Lesson 2: Do you know your clients? | Marta Stelmaszak | Wine, history and culture... | Scoop.it

You know what marketing is, don’t you? Almost everyone even remotely linked to doing business knows some basic details or blurry definitions. Let’s assume that all marketing activities have one common goal: to attract potential clients.
Freelance translators and translation agencies spend quite a chunk of time on devising marketing strategies and tactics, establishing their position and creating a huge WOW around their services. And doesn’t matter how much time and money they spend, all that very often has no results whatsoever. Frustrated translators give up and stick with their existing clients, and agencies finally slow down.

Via Charles Tiayon