Wine in the World
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Wine in the World
Wine in the World
What's being said about wine, wherever you are? Join us to maximise your drinking fun.
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Are all wine shoppers bargain seekers?

71% of wine shoppers are looking for a bargain. It seems that price and perceived value are of more importance every day.

 

Leo Burnett's SocialShop report delves into how most of us are buying on price and how social media influences our decisions.

 

So, what can we learn? Lots. If you're marketing online, whether it be wine or something else, then you really need to understand what your different consumers groups need.

 

How are you influencing the different groups to make your product the one that they want? If it's wine, how are you pushing out the message about your value and deals? What are the comaprisson sites saying about your products?

 

Food for thought. @drinksbusiness and eMarketing Mixology have quite different takes on it.

http://www.thedrinksbusiness.com/2012/10/wine-shoppers-most-likely-to-experiment/

http://emarketingconsult.com/blog/recession-breeds-new-type-of-intelligent-deal-savvy-shopper/

 

There's the main presentation and there's also one to help categorise the different types of shopper: http://www.slideshare.net/LeoBurnettWorldwide/peopleshop

 

There's also a prettier, more graphic version of the report: http://www.slideshare.net/LeoBurnettWorldwide/social-shopping-12931723

 

Read and keep.

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Australians and Americans to get Naked

Australians and Americans to get Naked | Wine in the World | Scoop.it

Naked Wines, investing £5.5m in American and Australian vineyard projects as part of its international expansion.

 

This forward-thinking outfit is using its Angels' cash to snap up vineyard deals in the Australian and American markets. The money should gain Naked further sources of great wines at significantly reduced prices, while still working for the growers.

 

Naked is also launching retail websites in both markets, it seems. Maybe I'll be shopping Naked in Sydney soon?

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