Wine, history and culture...
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Rescooped by Katarina Andersson from Wines and People
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Wines from the Marche: serious matter

Wines from the Marche: serious matter | Wine, history and culture... | Scoop.it

Wine is a serious matter in the Marche. There are roughly 14,200 estates in the region, working with about 17,000 hectares of vines. Although cooperatives do exist, wine production is very much a family affair. Roughly 80% of the Marche’s wines are DOC or DOCG, a fact that does not guarantee quality in and of itself (individual producer skill is important) but illustrates the region’s potential. In fact, the region is blessed with many high-quality native grape varieties and unique terroirs. Even better, the average level of quality is quite high, which means that finding a truly bad wine is difficult. A handful of overoaked and rustic reds are still being made, but for the most part the Marche’s wines deserve to be on shopping lists of wine lovers everywhere. [...]


Via Mariano Pallottini
Katarina Andersson's insight:

A nice article about Le Marche Wine and hence is an ideal proposition for those interested in starting or expanding a business in the sector.

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Mariano Pallottini's curator insight, March 20, 2016 5:39 PM

A nice article about Le Marche Wine and hence is an ideal proposition for those interested in starting or expanding a business in the sector.

Rescooped by Katarina Andersson from Metaglossia: The Translation World
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Lesson 2: Do you know your clients? | Marta Stelmaszak

Lesson 2: Do you know your clients? | Marta Stelmaszak | Wine, history and culture... | Scoop.it

You know what marketing is, don’t you? Almost everyone even remotely linked to doing business knows some basic details or blurry definitions. Let’s assume that all marketing activities have one common goal: to attract potential clients.
Freelance translators and translation agencies spend quite a chunk of time on devising marketing strategies and tactics, establishing their position and creating a huge WOW around their services. And doesn’t matter how much time and money they spend, all that very often has no results whatsoever. Frustrated translators give up and stick with their existing clients, and agencies finally slow down.


Via Charles Tiayon
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