Pourquoi votre société doit rogner ses marges et se retrouve dans un cercle vicieux où elle baisse en gamme avec ses clients pour ne plus satisfaire (un temps) que les plus sensibles au prix? Vous avez pourtant investit dans votre R&D et pensez avoir suffisamment proposé de nouveaux attributs, fonctionnalités, et services pour que votre base d’acheteurs y trouve son compte. Alors que changer?
Experts often suggest that crime resembles an epidemic. But what kind? Karl Smith, a professor of public economics and government at the University of North Carolina-Chapel Hill, has a good rule of thumb for categorizing epidemics: If it spreads along lines of communication, he says, the cause is information. Think Bieber Fever. If it travels along major transportation routes, the cause is microbial. Think influenza. If it spreads out like a fan, the cause is an insect. Think malaria. But if it's everywhere, all at once—as both the rise of crime in the '60s and '70s and the fall of crime in the '90s seemed to be—the cause is a molecule.
A molecule? That sounds crazy. What molecule could be responsible for a steep and sudden decline in violent crime?
"The apprehension and disapproval that greeted the growth of advertising in the 19th century was just one manifestation of the long-running concern about the state of art and culture in Britain, and more specifically, the effects of urban commercial culture."
"The discussions that each of these advertisements generated demonstrate the different expectations for art and for advertising, and show that the discomfort with advertising was not simply due to its large size or its garish color, but the mode of viewing it promoted."
compte-rendu du livre sur l'excellent site NCAWorldwide - histoire de la publicité (vs "art")
The Alliance for Audited Media surveyed 210 North American magazine, newspaper and business publications, seeking insight into “How Media Companies are Innovating and Investing in Cross-Platform Opportunities.”
Nineteenth-Century Art Worldwide has received a grant from the Mellon Foundation for a three-year capacity-building initiative to maximize the possibilities of the journal electronic delivery. With this in mind, NCAW is soliciting potential articles that take full advantage of new web technologies either in the research or the publication phase, or both. [...]
Authors are not expected to have extensive technical expertise themselves; instead NCAW will work with them to help in realizing the computing aspects of their project. Authors should, however, be generally knowledgeable about the technological possibilities related to their project and should be able to articulate how both specific computer-based research methods and the online publication format connect with the research questions on which their project focuses. In addition, authors should expect to collaborate with technical experts on the realization of their projects. To this end, proposals which give some indication of how authors envision working with such experts, or which identify specific collaborative partners will be preferred. Finally, proposals should outline projects which are relatively small-scale, able to be realized within a time span of about three to six months and requiring around 100 hours of development work.
The authors found every CAC 40 company had adopted some form of GHG management strategy as a result of significant media exposure and resulting public pressure. The extent to which the companies embraced sustainability, however, varied significantly. The authors categorized the 40 companies into three levels reflecting their commitment to sustainability: Conformist, Engaged, and Visionary.
Quantum computers are devices—still largely theoretical—that could perform certain types of computations much faster than classical computers; one way they might do that is by exploiting 'spin,' a property of tiny particles of matter.
Online, where you can't buy attention as easily as you can with traditional advertising, most commercial media has the imperative of interestingness built in. The assignment is to make it viral, make it something people will watch or click on...
Bookateria highlights lists because lists are useful — to publishers, to booksellers, to librarians. Bookateria does not have a needless social networking widget built in. And they are not recommending books themselves, at least not yet. There is no magic software behind their site: just the ancient and wondrous art of maintaining a few databases.
Bookateria (Random House) présente (seulement) des listes, à l'usage des professionnels (éditeurs - bibliothécaires - libraires)
The heart of New York's Maker Faire was a pavilion labelled with an obscure Italian name: “Arduino” (meaning “strong friend”). Inside, visitors were greeted by a dozen stands displaying credit-card-sized circuit boards. These are Arduino micro-controllers, simple computers that make it easy to build all kinds of strange things: plants that send Twitter messages when they need watering, a harp made of lasers, an etch-a-sketch clock, a microphone that serves as a breathalyser, or a vest that displays your speed when riding a bike.
Such projects are taking off because Arduino is affordable (basic boards cost $20), can easily be extended using add-ons called “shields” to add new functions and has a simple programming system that almost anyone can use. “Not knowing what you are doing is an advantage,” says Massimo Banzi, an Italian engineer and designer who started the Arduino project a decade ago to enable students to build all kinds of contraptions. Arduino has since become popular—selling around 200,000 units in 2011—because Mr Banzi made the board's design “open source” (which means that anyone can download its blueprints and build their own versions), and because he has spent much time and effort getting engineers all over the world involved with the project.
Equipping a website to process credit card payments is hassle. Or it was, until Stripe and its 20-something founders came along.
John will not divulge how Stripe's technology works, but by embedding some code into your website, he says you can be up and running to accept credit card payments online in a matter of hours, not weeks. Stripe charges a flat rate of 2.9% plus 30 cents per transaction.
Pour produire un contenu de qualité, il faut plusieurs compétences (et donc très probablement plusieurs personnes) :
Un expert métier capable d’identifier les sujets d’intérêt à traiter, les bonnes sources, et de donner accès à des témoignages pertinents ;
Un créatif qui saura transformer une forme ou une approche classique et train-train, en un support novateur et accrocheur ;
Un rédacteur capable d’écrire autrement qu’avec une calculatrice vissée au bout des doigts pour mesurer la densité des mots clés ;
Un designer mettant en image et en page les idées du créatif en tenant compte des contraintes imposées par l’expert et le rédacteur ;
Un SEO qui bousculera tout ce petit monde pour modifier un titre, placer une expression, et ajuster le format technique. Mais surtout qui saura identifier avec l’expert métier les sujets les plus prometteurs en termes de positionnement et de partage ;
Un chef de projet qui va prendre le pouls des bloggeurs, journalistes, et autres éditeurs de sites susceptibles de relayer ce beau contenu pour vérifier, à l’avance, que cela les intéresse vraiment.
"Certainty of demographic trends counters economic uncertainty"
An understanding of demographic trends can assist governments in targeting policies for the future and saving money for education, retirement, taxes, healthcare, distribution of natural resources, and more. More importantly, targeted policies can ease resentment emerging over demographic imbalances. The globe can anticipate an additional 1 billion people by 2025 – a total of 8 billion – and demographer Joseph Chamie lists seven trends. Most of the globe’s annual population growth will be in less developed nations, while more than half the world’s gross domestic product is from the most developed nations. The percentage growth of the aged will be fourfold that of the working class. More people are concentrated in urban areas, many along coastlines and vulnerable to rising seas and other repercussions of climate change. Global fertility rates continue to decline, but rates still vary among nations. Such trends suggest many imbalances, between young and old, poor and wealthy, that will spur immigration. Economic uncertainty is no excuse for policy stalemates in the face of demography's relative certainty. Shifting demographics demand policy responses – the sooner, the better. – YaleGlobal
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