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Wiki_Universe
Ένα (και όχι μόνο) wiki για το μάθημα του 2εξ Κοινωνία της Γνώσης και της Πληροφορίας ΣΧΜ ΕΜΠ
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Under the Radar: Keeping Ads from Ruining a Great Infographic...

Under the Radar: Keeping Ads from Ruining a Great Infographic... | Wiki_Universe | Scoop.it

There’s no mystery here: companies want to sell things. Increasingly, they’re turning to infographics to do it. But overt advertising undermines everything infographics do best. Instead of informing and delighting the viewer with valuable data portrayed with graphical verve, ads cheapen and annoy. More often than not, they land the project deep in the Internet’s vast wasteland of unshared content.

 

Infographics aren’t just ads dressed up in new shoes, they’re something else: a refreshing, informative, fun, and shareable tool for communication that we can actually enjoy consuming. Also, when done right, infographics can still help bolster a company or product’s public image.

Here are some oh so subtly advertorial infographics that show you how to get the balance right...


Via Lauren Moss
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Aurélia-Claire Jaeger's curator insight, March 21, 2013 12:52 PM

Il n'y a aucun mystère: les entreprises veulent vendre. De plus en plus, elles se tournent vers l'infographie pour le faire. 
Mais l'intention publicitaire trop clairement affichée couplée avec une réalisation à l'économie nuit souvent à ce que l'infographie peut faire de mieux. Au lieu d'informer et de ravir le "spectateur" avec des données précieuses dépeintes avec brio, de nombreuses publications ennuyeuses ou banales vont simplement rejoindre la vaste friche de contenus non partagés sur internet.

Nous sommes inondés de publicité tous les jours, partout où nous regardons. Les annonces sont si répandues qu'elles ont perdu beaucoup de leur pouvoir. Les Infographies ne sont pas simplement des publicités habillées de nouveaux costumes, elles sont quelque chose d'autre: un outil informatif, rafraîchissant, amusant et partageable. 
Lorsqu'elles sont bien faites, les infographies peuvent encore contribuer à renforcer une image ou un produit. Voici quelques exemples qui vous montrent comment obtenir le bon équilibre.

(Traduction faite maison)

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6 Illuminating Big Data Infographics

6 Illuminating Big Data Infographics | Wiki_Universe | Scoop.it

Is Big Data still a big mystery to you? 

In recent years, the volume of information coming into companies has exploded, so that many IT organizations are dealing with extremely large sets of data. 

IT leaders are rethinking many aspects of how they manage and deliver information, from investments in infrastructure and analytics tools to new policies for organizing and accessing data so they can deliver more of it, faster. They are concerned that if they don't have the right tools and architectures to deal with all that information, then big data can be a big problem. Check out these infographics on Big Data to see the impact...


Via Lauren Moss
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Aurélia-Claire Jaeger's curator insight, January 21, 2013 2:28 AM

Et en plus, c'est beau !

Ron McIntyre's curator insight, January 21, 2013 10:46 AM

The ability to access and translate BIG DATA will hold the possibility of making teams more successful.  What is IT doing to make it happen?

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How and Why Social Engineering Works [Infographic]

How and Why Social Engineering Works [Infographic] | Wiki_Universe | Scoop.it

For many people in today’s world, being “online” has become a constant status. High-speed internet, smart phones and tablet PC’s have enabled us to stay connected whenever and wherever we are.

Social hackers capitalize on vulnerabilities when it comes to keeping personal details private, and the problem has only seemed to get worse as the digital age has developed.

Techniques as simple as looking over a shoulder as someone enters bank details or passwords are often used, as well as sending out deceiving emails ridden with malware and viruses that can take control of your computer. Hackers pose as a trusted entity in email blasts that utilize mind tricks to get the viewer to click on the link that will trigger the infection of your computer.

Everyone with an internet connection is vulnerable, and public awareness is the first step in ending this growing problem...


Via Lauren Moss
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Cam's curator insight, March 12, 2013 4:50 AM

Infographics are always fun!