 2:33 PM

A good infographic on how to use Pinterest for advertising.

Mercor's curator insight, March 14, 2013 1:05 PM

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How Content Marketing Compares to Traditional Advertising [Infographic]

How Content Marketing Compares to Traditional Advertising [Infographic] | Winning Digital Strategies | Scoop.it

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Neil Wilkins's curator insight, February 15, 2013 12:31 PM

Content Marketing is THE focus for 2013. What do you think?

Mercor's curator insight, February 15, 2013 12:32 PM

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Claude De Geynst's curator insight, February 15, 2013 6:01 PM

51% des responsables marketing en B2B ont prévu d'augmenter leurs investissements en 'content marketing'...est-ce l'effet du buzz et bouche-à-oreille, ou le constat de sa pertinence sur les indicateurs de performance (génération et qualité des leads, visibilité, engagement, ventes,...)? La question est ouverte...

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The future of mobile in 2013

The future of mobile in 2013 | Winning Digital Strategies | Scoop.it
As 2012 is officially over and we've now welcomed in another year, we reached out to a few industry professionals to see what their thoughts are for the year ahead.

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An Inbound Marketing model for 2013 [New infographic] - Smart Insights Digital Marketing Advice

An Inbound Marketing model for 2013 [New infographic] - Smart Insights Digital Marketing Advice | Winning Digital Strategies | Scoop.it

t’s almost a year ago since we created our blueprint for content marketing infographic – and with so much conversation now around the converging of digital and ‘off-line’ media, the proliferation of mobile and the increasing popularity of marketers talking about paid, owned and earned media we wanted to update our blueprint for 2013.

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Content Marketing VS. Inbound Marketing: differences & convergence

Content Marketing VS. Inbound Marketing: differences & convergence | Winning Digital Strategies | Scoop.it

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sophiedesc's curator insight, September 28, 2013 2:07 PM

Does content marketing = inbound marketing?

Jerome D. Simon's curator insight, September 30, 2013 4:51 AM

le débat du moment sur le web, mais est ce important finalement de l'appeler de l'une ou l'autre façon? l'esprit de ces deux approches est pragmatique. le contenu est le pilier numéro un de l'inbound, mais que certains nomment content marketing leur démarche inbound marketing ne me choque pas, ce qui compte, in fine, c'est de vendre !

Morgan BANCEL's comment, September 30, 2013 5:17 AM
Pour moi le content fait partie intégrante de l'inbound de la même manière qu'entre la veille et l'intelligence économique
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5 Steps For Optimizing Your LinkedIn Company Page

5 Steps For Optimizing Your LinkedIn Company Page | Winning Digital Strategies | Scoop.it

Search And Social Meets Content And Influence

 

On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.

 

Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.

 

Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.

 

Read More: http://marketingland.com/5-steps-for-optimizing-on-linkedin-50318


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harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
UniqueWebsites's curator insight, September 10, 2013 5:13 PM

As with all other Social Media sites, use optimisation for your Linkedin Company Pages.

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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Winning Digital Strategies | Scoop.it

Content Marketing is the New SEO.

Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.

 

Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.


Via Lauren Moss
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Two Pens's curator insight, June 10, 2013 1:10 PM

Content marketing basics for beginners.

John Thomas's curator insight, February 12, 12:50 PM

The Do's and Dont's of Content Marketing - Infographic

Emmanuel 'Manny' Gigante's curator insight, July 11, 11:43 AM

 get #leancontent.   it's good for your stress  and your company's growth. 

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Infographie : le référencement en 2013, à faire et à éviter

Infographie : le référencement en 2013, à faire et à éviter | Winning Digital Strategies | Scoop.it

Infographie résumant les techniques de référencement naturel qu'il faut appliquer en 2013 pour réussir sur Google - et celles qu'il vaut mieux éviter !


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Passion Entreprendre's curator insight, May 17, 2013 8:18 AM

L'algorithme de Google évolue, évoluons avec lui...

France Lafleur's curator insight, May 20, 2013 12:52 PM

Bonne chose à savoir.

malek's curator insight, May 23, 2013 9:25 AM

Content is still the king

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90% of Organizations Use Content in Marketing [INFOGRAPHIC]

90% of Organizations Use Content in Marketing [INFOGRAPHIC] | Winning Digital Strategies | Scoop.it
Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 
Via Jonha Revesencio
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Steven Mallach's curator insight, May 15, 2013 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 2013 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 11:43 AM

90% of organizations use #Content Marketing....its not the future.

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SAP: 'Internet of Things' is Future of Information Management, Smart Cities ... - CMSWire

SAP: 'Internet of Things' is Future of Information Management, Smart Cities ... - CMSWire | Winning Digital Strategies | Scoop.it
TechWeekEurope UK
SAP: 'Internet of Things' is Future of Information Management, Smart Cities ...

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Nedko Aldev's curator insight, May 7, 2013 4:03 AM

add your insight...

 
Martin (Marty) Smith's curator insight, May 8, 2013 7:24 PM

Internet of things will be COOL. 

Rosetta Carrington Lue's curator insight, May 8, 2013 11:08 PM

Amazing infographic on the future of internet connectivity.  This reminds me of the 1990 Arnold Schwarzenegger movie "Total Recall"!

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10 Tools and Resources for Creating Quality Infographics and Presentations

10 Tools and Resources for Creating Quality Infographics and Presentations | Winning Digital Strategies | Scoop.it
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malek's curator insight, April 16, 2013 8:33 AM

Keep this list handy

Mollye Peters's curator insight, April 17, 2013 11:16 AM

To add to this list, a friend of my recommended a presentation creator called Prezi (http://prezi.com). It's a great alternative to PowerPoint and you can access it through the internet.

Ellen Noh's curator insight, April 19, 2013 3:20 AM

Great quality design and infographics are one of the fastest growing trends in social media, and we should definitely be on top of it! 

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4 Ways to Improve Your Online Marketing Funnel

4 Ways to Improve Your Online Marketing Funnel | Winning Digital Strategies | Scoop.it

Today’s blog post comes courtesy of Jonathan Dempster, a digital strategist based in Leeds, UK. He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels.

 

nbound marketing, especially for B2B companies, is difficult to get right. With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge.

 

It is important to get the basics right. Once you have a manageable campaign, you can begin to piece together the parts of your marketing puzzle. A well developed marketing strategy enables you to more effectively drive inbound leads to your website. Here are four tips that can get you started.


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Mike Ellsworth's curator insight, March 24, 2013 4:10 PM

Here's a good article and graphic about how you can transform your marketing funnel with social media.

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Digital Marketing & Its Tools [Cool Infographic]

Digital Marketing & Its Tools [Cool Infographic] | Winning Digital Strategies | Scoop.it
Infographic on Digital Marketing tools and social media tools with search engine tools in getting branding with viral marketing on videos, content, emails
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Keith Cathcart's comment, March 7, 2013 10:32 AM
I'm a visual planner and this graphic really focuses on some key variables.
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Facebook SEO: Eight Steps To Optimize Your FB Fan Page for Graph Search

Facebook SEO: Eight Steps To Optimize Your FB Fan Page for Graph Search | Winning Digital Strategies | Scoop.it
Facebook's new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search.

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Pierrick Fischer's comment, February 19, 2013 8:22 AM
Facebook Graph is a great idea. It will take some time to get used to it but it's a great innovation!
Philippe Trebaul's curator insight, February 20, 2013 7:48 AM
Facebook SEO: Huit étapes pour optimiser votre Fan Page FB Rechercher Graphique

Rechercher Facebook Graphique nouvelle est très différente de recherche Google. Avec la recherche graphique, vous pouvez combiner des recherches de mots-clés avec des amis qui avez partagé le contenu sur Facebook liée à cette recherche.

 

Article complet:  http://www.socialfish.org/2013/02/how-to-improve-your-facebook-page-seo.html


Facebook SEO: Eight Steps To Optimize Your FB Fan Page for Graph Search via @amisant http://sco.lt/...


Megha Rodriguez's curator insight, February 21, 2013 10:34 AM

Valuable insights

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Should You Use Twitter? This Flowchart Has The Answer. - Edudemic

Should You Use Twitter? This Flowchart Has The Answer. - Edudemic | Winning Digital Strategies | Scoop.it
We're all already using Twitter it seems. But should we? This flowchart answers the big question: should you use Twitter?
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Will Mobile Internet Replace Desktop? [INFOGRAPHIC]

Will Mobile Internet Replace Desktop? [INFOGRAPHIC] | Winning Digital Strategies | Scoop.it
Mobile is growing, and fast. For example, use of mobile search has grown by 500% over the past two years, while average smartphone usage almost tripled in 2011.

 

With these figures be big enough for mobile to completely replace deskptop? 


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Marty Koenig's comment, November 27, 2012 9:45 PM
This is an awesome infographic. Thanks for all the rescoops!
Jonha Revesencio's comment, December 26, 2012 11:34 AM
Thanks Marty :) Thanks Tom! Will check it out :)
Jonha Revesencio's comment, December 26, 2012 11:34 AM
Thanks Marty :) Thanks Tom! Will check it out :)