It took a three-year, six-figure study to figure out that consumers are clueless about Chenin Blanc. I could have told them that for free.
It can be a great grape, but it can also be dire rubbish. The biggest problem in the UK seems to be that the majority of the wine have been bargain-basement - and tasted like it too.
Read on to see what the rocket scientists think. Personally, I reckon that trying to sell better quality wine is the best approach.