James Bond swaps martini for Heineken - Drinks Business | Wine in the World | Scoop.it

Heineken, shaken not stirred. WTF?? Is nothing sacred?


It seems that James Bond has sold out and is swapping his martini for a beer. Not a British beer, but a Dutch one! Whatever next? Will he be asking for a sparkling Blue Nun instead of his usual Bolli?


What do you think? Is this a product placement too far?