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Ένα (και όχι μόνο) wiki για το μάθημα του 2εξ Κοινωνία της Γνώσης και της Πληροφορίας ΣΧΜ ΕΜΠ
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Why Do Some Ideas Spread? Think Stories. The Latest From Stanford.

Why Do Some Ideas Spread? Think Stories. The Latest From Stanford. | Wiki_Universe | Scoop.it

Via Karen Dietz, Zakariyya Spain
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Karen Dietz's curator insight, April 2, 2013 9:34 AM

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.


And guess what -- storytelling and/or story triggers play a key role. 


This post, written by Marina Krakovsky, talks about the new book by Jonah Berger called Contagious: Why Things Catch On.


Berger points out that Malcolm Gladwell in his book the Tipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.


But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


I love the point he makes about stories and emotions. Just because your story contains emotions does not mean it will get passed on.  "We'll remember the story because it's sad," Berger explains, "but we’re not going to share it."


Will reading Berger's book and applying his STEPPS make you rich and famous? Maybe not. As he says, "But will applying them make it more likely that 10 people will hear about it rather than 9, or that your sales will increase by 20 or 40%? Certainly.”


There's a lot more to this article, so go read it.


Thank you Marina for writing such a great review. And I look forward to reading Berger's book.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Mike Ellsworth's curator insight, April 3, 2013 11:05 AM
Karen Dietz's insight:

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.

 

And guess what -- storytelling and/or story triggersplay a key role. 

 

Berger points out that Malcolm Gladwell in his book theTipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.

 

But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


ME insight:Another great find from Karen. If you're interested in viralocity, give this a read.
Karen Dietz's comment, April 21, 2013 1:47 PM
Thanks for the shout-out Mike!
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INFOGRAPHIC: What Makes Social Media so Influential?

INFOGRAPHIC: What Makes Social Media so Influential? | Wiki_Universe | Scoop.it

If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.

Social media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people.Social media is the easiest, fastest and most explosive way to transmit and receive information! And best of all – absolutely anyone can take advantage of it.

 

Check out the infographic to learn how to embrace the ubiquity of social media and use its power to better yourself, your business, or cause, and find a host of statistics and facts that may surprise you about the influence of social media...


Via Lauren Moss
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Philippe Trebaul's curator insight, March 2, 2013 6:08 AM
INFOGRAPHIQUE: What Makes médias sociaux de manière influente?

If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.

Social media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people.Social media is the easiest, fastest and most explosive way to transmit and receive information! And best of all – absolutely anyone can take advantage of it.


Check out the infographic to learn how to embrace the ubiquity of social media and use its power to better yourself, your business, or cause, and find a host of statistics and facts that may surprise you about the influence of social media...














INFOGRAPHIC: What Makes Social Media so Influential? via @MYDstudio http://sco.lt/...


Philippe Trebaul's curator insight, March 2, 2013 6:51 AM
INFOGRAPHIQUE: What Makes médias sociaux de manière influente ?

"If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.

Social media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people.Social media is the easiest, fastest and most explosive way to transmit and receive information! And best of all – absolutely anyone can take advantage of it.


Check out the infographic to learn how to embrace the ubiquity of social media and use its power to better yourself, your business, or cause, and find a host of statistics and facts that may surprise you about the influence of social media"...














INFOGRAPHIC: What Makes Social Media so Influential? via @MYDstudio http://sco.lt/...


Bart van Maanen's curator insight, March 3, 2013 9:21 AM

Nice.

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10 Insights on Social Media and Blogging Influence: New Research

10 Insights on Social Media and Blogging Influence: New Research | Wiki_Universe | Scoop.it
The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and...

Via Stan Smith
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