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Content Won't Convert Without Calls-To-Action | Marketing Technology Blog

Content Won't Convert Without Calls-To-Action | Marketing Technology Blog | Wine, Technology & Social Media | Scoop.it

Each month the Marketing Technology Blog would generate a great handful of leads for sponsorships, advertising and consulting opportunities. As the site continues to grow in popularity, though, we weren’t seeing a subsequent increase in leads. I had finally had it – I analyzed the site and reviewed where our calls-to-actions were throughout. It’s something we pay a lot of attention on with our clients but I had failed to review our own strategies for well-placed call-to-actions.There are 3 typical placements for your calls-to-action on any given page within your site...


Via Jeff Domansky
Catherine Monahan's insight:

No call to action = No reaction

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Andrew Federici's curator insight, June 14, 2013 2:49 PM

CTA placement and language are so important.  Can't get enough of testing on this.

Jeff Domansky's curator insight, June 14, 2013 2:57 PM

Great advice to help you get better response from your blogging.

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Rescooped by Catherine Monahan from Southern California Wine and Craft Spirits
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Madeira Rising: Opportunities and Challenges for this Island Wine Region

Madeira Rising: Opportunities and Challenges for this Island Wine Region | Wine, Technology & Social Media | Scoop.it
Wine Industry News for Jun 25, 2013

Via Tracy Cervellone CWE
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Tracy Cervellone CWE's curator insight, June 26, 2013 1:09 PM

Oh, I wish I wish I wish more folks drank a lot more Madeira. Please. Also, probably the only known example of a sweetness and style chart for Madeira. Students??

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Winemakers Blind Taste Each Other's Trials

Winemakers Blind Taste Each Other's Trials | Wine, Technology & Social Media | Scoop.it
 
Napa Valley winemakers get instructions from Elizabeth Van Emst, West Coast operations manager for Cooperages 1912, before blind tasting one of 21 trials during The Winemakers Tasting at The Culinary Institute of America,...

Via Tracy Cervellone CWE
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Tracy Cervellone CWE's curator insight, July 9, 2013 12:55 PM

Ever been in a room with a bunch of winemakers? You've never been to a better party. What great people and minds.

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Wineries may participate in farmers markets - So Md News

Wineries may participate in farmers markets
So Md News
As of June 1, it has become easier for Maryland wineries to sell wine and offer samples at local farmers markets due to a new permit issued by the state.
Catherine Monahan's insight:

Wld be good to see in UK

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It's All in Your Head: 9 Reasons You Can't Resist a List

It's All in Your Head: 9 Reasons You Can't Resist a List | Wine, Technology & Social Media | Scoop.it

I have a friend who works at a very big national publication and is a genius at making lists for the web. Her lists go viral and generate millions (I mean literally millions) of pageviews. She sees this as a curse. Because she wants to be a “real” journalist, meaning: someone who writes articles. But she's so good at lists that her editor keeps her doing those instead.I’ve told my friend that she has been blessed with a gift, that she should forget writing boring articles and instead launch her own site doing nothing but lists. (For an example see Listverse, which is amazing and -- I warn you -- addictive.) My friend won’t listen. She insists on seeing her lists as second-class citizens of the media world.She's not alone. Among some old-school journalists there exists a kind of snobbery about articles written in list form. They're derisively called “listicles” (list + article) and are considered kind of cheesy, the stuff of workout magazines and mindless websites like Buzzfeed.It isn't magic. It's psychology. For various reasons lists are almost impossible to resist. We asked a few shrinks to explain. Here's why....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 14, 2013 2:48 PM

Here's a list of tips about why lists work in content marketing. And nine very funny pics to go with it. ;-)

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Who's Sharing What: The state of social sharing in 2013

Who's Sharing What:  The state of social sharing in 2013 | Wine, Technology & Social Media | Scoop.it

This infographic shows the latest trends in social sharing as the ecosystem gets busier and busier, and the extent that individuals share content within their social graphs.


'We tried to zoom out as much as possible for you to be able to see the whole picture: the state of social sharing in the beginning of 2013 and everything you need to know about its eight major players.'


Via Lauren Moss
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Content Won't Convert Without Calls-To-Action | Marketing Technology Blog

Content Won't Convert Without Calls-To-Action | Marketing Technology Blog | Wine, Technology & Social Media | Scoop.it

Each month the Marketing Technology Blog would generate a great handful of leads for sponsorships, advertising and consulting opportunities. As the site continues to grow in popularity, though, we weren’t seeing a subsequent increase in leads. I had finally had it – I analyzed the site and reviewed where our calls-to-actions were throughout. It’s something we pay a lot of attention on with our clients but I had failed to review our own strategies for well-placed call-to-actions.There are 3 typical placements for your calls-to-action on any given page within your site...


Via Jeff Domansky
Catherine Monahan's insight:

No call to action = No reaction

more...
Andrew Federici's curator insight, June 14, 2013 2:49 PM

CTA placement and language are so important.  Can't get enough of testing on this.

Jeff Domansky's curator insight, June 14, 2013 2:57 PM

Great advice to help you get better response from your blogging.

Rescooped by Catherine Monahan from Southern California Wine and Craft Spirits
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6 Things You (Probably) Didn't Know About Gin

6 Things You (Probably) Didn't Know About Gin | Wine, Technology & Social Media | Scoop.it
Martini Spash (Photo credit: Wikipedia) 1) It Has A Fuzzy Definition When you’re dealing with most types of spirits, the definition doesn't leave much much wiggle room in.

Via Tracy Cervellone CWE
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Tracy Cervellone CWE's curator insight, June 30, 2013 4:30 PM

My point, and I do have one...is Sipsmith. On my horizon. 

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New Digital Influencers: The Coming Youthquake - Brian Solis

New Digital Influencers: The Coming Youthquake - Brian Solis | Wine, Technology & Social Media | Scoop.it

Via Eric Morana
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Eric Morana's curator insight, May 15, 2013 5:37 PM

Bridging the gap from the "Old Generation" to the "New Generation" in the wine world

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Marketers Are Not Publishing Enough Content | Mitch Joel - Harvard Business Review

Marketers Are Not Publishing Enough Content | Mitch Joel - Harvard Business Review | Wine, Technology & Social Media | Scoop.it

Yes, you need quality. But you also need quantity.......Inevitable is the classic "quality versus quantity" debate. In rebuttal to the pushback that Vaynerchuk's comments received, he astutely asks, "why not both?" Why can't brands create a lot of high quality content? Sure, some of this content will work and some will miss the mark. Not all attempts will result in a viral homerun, but we live in a real-time world, where individuals are increasingly looking for more context from their content. Content providers are going to have to play a very different game. A personal case study comes to mind. On May 21st, I published my second business book, CTRL ALT Delete. Along with a digital experience to compliment the launch of the book, my digital marketing agency, Twist Image, took the interesting stats and data from this experience and created a SlideShare. Instead of simply tweeting and sharing the link throughout my online social spaces, I shared some of the unique stats (akin to Vaynerchuk's tripling down). I expected this deluge of content to upset my online community, provoking negative comments and pushback. Much to my surprise, the SlideShare quickly surpassed 100,000 views, and the number of new followers and friends coupled with the retweets and shares sent my overall analytics through the roof. Creating what Monty refers to as "digital clutter" seems to have been the most effective strategy to get the word out. How did this happen? People aren't "on the ready" just because I decided to hit a publish button. The frequency of posting matched with the quality created greater attention and focus on the message. It's a tough lesson for new media thinkers to hear: traditional tactics like frequency and repetition work....


Via Jeff Domansky
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D'Oyen Williams's curator insight, June 14, 2013 4:39 AM

CONSISTENCY is the name of the game - frequency and repitition are only moderators. Content must be consistently published so as to create consumption habits as well as content must be consistent with (or surpass) audience expectation

Jeff Domansky's curator insight, June 14, 2013 1:35 PM

Mitch Joel reflects on the need for quality. But you also need quantity for reach as he shows with a good example.

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Partners In Wine - Forbes

Partners In Wine - Forbes | Wine, Technology & Social Media | Scoop.it
Partners In Wine
Forbes
The main thing that draws us together is our passion and drive to make and serve amazing wine to others. Stark Wine is made in small batches with the greatest attention to detail.
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A Grand Food & Wine Weekend - Aspen Daily News

A Grand Food & Wine Weekend - Aspen Daily News | Wine, Technology & Social Media | Scoop.it
A Grand Food & Wine Weekend Aspen Daily News This year will once again feature four sold-out grand tastings, where a gaggle of chattering industry professionals, wine makers and the frothy public will charge forth to sample from well over 100...
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