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The marketing costs for a 50 dollar bottle of wine - Wine Blog

The marketing costs for a 50 dollar bottle of wine - Wine Blog | Wine Harmony (TM) | Scoop.it
The marketing costs for a 50 dollar bottle of wine
Maureen Bragg's insight:

Interesting to see the same breakdown for a $20 and $10 bottle of wine.

 

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Technologies & Tidbits for the Wine Industry
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The Key To Pairing The Right Wine With The Right Food - Business ...

The Key To Pairing The Right Wine With The Right Food - Business ... | Wine Harmony (TM) | Scoop.it
Pliny the Elder, who died in 79 A.D., said, “The best kind of wine is that which is most pleasant to him who drinks it.” In more recent times, a guy who went by the name Mark Twain said, “There are no standards of taste in wine ...
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Understanding Ontario Wine Consumers

Understanding Ontario Wine Consumers | Wine Harmony (TM) | Scoop.it
On June 10, Vineland Research and Innovation Centre co-hosted a grape and wine workshop with Brock’s CCOVI. As promised in my previous post, I am going to summarize the main research findings prese...
Maureen Bragg's insight:

I just ran across this article from 2009.  It does a great job of explaining the numerous factors involved in a consumer's perception of how a wine tastes.

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IDG Connect – Social Technology Lessons Learned in Wine Country

IDG Connect – Social Technology Lessons Learned in Wine Country | Wine Harmony (TM) | Scoop.it
What goes better than wine and cheese? Wine and social media.
Maureen Bragg's insight:

I love this guys assessment that even though he sells wine, he's really in the experience business.

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Wine industry's inability to understand consumers is

Wine industry's inability to understand consumers is | Wine Harmony (TM) | Scoop.it
The wine industry is “preventing” the average consumer from fully “understanding and liking” wine as it has no idea how to communicate with them, according to Tim Hanni MW speaking at the Digital Wine Communications Conference this weekend.
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How Millennials are Changing the Wine Industry

How Millennials are Changing the Wine Industry | Wine Harmony (TM) | Scoop.it
The Millennial generation, which includes the youngest legal drinkers, is consuming more wine than previous generations when they turned 21, and the industry is taking note. 
Maureen Bragg's insight:

The counter argument for millennial marketing.

 

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SVB on Wine: Millennials Aren't All That

SVB on Wine: Millennials Aren't All That | Wine Harmony (TM) | Scoop.it
Maureen Bragg's insight:

What a concept:  market to people who can afford your product.

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MACAU DAILY TIMES - Global wine production decreases, says Morgan Stanley

MACAU DAILY TIMES - Global wine production decreases, says Morgan Stanley | Wine Harmony (TM) | Scoop.it
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Excitement Abounds at Sold-Out Grand Tasting | News & Features | News & Features | Wine Spectator

Excitement Abounds at Sold-Out Grand Tasting | News & Features | News & Features | Wine Spectator | Wine Harmony (TM) | Scoop.it
Wine Spectator's 2013 New York Wine Experience Grand Tasting features more than 260 outstanding and classic wines from around the world, from Champagne and Bordeaux first-growths to Napa Cabernets and Vintage Ports.
Maureen Bragg's insight:

How do you decide what to taste when you're presented with 264 wineries pouring 90+ point wines?  (Let's assume each winery is pouring 2-3 wines...)

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A global wine shortage could soon be upon us

A global wine shortage could soon be upon us | Wine Harmony (TM) | Scoop.it
It isn't only France that's suffering from a growing dearth of wine—it's the entire world, says a report released on Monday (Oct. 28) by Morgan Stanley Research. And the shortage is only getting worse.
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Consumer Wine Trends: Americans Drinking More, "Better" Wines

Consumer Wine Trends: Americans Drinking More, "Better" Wines | Wine Harmony (TM) | Scoop.it
Wine Industry News for Jan 21, 2013
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Sonoma Valley Vintners and Growers Alliance Awarded USDA Specialty Crop Block Grant

Sonoma Valley Vintners and Growers Alliance Awarded USDA Specialty Crop Block Grant | Wine Harmony (TM) | Scoop.it
Wine Industry News for Oct 01, 2013
Maureen Bragg's insight:

Congrats to the Sonoma Valley Vintners & Growers Alliance!

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A Training Ground for Tomorrow's Top Sommeliers: Florida International University's hospitality school opens new facility | News | News & Features | Wine Spectator

A Training Ground for Tomorrow's Top Sommeliers: Florida International University's hospitality school opens new facility | News | News & Features | Wine Spectator | Wine Harmony (TM) | Scoop.it
Leading executives from the wine and spirits world joined Florida International University staff and students Sept.
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Seattle DJC.com local business news and data - Construction - Wine center will support a growing state industry

Seattle DJC.com local business news and data - Construction - Wine center will support a growing state industry | Wine Harmony (TM) | Scoop.it
Maureen Bragg's insight:

Washington gets serious about wine research.

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The War Over Wine

The War Over Wine | Wine Harmony (TM) | Scoop.it
Publication offers a blend of financial and investing strategies and insight.
Maureen Bragg's insight:

This is a beautiful, well-written article about the evolvution of wine critics.

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SVB on Wine: Is California Wine At a Pricing Inflection Point?

SVB on Wine: Is California Wine At a Pricing Inflection Point? | Wine Harmony (TM) | Scoop.it
SVB on Wine
Maureen Bragg's insight:

A point worth underscoring re: the benefits of marketing as a region or varietal.  "As a fragmented business with many family growers statewide and many small wine producers, promotion of any worth has to be done in a cooperative manner and probably won't include the largest producers who likely view the current status quo as benefitting them."

 

As a fragmented business with many family growers statewide and many small wine producers, promotion of any worth has to be done in a cooperative manner and probably wont include the largest producers who likely view the current status quo as benefiting them. - See more at: http://svbwine.blogspot.com/2012/07/is-california-wine-at-pricing.html#sthash.cq0Gflww.dpuf
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Unsubstantiated: Millennials, Wine and the Meme - Fermentation

Unsubstantiated: Millennials, Wine and the Meme - Fermentation | Wine Harmony (TM) | Scoop.it
There is and has been a very strong trend among wine industry members, commentators, and reporters to declare that the Millennial generation is changing ev
Maureen Bragg's insight:

Nice to see some push back to the hype of millennial marketing.

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SVB on Wine: Bra-Burning Feminists Drive Wine Sales

SVB on Wine: Bra-Burning Feminists Drive Wine Sales | Wine Harmony (TM) | Scoop.it
Maureen Bragg's insight:

Thank you Rob.  Finally, a clear message re: millennials.  "Millennials shouldn't be the targets of most family winery marketing programs today.  GenX should be your growth engine and Boomers should be your cash cow." 

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Washington State Wine Launches 'The Recommendeuer' Campaign and iPad App -- SEATTLE, Oct. 28, 2013 /PRNewswire-USNewswire/ --

Washington State Wine Launches 'The Recommendeuer' Campaign and iPad App -- SEATTLE, Oct. 28, 2013 /PRNewswire-USNewswire/ -- | Wine Harmony (TM) | Scoop.it
SEATTLE, Oct. 28, 2013 /PRNewswire-USNewswire/ -- Washington State Wine Launches 'The Recommendeuer' Campaign and iPad App.
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Wine News: Delectable and VinTank aim to unite wineries with consumers | Stark Insider

Wine News: Delectable and VinTank aim to unite wineries with consumers | Stark Insider | Wine Harmony (TM) | Scoop.it
Like other passionate communities--food, film, sports--conversations amongst wine enthusiasts now take place in open forums and on Twitter, Instagram, Facebook and Pinterest.
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The marketing costs for a 50 dollar bottle of wine - Wine Blog

The marketing costs for a 50 dollar bottle of wine - Wine Blog | Wine Harmony (TM) | Scoop.it
The marketing costs for a 50 dollar bottle of wine
Maureen Bragg's insight:

Interesting to see the same breakdown for a $20 and $10 bottle of wine.

 

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Coravin could revolutionize the world of wines by the glass

Coravin could revolutionize the world of wines by the glass | Wine Harmony (TM) | Scoop.it
Without pulling a cork, restaurants — or you — can tap into bottles and not risk spoilage.
Maureen Bragg's insight:

It's awesome to see how Coravin is gaining momentum.  What a delight for high end consumers and the retailers that serve them.

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Uproot Wines and other wine startups chase Millennials market

Uproot Wines and other wine startups chase Millennials market | Wine Harmony (TM) | Scoop.it
Baby Boomers can't dominate the wine market forever, so startups like Uproot Wines are now chasing the Millennial market with a tech-centric and irreverent approach.
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Guide to 120 Wine Descriptors

Guide to 120 Wine Descriptors | Wine Harmony (TM) | Scoop.it
Check out over 120 different wine descriptions and what they say about a wine. There are eleven main categories of wine characteristics that break down the tastes, aromas and sensations of a particular wine.
Maureen Bragg's insight:

When a wine geek is also a graphics geek, wonderful things happen.

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