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News, tools, roots & trends curated for whynotaskaudrey... Les actus, outils, histoires & tendances, la veille pour qui vous savez
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Avec le suicide d’Aaron Swartz, le MIT a-t-il perdu son âme ?

Avec le suicide d’Aaron Swartz, le MIT a-t-il perdu son âme ? | whynotblogue | Scoop.it
Ebranlé par l’affaire Aaron Swartz, le prestigieux Massachusetts Institute of Technology ressortira-t-il indemne de ce tragique épisode ? Retour...
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Troovon : la consommation collaborative dans l’entreprise |

Troovon : la consommation collaborative dans l’entreprise | | whynotblogue | Scoop.it
Troovon fait entrer la consommation collaborative dans l'entreprise. Présentation d'une startup qui pourrait accélérer la croissance de la consommation collaborative en B2B.
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Etes-vous trop bien établi pour innover? | Le Cercle Les Echos

Etes-vous trop bien établi pour innover? | Le Cercle Les Echos | whynotblogue | Scoop.it

Pourquoi votre société doit rogner ses marges et se retrouve dans un cercle vicieux où elle baisse en gamme avec ses clients pour ne plus satisfaire (un temps) que les plus sensibles au prix? Vous avez pourtant investit dans votre R&D et pensez avoir suffisamment proposé de nouveaux attributs, fonctionnalités, et services pour que votre base d’acheteurs y trouve son compte. Alors que changer?


Via Vincent Datin
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America's Real Criminal Element: Lead

America's Real Criminal Element: Lead | whynotblogue | Scoop.it

Experts often suggest that crime resembles an epidemic. But what kind? Karl Smith, a professor of public economics and government at the University of North Carolina-Chapel Hill, has a good rule of thumb for categorizing epidemics: If it spreads along lines of communication, he says, the cause is information. Think Bieber Fever. If it travels along major transportation routes, the cause is microbial. Think influenza. If it spreads out like a fan, the cause is an insect. Think malaria. But if it's everywhere, all at once—as both the rise of crime in the '60s and '70s and the fall of crime in the '90s seemed to be—the cause is a molecule.

A molecule? That sounds crazy. What molecule could be responsible for a steep and sudden decline in violent crime?

Well, here's one possibility: Pb(CH2CH3)4.

whynot's insight:

via Marty Koenig on scoop.it!

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Andrea Korda on "The Streets as Art Galleries": Hubert Herkomer, William Powell Frith, and the Artistic Advertisement

Andrea Korda on "The Streets as Art Galleries": Hubert Herkomer, William Powell Frith, and the Artistic Advertisement | whynotblogue | Scoop.it

"The apprehension and disapproval that greeted the growth of advertising in the 19th century was just one manifestation of the long-running concern about the state of art and culture in Britain, and more specifically, the effects of urban commercial culture."

"The discussions that each of these advertisements generated demonstrate the different expectations for art and for advertising, and show that the discomfort with advertising was not simply due to its large size or its garish color, but the mode of viewing it promoted."

whynot's insight:

compte-rendu du livre sur l'excellent site NCAWorldwide - histoire de la publicité (vs "art")

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Magazine and newspaper apps proliferate, but risks still loom » MobyLives

Magazine and newspaper apps proliferate, but risks still loom » MobyLives | whynotblogue | Scoop.it

The Alliance for Audited Media surveyed 210 North American magazine, newspaper and business publications, seeking insight into “How Media Companies are Innovating and Investing in Cross-Platform Opportunities.”

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Call for Proposals: Digital Humanities Research and Publication in NCAW

NCAW  "A journal of 19th century visual culture"

Nineteenth-Century Art Worldwide has received a grant from the Mellon Foundation for a three-year capacity-building initiative to maximize the possibilities of the journal electronic delivery. With this in mind, NCAW is soliciting potential articles that take full advantage of new web technologies either in the research or the publication phase, or both. [...]

Authors are not expected to have extensive technical expertise themselves; instead NCAW will work with them to help in realizing the computing aspects of their project. Authors should, however, be generally knowledgeable about the technological possibilities related to their project and should be able to articulate how both specific computer-based research methods and the online publication format connect with the research questions on which their project focuses. In addition, authors should expect to collaborate with technical experts on the realization of their projects. To this end, proposals which give some indication of how authors envision working with such experts, or which identify specific collaborative partners will be preferred. Finally, proposals should outline projects which are relatively small-scale, able to be realized within a time span of about three to six months and requiring around 100 hours of development work.

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Z French (Friendly) Model?

Z French (Friendly) Model? | whynotblogue | Scoop.it

The authors found every CAC 40 company had adopted some form of GHG management strategy as a result of significant media exposure and resulting public pressure. The extent to which the companies embraced sustainability, however, varied significantly. The authors categorized the 40 companies into three levels reflecting their commitment to sustainability: Conformist, Engaged, and Visionary.

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L'Art de la cyber-guerre

L'Art de la cyber-guerre | whynotblogue | Scoop.it

http://mansworldindia.com/blog/?p=2556

Jaideep Unudurti visits Kaspersky Lab’s headquarters, in Moscow to decode how the company’s ace cyber sleuths outwit and nab the internet scamsters.

whynot's insight:

Flame qui déconnecte les centrales iraniennes... a été identifé par Kaspersky Lab. Explication et visite des quartiers généraux (8 analystes, 300 millions de clients dans le monde).

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Comment ne pas sombrer sous l’information ?

Comment ne pas sombrer sous l’information ? | whynotblogue | Scoop.it

Cyrille Frank sur http://www.mediaculture.fr/2012/12/17/information-sombrer-conseils-gestion-outils/

 

Voilà qui répond à un fil de discussion repéré (pour sa candeur) ailleurs : "how do you manage to keep abreast of information?" et c'est en français...

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Researchers show that relatively simple physical systems could yield powerful quantum computers

Researchers show that relatively simple physical systems could yield powerful quantum computers | whynotblogue | Scoop.it
Quantum computers are devices—still largely theoretical—that could perform certain types of computations much faster than classical computers; one way they might do that is by exploiting 'spin,' a property of tiny particles of matter.
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Solutions in search of a problem

Solutions in search of a problem | whynotblogue | Scoop.it
WHAT if you could use a lensless, portable microscope to detect microbes in the air? This did not occur to the designers of the apparatus, which cost hundreds of...
whynot's insight:

Fondé en septembre 2012, Marblar présente des "inventions trouvées" à la chasse aux applications utiles...

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Online Tools To Help You Tell A Good Story! | NewQualitative.org

Online Tools To Help You Tell A Good Story! | NewQualitative.org | whynotblogue | Scoop.it
A review of free or almost free online tools to help researchers create more engaging presentations and reports
whynot's insight:

via quali tools group on LinkedIn - nice find!

Good news about Prezi and a useful list of tools.

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An Interview with Hugh MacLeod, Cartoonist | Lateral Action

An Interview with Hugh MacLeod, Cartoonist | Lateral Action | whynotblogue | Scoop.it

http://www.gapingvoid.com/

 

http://gapingvoidgallery.com/

 

 

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La liberté, moteur de performance et de révolution managériale

La liberté, moteur de performance et de révolution managériale | whynotblogue | Scoop.it
Liberté + responsabilité = performance + bonheur. Telle pourrait être la devise d'Isaac Getz, professeur de leadership et de l'innovation à ESCP Europe.

Via Vincent Datin
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Mylene Berrebi's curator insight, December 8, 2013 6:45 AM

Avec la conjoncture économique actuelle,  on assiste à un renforcement des process et des contrôles notamment dans les grandes structures. Comme le dit l'article, cela s'accompagne d'une frustration montante chez les salariés. La confiance et la liberté, le meilleur moyen de libérer les énergies et les compétences pour plus de performance ? A réfléchir. 

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Seth's Blog: The attention paradox

Seth's Blog: The attention paradox | whynotblogue | Scoop.it
Online, where you can't buy attention as easily as you can with traditional advertising, most commercial media has the imperative of interestingness built in. The assignment is to make it viral, make it something people will watch or click on...

Via Marty Koenig
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Admit it, all you really want are lists of books

Admit it, all you really want are lists of books | whynotblogue | Scoop.it

by Dustin Kurtz

Bookateria highlights lists because lists are useful — to publishers, to booksellers, to librarians. Bookateria does not have a needless social networking widget built in. And they are not recommending books themselves, at least not yet. There is no magic software behind their site: just the ancient and wondrous art of maintaining a few databases.

whynot's insight:

Bookateria (Random House) présente (seulement) des listes, à l'usage des professionnels (éditeurs - bibliothécaires - libraires)

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Note de lecture - L'expérience immersive du deep media

Note de lecture - L'expérience immersive du deep media | whynotblogue | Scoop.it

via InaGlobal, la Revue des industries créatives et des médias

 

Rédacteur chez Wired, Frank Rose rend compte des changements que connaissent les industries culturelles en matière de narration interactive et d’engagement des lecteurs, spectateurs, téléspectateurs. 

Titre : The Art of Immersion

Auteur(s)  : Frank Rose

Éditeur(s) : W. W. Norton & Co

Parution : 18/03/2011

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REF: Arduino

REF: Arduino | whynotblogue | Scoop.it
The heart of New York's Maker Faire was a pavilion labelled with an obscure Italian name: “Arduino” (meaning “strong friend”). Inside, visitors were greeted by a dozen stands displaying credit-card-sized circuit boards. These are Arduino micro-controllers, simple computers that make it easy to build all kinds of strange things: plants that send Twitter messages when they need watering, a harp made of lasers, an etch-a-sketch clock, a microphone that serves as a breathalyser, or a vest that displays your speed when riding a bike.

Such projects are taking off because Arduino is affordable (basic boards cost $20), can easily be extended using add-ons called “shields” to add new functions and has a simple programming system that almost anyone can use. “Not knowing what you are doing is an advantage,” says Massimo Banzi, an Italian engineer and designer who started the Arduino project a decade ago to enable students to build all kinds of contraptions. Arduino has since become popular—selling around 200,000 units in 2011—because Mr Banzi made the board's design “open source” (which means that anyone can download its blueprints and build their own versions), and because he has spent much time and effort getting engineers all over the world involved with the project.

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Six growing trends in corporate sustainability | GreenBiz.com

Six growing trends in corporate sustainability | GreenBiz.com | whynotblogue | Scoop.it
This Ernst & Young survey in cooperation with GreenBiz Group provides new insights into corporate environmental strategy and performance.
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REF: Stripe - Short-Cut Paypal etc.

REF: Stripe - Short-Cut Paypal etc. | whynotblogue | Scoop.it
Equipping a website to process credit card payments is hassle. Or it was, until Stripe and its 20-something founders came along.

 

John will not divulge how Stripe's technology works, but by embedding some code into your website, he says you can be up and running to accept credit card payments online in a matter of hours, not weeks. Stripe charges a flat rate of 2.9% plus 30 cents per transaction.

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Nouvelle pratiques du Journalisme (rapport Journée Sciences-Po, 10 déc 2012)

Nouvelle pratiques du Journalisme (rapport Journée Sciences-Po, 10 déc 2012) | whynotblogue | Scoop.it

Cyrille Frank - http://www.mediaculture.fr/2012/12/12/nouveaux-modeles-de-la-presse-innovons-mais-sachons-aussi-rester-de-vieux-cons/

 

whynot's insight:

Tout.com (fondateur Michale Downing) - micro-blogging par vidéos courtes max 15" (partenaires méias autorisés = 45")

 

Buzzfeed (Scott Lamb) et les "contenus viraux"

 

Plaidoyer pour le marketing éditorial (la publicité "native" version récente de l'advertorial - expérience de Cyrille Frank avec la prévention routière qd il est resp. de l'actualité AOL)

 

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2013, l'année du contenu?

2013, l'année du contenu? | whynotblogue | Scoop.it

Pour produire un contenu de qualité, il faut plusieurs compétences (et donc très probablement plusieurs personnes) :

 

Un expert métier capable d’identifier les sujets d’intérêt à traiter, les bonnes sources, et de donner accès à des témoignages pertinents ;

 

Un créatif qui saura transformer une forme ou une approche classique et train-train, en un support novateur et accrocheur ;

 

Un rédacteur capable d’écrire autrement qu’avec une calculatrice vissée au bout des doigts pour mesurer la densité des mots clés ;

 

Un designer mettant en image et en page les idées du créatif en tenant compte des contraintes imposées par l’expert et le rédacteur ;

 

Un SEO qui bousculera tout ce petit monde pour modifier un titre, placer une expression, et ajuster le format technique. Mais surtout qui saura identifier avec l’expert métier les sujets les plus prometteurs en termes de positionnement et de partage ;

 

Un chef de projet qui va prendre le pouls des bloggeurs, journalistes, et autres éditeurs de sites susceptibles de relayer ce beau contenu pour vérifier, à l’avance, que cela les intéresse vraiment.

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Joseph Chamie (Nations Unies), après le devoir de réserve

Joseph Chamie (Nations Unies), après le devoir de réserve | whynotblogue | Scoop.it

"Certainty of demographic trends counters economic uncertainty"

 

An understanding of demographic trends can assist governments in targeting policies for the future and saving money for education, retirement, taxes, healthcare, distribution of natural resources, and more. More importantly, targeted policies can ease resentment emerging over demographic imbalances. The globe can anticipate an additional 1 billion people by 2025 – a total of 8 billion – and demographer Joseph Chamie lists seven trends. Most of the globe’s annual population growth will be in less developed nations, while more than half the world’s gross domestic product is from the most developed nations. The percentage growth of the aged will be fourfold that of the working class. More people are concentrated in urban areas, many along coastlines and vulnerable to rising seas and other repercussions of climate change. Global fertility rates continue to decline, but rates still vary among nations. Such trends suggest many imbalances, between young and old, poor and wealthy, that will spur immigration. Economic uncertainty is no excuse for policy stalemates in the face of demography's relative certainty. Shifting demographics demand policy responses – the sooner, the better. – YaleGlobal

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