Concept Wines - a frontier and fresh edge of marketability | Wine Cyprus | Scoop.it

Concept wines have changed the landscape of wine in America, and it bodes well for the future of the industry. Just as the ascent of grape-labeled New World bottlings made wine more accessible for a generation of blossoming wine drinkers, the Next World of concept-based wines is giving the green light to people who like to connect with products with a little extra emphasis on names, graphics and ideas. (If you have any doubt about the power of catchy labels, take a look at the red-hot craft beer category; funky names and graphics are the norm among craft brewers.)

 

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