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Wiki_Universe
Ένα (και όχι μόνο) wiki για το μάθημα του 2εξ Κοινωνία της Γνώσης και της Πληροφορίας ΣΧΜ ΕΜΠ
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Why The Bauhaus Is Our House As Web Design Moves Into The Future

The Bauhaus ethic applied principles such as "honesty of construction", "truth to ma...


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 16, 5:14 PM

Great work by Simon Collision (@Colly). Picks up for me on slide 17.

1. Acknowledge the machine.

2. Standardize production.

3. Experiment and synthesize. 

4. Form follows function.

5. Economy and simplicity.

Those values drove designers at the Bauhaus to create a new approach. How will those values influence our web design going forward?

1. Honesty of construction truth to materials.

2. Develop systems.

3. Holistic web design approach (slide 32 what's golden important). .

4. Mass production and individual expression.

5. Adapt and respond to an evolving world.


Here are points I would make about how Bauhaus values will play an important role in what is next online:

* The machine is increasingly SOCIAL and MOBILE.

* Smart Phones & Apps gamify routine (boring) tasks.

* Holistic design will increasingly mean Mobile Fist design.

* We are all in the community building business (whether we know it or not) & community creates mass production OUT OF individual expression.
* Our adaptations will be social & mobile, gamified & curated.

Rescooped by NikolaosKourakos from SOCIAL MEDIA, what we think about!
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The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute

The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute | Wiki_Universe | Scoop.it
Every day we are flooded with information about the latest and greatest social and mobile platforms where people hold conversations, voice opinions, or influence others. Whether it’s Instagram, Google+, Path, or Pinterest, people are flocking to these new social networks.

 

But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.

 

Read more: http://bit.ly/J69H56


Via Martin Gysler
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