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Wiki_Universe
Ένα (και όχι μόνο) wiki για το μάθημα του 2εξ Κοινωνία της Γνώσης και της Πληροφορίας ΣΧΜ ΕΜΠ
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Rescooped by NikolaosKourakos from SOCIAL MEDIA, what we think about!
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The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute

The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute | Wiki_Universe | Scoop.it
Every day we are flooded with information about the latest and greatest social and mobile platforms where people hold conversations, voice opinions, or influence others. Whether it’s Instagram, Google+, Path, or Pinterest, people are flocking to these new social networks.

 

But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.

 

Read more: http://bit.ly/J69H56


Via Martin Gysler
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10 Key Facts, Stats and Findings about the State of Social Media in 2011

10 Key Facts, Stats and Findings about the State of Social Media in 2011 | Wiki_Universe | Scoop.it

Social media has evolved rapidly and we have seen the emergence of social networks that 12 months ago did not exist.


Some surprises this year included the launch of Google+ (which acquired 25 million users in less than 30 days), Pinterest which grew at more than 512% and Tumblr (the microblogging platform) which is now approaching 50 million unique users a month

 

Mobile social networking and geo-location services such as Foursquare continue to make their impact felt and have not gone away despite the threat of Facebook “places”

 

Today 1.2 billion people worldwide access social networks and it is redefining the web...


Via Martin Gysler
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7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | Wiki_Universe | Scoop.it

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

 

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

 

Read more: http://bit.ly/LtgVRt


Via Martin Gysler
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4 Key Criteria to Build Your Dream Blog

4 Key Criteria to Build Your Dream Blog | Wiki_Universe | Scoop.it

Have you wanted to start a blog, a website or an online business, but you’re not sure where to begin? Are you already putting in the hard yards to build one or the other or both, but you’re not sure if it’s going where you want it to go?

 

Building blogs and online businesses is very exciting, but it’s a very challenging endeavor as well. Whilst the excitement helps, some days it’s never enough to prepare you for just what it takes to be successful, as always there’s so much to do...


Via Martin Gysler
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Chuck Bartok's comment, December 28, 2011 11:39 AM
Appreciate your curations. Have posted to our Network Blog Community.
Martin Gysler's comment, December 28, 2011 5:05 PM
Hi Tom, I'm glad you like it!
Martin Gysler's comment, December 28, 2011 5:06 PM
Hi Chuck, cool to hear that you like this post and that you share it with other people, great!