Drew Barrymore has joined the slew of actors and musicians launching their own wines.
In this case she doesn't own the vineyard, make the wine or grow the grapes herself. She just licenses her name to go on the bottle and provides a lot of PR potential.
It might not be all bad though. It was awarded a gold medal at Le Challenge International du Vin, France’s largest international wine competition. So maybe this is more than a bland alcohol delivery device?
Still, it seems a little odd to me to have a recovering alcoholic's name plastered on the bottle. Did they really think this one through??