Wine in the World
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Wine in the World
Wine in the World
What's being said about wine, wherever you are? Join us to maximise your drinking fun.
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Australian Breakthrough in Health-Boosting Wine

Australian Breakthrough in Health-Boosting Wine | Wine in the World | Scoop.it
Australian Breakthrough in Health-Boosting Wine,
David Swaddle's insight:

I haven't looked at the patents yet, but it sounds like Greg Jardine could be making a great step forward in making a glass a day a health requirement. Not that most of us need encouraging.

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Scientists explore what makes food & wine match

Scientists explore what makes food & wine match | Wine in the World | Scoop.it

Pairing food and wine is centuries old, but now science is beginning to back up our hunches.

 

The Huff reports that findings published in the October 9th issue of Current Biology suggest that mouthfeel, the way food feels in our mouths, is responsible for the phenomenon.

 

Yes, you should pair astringent with fatty! It's true. They didn't test using wine, but instead used green tea, grape seed extract and aluminum sulfate - yummy! These all reduced the perception of fattyness in meat. It's the same effect that you get with tannic wines.


Personally, I think that this research needs repeating - this time with wines. Who's up for helping?

 

Read the original research here: http://www.cell.com/current-biology/fulltext/S0960-9822(12)00945-1

 

As a side note - maybe this works for couples too. Astrigent, lean and bitter paired with fatty???

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Are all wine shoppers bargain seekers?

71% of wine shoppers are looking for a bargain. It seems that price and perceived value are of more importance every day.

 

Leo Burnett's SocialShop report delves into how most of us are buying on price and how social media influences our decisions.

 

So, what can we learn? Lots. If you're marketing online, whether it be wine or something else, then you really need to understand what your different consumers groups need.

 

How are you influencing the different groups to make your product the one that they want? If it's wine, how are you pushing out the message about your value and deals? What are the comaprisson sites saying about your products?

 

Food for thought. @drinksbusiness and eMarketing Mixology have quite different takes on it.

http://www.thedrinksbusiness.com/2012/10/wine-shoppers-most-likely-to-experiment/

http://emarketingconsult.com/blog/recession-breeds-new-type-of-intelligent-deal-savvy-shopper/

 

There's the main presentation and there's also one to help categorise the different types of shopper: http://www.slideshare.net/LeoBurnettWorldwide/peopleshop

 

There's also a prettier, more graphic version of the report: http://www.slideshare.net/LeoBurnettWorldwide/social-shopping-12931723

 

Read and keep.

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Das fake research - CBS News

Das fake research - CBS News | Wine in the World | Scoop.it

Oh no, maybe red wine isn't so good for you after all!

 

It looks like Dipak Das faked his results that show Resveratrol in red wine protect the heart. I'm heatbroken.

 

UConn cut off lab's funding after discovering director of cardiovascular research falsified data on more than 100 occasions Read more by Ryan Jaslow on CBS News' HealthPop.

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