Launching of a wine range by an iconic cricketer in a cricket crazy nation is surely a smart marketing move. But that is not to take away from the value offered by the wines- in this case the William Hardy wines named after the 5th generation representative of the well known Aussie winemaker.
Domestic producers in India are expanding their portfolio aggressively to have a comprehensive bouquet of wines. Latest are Mud House wines from New Zealand and Kumala wines from South Africa that were recently launched by India's largest winemaker Sula wines.
What value Glenn McGrath exactly brings to Hardys wines in terms of sales is yet to be seen, but one thing is for certain- even an average non drinker Indian has come to know of the Hardys name courtesy the Pigeon's association as its Brand Ambassador.
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