SEO (Search Engine Optimization for those of us less acronymically inclined) is one of the most hotly debated, widely misunderstood, universally despised marketing techniques.
But despite the wealth of misleading and inaccurate information at your fingertips, search engines are a doorway to your site that can’t be ignored. And if search engines are the doors, then keywords are – not to sound too corny – the keys that unlock them.
As you brainstorm your keywords be aware of a few things:
different pages of your site - different keywordstalking about the term “keyword”, think of it more as a phrasethe more specific you get the more likely you’ll be able to optimize successfully for your chosen phrase
Go to this keyword tool provided by Google. Enter your chosen keyword to get a list of more keyword ideas. Choose the best ones suitable for your pages and business.
Via
Ivo Nový,
Stan Smith
"Content marketing is a top priority for marketers seeking to drive awareness, generate leads, and convert sales.
Learn more about how your organization can break through the noise with content marketing in this new infographic
View the full infographic or download the PDF at the link".
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