Pliny the Elder, who died in 79 A.D., said, “The best kind of wine is that which is most pleasant to him who drinks it.” In more recent times, a guy who went by the name Mark Twain said, “There are no standards of taste in wine ...
The wine industry is “preventing” the average consumer from fully “understanding and liking” wine as it has no idea how to communicate with them, according to Tim Hanni MW speaking at the Digital Wine Communications Conference this weekend.
Wine Spectator's 2013 New York Wine Experience Grand Tasting features more than 260 outstanding and classic wines from around the world, from Champagne and Bordeaux first-growths to Napa Cabernets and Vintage Ports.
Maureen Bragg's insight:
How do you decide what to taste when you're presented with 264 wineries pouring 90+ point wines? (Let's assume each winery is pouring 2-3 wines...)
It isn't only France that's suffering from a growing dearth of wine—it's the entire world, says a report released on Monday (Oct. 28) by Morgan Stanley Research. And the shortage is only getting worse.
A point worth underscoring re: the benefits of marketing as a region or varietal. "As a fragmented business with many family growers statewide and many small wine producers, promotion of any worth has to be done in a cooperative manner and probably won't include the largest producers who likely view the current status quo as benefitting them."
Thank you Rob. Finally, a clear message re: millennials. "Millennials shouldn't be the targets of most family winery marketing programs today. GenX should be your growth engine and Boomers should be your cash cow."
Check out over 120 different wine descriptions and what they say about a wine. There are eleven main categories of wine characteristics that break down the tastes, aromas and sensations of a particular wine.
Maureen Bragg's insight:
When a wine geek is also a graphics geek, wonderful things happen.
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