There’s no mystery here: companies want to sell things. Increasingly, they’re turning to infographics to do it. But overt advertising undermines everything infographics do best. Instead of informing and delighting the viewer with valuable data portrayed with graphical verve, ads cheapen and annoy. More often than not, they land the project deep in the Internet’s vast wasteland of unshared content.
Infographics aren’t just ads dressed up in new shoes, they’re something else: a refreshing, informative, fun, and shareable tool for communication that we can actually enjoy consuming. Also, when done right, infographics can still help bolster a company or product’s public image.
Here are some oh so subtly advertorial infographics that show you how to get the balance right...
Via Lauren Moss